3 Reasons Your Press Release Gets Trashed � Part 1
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Paul Hartunian
Sep 17, 2013, 2:40:17 PM9/17/13
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Article Title: 3 Reasons Your Press Release Gets Trashed � Part 1
Author: Paul Hartunian
Word Count: 562
Article URL: http://www.isnare.com/?aid=1859911&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1859911
Easy Publish Tool: http://www.isnare.com/html.php?aid=1859911
*********************** ARTICLE START ***********************
Many people have excellent stories, but they never get picked up by the media. There are three main reasons for this. In this article I�ll focus on the first reason. I�ll cover the other two in future articles.
When you send a reporter a press release, you�re actually doing two things. First, you�re sending him news about your story, trying to interest him in calling you. You do this with the words you put in your release. Second, and more importantly, you are sending signals to the reporter that let him know whether or not you really know how to play the publicity game. What signals are you sending and how are you sending them?
Probably the most obvious signal is in the way your press release looks. I don�t mean how it reads. I mean how it looks. Is the page set up the right way? When the reporter looks at your press release, before he even reads one word, does it look right? If it does, the reporter keeps reading. If not, it goes in the trash.
Why such harsh treatment? You may have a very exciting story. Is it really fair that because you didn�t lay out your press release the right way that it should be trashed? Yes! Reporters get dozens if not hundreds of press releases every day. Plenty of these releases have exciting stories. So the reporter can pick and choose which ones he wants to follow up on.
If you didn�t know enough about press releases and publicity to lay out the release correctly, the reporter is going to assume there�s a lot more about publicity you don�t know. For example, how to do an interview. So, the reporter scraps your release and moves on to the next one that is laid out correctly. That may not be as exciting a story as yours. But the person writing it has sent clear signals to the reporter that he knows how to play the game.
Reporters don�t have time to teach you how the publicity game is played. That�s up to you (and me). Once you learn how to play the game � which includes how to write and lay out a press release, bio sheet and q&a sheet, how to answer the �quiz� questions the reporters will ask you when they first call you, how to book your interview with him and how to do the interview � reporters from around the world will be thrilled to give you all the publicity you can handle.
Until you take the time to learn the rules of the game, no reporter is going to waste his time coaching you through the process. (That�s my job!) So, the first reason your press release may be trashed is that it didn�t look right and you sent signals to the reporter that you don�t know how to play the publicity game. It�s a game that�s easy to learn and one that can bring you fame and fortune so far beyond anything you could imagine you�ll wonder why you didn�t learn it sooner. That�s it for this article. Next time I�ll talk about the second reason press releases are trashed.
About The Author: Paul Hartunian is respected around the world as a leading expert on how business owners can get publicity both online and offline. His website - http://www.hartunian.com - is a resource center for reliable publicity advice. http://www.101waystogetpublicity.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1859911
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Paul Hartunian
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1859911
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1859911
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: 3 Reasons Your Press Release Gets Trashed � Part 1
Author: Paul Hartunian
Word Count: 562
Article URL: http://www.isnare.com/?aid=1859911&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1859911
Easy Publish Tool: http://www.isnare.com/html.php?aid=1859911
*********************** ARTICLE START ***********************
Many people have excellent stories, but they never get picked up by the media. There are three main reasons for this. In this article I�ll focus on the first reason. I�ll cover the other two in future articles.
When you send a reporter a press release, you�re actually doing two things. First, you�re sending him news about your story, trying to interest him in calling you. You do this with the words you put in your release. Second, and more importantly, you are sending signals to the reporter that let him know whether or not you really know how to play the publicity game. What signals are you sending and how are you sending them?
Probably the most obvious signal is in the way your press release looks. I don�t mean how it reads. I mean how it looks. Is the page set up the right way? When the reporter looks at your press release, before he even reads one word, does it look right? If it does, the reporter keeps reading. If not, it goes in the trash.
Why such harsh treatment? You may have a very exciting story. Is it really fair that because you didn�t lay out your press release the right way that it should be trashed? Yes! Reporters get dozens if not hundreds of press releases every day. Plenty of these releases have exciting stories. So the reporter can pick and choose which ones he wants to follow up on.
If you didn�t know enough about press releases and publicity to lay out the release correctly, the reporter is going to assume there�s a lot more about publicity you don�t know. For example, how to do an interview. So, the reporter scraps your release and moves on to the next one that is laid out correctly. That may not be as exciting a story as yours. But the person writing it has sent clear signals to the reporter that he knows how to play the game.
Reporters don�t have time to teach you how the publicity game is played. That�s up to you (and me). Once you learn how to play the game � which includes how to write and lay out a press release, bio sheet and q&a sheet, how to answer the �quiz� questions the reporters will ask you when they first call you, how to book your interview with him and how to do the interview � reporters from around the world will be thrilled to give you all the publicity you can handle.
Until you take the time to learn the rules of the game, no reporter is going to waste his time coaching you through the process. (That�s my job!) So, the first reason your press release may be trashed is that it didn�t look right and you sent signals to the reporter that you don�t know how to play the publicity game. It�s a game that�s easy to learn and one that can bring you fame and fortune so far beyond anything you could imagine you�ll wonder why you didn�t learn it sooner. That�s it for this article. Next time I�ll talk about the second reason press releases are trashed.
About The Author: Paul Hartunian is respected around the world as a leading expert on how business owners can get publicity both online and offline. His website - http://www.hartunian.com - is a resource center for reliable publicity advice. http://www.101waystogetpublicity.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1859911
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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