Using Your Ebay Store Categories
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Jason Griffith
May 8, 2013, 1:45:15 PM5/8/13
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Please consider this free-reprint article written by:
Jason Griffith
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Article Title: Using Your Ebay Store Categories
Author: Jason Griffith
Word Count: 485
Article URL: http://www.isnare.com/?aid=133603&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=133603
Easy Publish Tool: http://www.isnare.com/html.php?aid=133603
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Few things are more frustrating than visiting an eBay store and be presented only with a mile long list of items that one has to scroll through. It is very difficult to find items in a long list if you are looking for a particular type or genre of item.
What many eBay store owners do not seem to realize is that eBay buyers are not desperate to find and buy their particular items. There are so many auctions going on at any particular point in time, that the browser Back button is probably the most used function when browsing or searching for items.
The default sort order for the listing display in an eBay store is listing end time, with those auctions ending soonest displayed at the top. There are other listing sort orders available as well, but unfortunately none of those are necessarily very well suited for a store inventory display.
The primary means at your disposal to make it easier for an eBay buyer to find what he or she is looking for are the categories.
Think of the categories as virtual aisles in your store. You need to use those virtual aisles in your store to guide the buyer through the merchandise on offer.
The easier you make it for the buyer to find the desired item, the better the chances that the person will buy your item and not someone else's.
You know your merchandise best and know how you can slice and dice the types of merchandise into meaningful categories. However, do not limit a particular item to only one category. With an eBay store, you can list an item in two different store categories free of charge. Make full use of it.
An eBay buyer might miss an item while browsing one category but notice it in the second category. This is synonymous to putting cans of the same cream in both the dairy section and in the baking section of a groceries store.
You cannot predict all the uses that a buyer will have in mind for your merchandise, but you can at least cover off the most obvious ones. When a buyer visits your eBay store and sees the categories, they will first think of what they want to use the item for and see if there is a matching category.
You can have up to 300 different categories in your eBay store. Make full use of it to help your buyer easily find the item (or even similar item) they want to buy.
Generally, a person visits your store wanting to buy something, i.e., with money in hand. It is a great loss when they leave your store because they couldn�t find your item that is hidden amongst tens or hundreds of other items.
About The Author: Jason Griffith writes eBay Store reviews for http://BestAuctionStores.com (http://www.bestauctionstores.com), a site dedicated to providing eBay Buyers with the ability to review and rate eBay stores.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=133603
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jason Griffith
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=133603
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=133603
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Using Your Ebay Store Categories
Author: Jason Griffith
Word Count: 485
Article URL: http://www.isnare.com/?aid=133603&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=133603
Easy Publish Tool: http://www.isnare.com/html.php?aid=133603
*********************** ARTICLE START ***********************
Few things are more frustrating than visiting an eBay store and be presented only with a mile long list of items that one has to scroll through. It is very difficult to find items in a long list if you are looking for a particular type or genre of item.
What many eBay store owners do not seem to realize is that eBay buyers are not desperate to find and buy their particular items. There are so many auctions going on at any particular point in time, that the browser Back button is probably the most used function when browsing or searching for items.
The default sort order for the listing display in an eBay store is listing end time, with those auctions ending soonest displayed at the top. There are other listing sort orders available as well, but unfortunately none of those are necessarily very well suited for a store inventory display.
The primary means at your disposal to make it easier for an eBay buyer to find what he or she is looking for are the categories.
Think of the categories as virtual aisles in your store. You need to use those virtual aisles in your store to guide the buyer through the merchandise on offer.
The easier you make it for the buyer to find the desired item, the better the chances that the person will buy your item and not someone else's.
You know your merchandise best and know how you can slice and dice the types of merchandise into meaningful categories. However, do not limit a particular item to only one category. With an eBay store, you can list an item in two different store categories free of charge. Make full use of it.
An eBay buyer might miss an item while browsing one category but notice it in the second category. This is synonymous to putting cans of the same cream in both the dairy section and in the baking section of a groceries store.
You cannot predict all the uses that a buyer will have in mind for your merchandise, but you can at least cover off the most obvious ones. When a buyer visits your eBay store and sees the categories, they will first think of what they want to use the item for and see if there is a matching category.
You can have up to 300 different categories in your eBay store. Make full use of it to help your buyer easily find the item (or even similar item) they want to buy.
Generally, a person visits your store wanting to buy something, i.e., with money in hand. It is a great loss when they leave your store because they couldn�t find your item that is hidden amongst tens or hundreds of other items.
About The Author: Jason Griffith writes eBay Store reviews for http://BestAuctionStores.com (http://www.bestauctionstores.com), a site dedicated to providing eBay Buyers with the ability to review and rate eBay stores.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=133603
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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