Direct Mail Sales Letters
2 views
Skip to first unread message
Mario Churchill
Mar 22, 2013, 8:00:06 PM3/22/13
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Mario Churchill
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=142590
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=142590
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Direct Mail Sales Letters
Author: Mario Churchill
Word Count: 779
Article URL: http://www.isnare.com/?aid=142590&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=142590
Easy Publish Tool: http://www.isnare.com/html.php?aid=142590
*********************** ARTICLE START ***********************
Direct mail sales letters are more difficult to read than most types of business correspondences because of two primary reasons: firstly, direct mail sales letters are unsolicited which basically means you�ve no right to expect that your recipient will indeed read your letter, much less open it.
This leads to the second reason � people who had actually taken the time to open them were unfortunately bombarded with so much junk that they become cynical about all direct mail sales letters in general.
And the worst part about all this is that you can�t really do anything about it. You can�t force people to open your mail. What you can do however is write a killer copy that will reward people who generously took the chance on your direct mail sales letter. You�ll learn how to reward these people with an effective copy that benefits you both as you read on.
What is a Direct Mail Sales Letter?
Before anything else, it�s important that you understand what a direct mail sales letter. A lot of businesses start sending such letters without even being aware of what its real purpose is leading to failure in their part and further compounding the problem with cynical customers for businesses who are doing things right.
Although there�s certainly an intention to sell with a direct mail sales letter, that isn�t your primary purpose. What you should hope to obtain is actually a confirmation or a positive sign from the customer about his openness of receiving similar mail about other products and services offered by your company.
When permission is granted for further contact, your direct mail sales letter has achieved its objective and sooner or later, you�re sure to make a sale. So remember: go after leads and not sales! But if you manage to sell something outright then that�s certainly nothing to be ashamed about. Hooray for you, actually!
Unsolicited but Personalized
You have to compensate for the fact that direct mail sales letters are unsolicited by personalizing the letter. Don�t address the recipient as �the customer� or something equally impersonal. Use the pronoun �you� to strike a conversational tone for your letter.
Also, take the time to know more about your recipient and make sure that you address him or her by their given name. Talk about common interests and always think about their viewpoint and how things would seem when you�re in their shoes.
What�s in it for Them?
That�s the most important question in readers� minds when they �deign� to open a direct mail sales letter. And they want to know about this immediately. No beating around the bush. No long explanations. If a list must be provided, it must be done so in bullet form. Focus on what they�d get and not how great the product or service you�re offering is.
Not Everyone are Bookworms
Don�t make the mistake of assuming that all of your recipients would be willing to read one long paragraph another about your products and services even if it adds up to a simple one-pager.
Only a few people are willing to digest a heavy amount of information that they haven�t asked for much less are interested in. If you want them to read your direct mail sales letter up to the very last postscript, you need to break down your letter into short but fact-filled paragraphs. Discursive may work for a number of fiction genres, but it�s definitely not something that helps direct mail sales letters gain their objectives.
Be brief. Skip a line after every paragraph. And most important of all, don�t waste your reader�s time with useless information.
A Call for Action
The last part of any sales letter �direct mail or not� must always contain a strong call for action. It must make the recipient feel that responding in the desired way is urgently needed. Be careful however in avoiding crossing the boundaries of assertiveness and aggressiveness by becoming pesky and irritating.
Visuals and Overall Effects Matter
Proofread your direct mail sales letter for grammatical and punctuation errors. Use the right format. Use the appropriate margins, font type, size, and color. Highlight words if necessary. Use bold, italics, or a change in font color to stress important facts.
Incorporate these tips into your direct mail sales letters and you're already rewarding your readers more than you know!
About The Author: Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information checkout http://www.websiteconversionexpert.com and http://www.killercopywritingblog.com.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=142590
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Mario Churchill
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=142590
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=142590
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Direct Mail Sales Letters
Author: Mario Churchill
Word Count: 779
Article URL: http://www.isnare.com/?aid=142590&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=142590
Easy Publish Tool: http://www.isnare.com/html.php?aid=142590
*********************** ARTICLE START ***********************
Direct mail sales letters are more difficult to read than most types of business correspondences because of two primary reasons: firstly, direct mail sales letters are unsolicited which basically means you�ve no right to expect that your recipient will indeed read your letter, much less open it.
This leads to the second reason � people who had actually taken the time to open them were unfortunately bombarded with so much junk that they become cynical about all direct mail sales letters in general.
And the worst part about all this is that you can�t really do anything about it. You can�t force people to open your mail. What you can do however is write a killer copy that will reward people who generously took the chance on your direct mail sales letter. You�ll learn how to reward these people with an effective copy that benefits you both as you read on.
What is a Direct Mail Sales Letter?
Before anything else, it�s important that you understand what a direct mail sales letter. A lot of businesses start sending such letters without even being aware of what its real purpose is leading to failure in their part and further compounding the problem with cynical customers for businesses who are doing things right.
Although there�s certainly an intention to sell with a direct mail sales letter, that isn�t your primary purpose. What you should hope to obtain is actually a confirmation or a positive sign from the customer about his openness of receiving similar mail about other products and services offered by your company.
When permission is granted for further contact, your direct mail sales letter has achieved its objective and sooner or later, you�re sure to make a sale. So remember: go after leads and not sales! But if you manage to sell something outright then that�s certainly nothing to be ashamed about. Hooray for you, actually!
Unsolicited but Personalized
You have to compensate for the fact that direct mail sales letters are unsolicited by personalizing the letter. Don�t address the recipient as �the customer� or something equally impersonal. Use the pronoun �you� to strike a conversational tone for your letter.
Also, take the time to know more about your recipient and make sure that you address him or her by their given name. Talk about common interests and always think about their viewpoint and how things would seem when you�re in their shoes.
What�s in it for Them?
That�s the most important question in readers� minds when they �deign� to open a direct mail sales letter. And they want to know about this immediately. No beating around the bush. No long explanations. If a list must be provided, it must be done so in bullet form. Focus on what they�d get and not how great the product or service you�re offering is.
Not Everyone are Bookworms
Don�t make the mistake of assuming that all of your recipients would be willing to read one long paragraph another about your products and services even if it adds up to a simple one-pager.
Only a few people are willing to digest a heavy amount of information that they haven�t asked for much less are interested in. If you want them to read your direct mail sales letter up to the very last postscript, you need to break down your letter into short but fact-filled paragraphs. Discursive may work for a number of fiction genres, but it�s definitely not something that helps direct mail sales letters gain their objectives.
Be brief. Skip a line after every paragraph. And most important of all, don�t waste your reader�s time with useless information.
A Call for Action
The last part of any sales letter �direct mail or not� must always contain a strong call for action. It must make the recipient feel that responding in the desired way is urgently needed. Be careful however in avoiding crossing the boundaries of assertiveness and aggressiveness by becoming pesky and irritating.
Visuals and Overall Effects Matter
Proofread your direct mail sales letter for grammatical and punctuation errors. Use the right format. Use the appropriate margins, font type, size, and color. Highlight words if necessary. Use bold, italics, or a change in font color to stress important facts.
Incorporate these tips into your direct mail sales letters and you're already rewarding your readers more than you know!
About The Author: Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information checkout http://www.websiteconversionexpert.com and http://www.killercopywritingblog.com.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=142590
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages