CRM And Small Businesses
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Syed Ali
May 8, 2013, 3:55:07 PM5/8/13
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Please consider this free-reprint article written by:
Syed Ali
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Article Title: CRM And Small Businesses
Author: Syed Ali
Word Count: 532
Article URL: http://www.isnare.com/?aid=126464&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=126464
Easy Publish Tool: http://www.isnare.com/html.php?aid=126464
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Perhaps resistance to many small businesses employing CRM is that they do not fully understand why they might need it. CRM, or customer relationship management, means that when a prospect is contacted it is with the hope in mind that they will soon become a customer. If they become a customer they become even more valuable.
It is therefore very sound practice to retain all the contact information for both the prospect and the resultant customer so that they can be contacted again with fresh offers. This simple practice leverages the fact that an existing customer costs much less to market successfully to than a cold prospect that has yet to purchase.
Knowing as much as possible about a customer allows the sales person to be able to tailor and market products to them in a much more focused way. This is where CRM, or customer relationship management, software comes in. It can do all the boring, difficult jobs for you, which you can then access at will at the click of a button. It employs strategies, methods and proven techniques to gather and organize the information in meaningful ways. It then makes all this fully accessible in a multitude of different ways, allowing the sales person a freedom that formerly was unknown.
Come back with me for a moment to the "old days." Customer details was all written down, or typed at best, and the contact information was stored in a rolodex. Bills and orders may have been stored in files, and archival data may have been stored anywhere. Imagine trying to figure out if Mr Smith of 234 New Avenue is below 40, is married, and if so, has children, and if so does he have two, three, or more?
It could be done, of course. But if you have 100, or worse still, 1,000 similar customers, and you need to find out similar detailed information about each one--well, I guess you get the point. Today it is all so much easier. First we had the desktop computer revolution. This encouraged programmers to write better and better software. Finally, along came CRM software, which now automates customer management and relationships better and more efficiently than ever before.
It's not that sales persons of yesteryear didn't know what they wanted or needed. It's just that they had to struggle so hard to get it. Is the CRM software of today making sales people more lazy? Not at all! They recognize a golden opportunity when they see one. Today people have more money in their pockets than previously. This means that there are greater opportunities for selling, and CRM has arrived at exactly the right time to take advantage of that unique situation.
So, where does that leave the small business? It doesn't leave them--it places them right in the forefront alongside the larger businesses. It empowers them to go on to bigger and greater things, if they bother to grab the opportunity awaiting them. It's not a matter of whether or not they can afford to implement CRM--training, deployment, managing, etc--it is simply a matter of how can they possibly not afford to.
About The Author: Syed Ali, is the lead CRM consultant for a Toronto based company. His company offers, http://www.crmsoftwareprovider.com, Microsoft Dynamics CRM Software, Syed can be reached at Tel : (905) 815- 1995 ext 22, email :as...@cqsolutions.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=126464
*********************** ARTICLE END ***********************
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Syed Ali
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=126464
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=126464
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: CRM And Small Businesses
Author: Syed Ali
Word Count: 532
Article URL: http://www.isnare.com/?aid=126464&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=126464
Easy Publish Tool: http://www.isnare.com/html.php?aid=126464
*********************** ARTICLE START ***********************
Perhaps resistance to many small businesses employing CRM is that they do not fully understand why they might need it. CRM, or customer relationship management, means that when a prospect is contacted it is with the hope in mind that they will soon become a customer. If they become a customer they become even more valuable.
It is therefore very sound practice to retain all the contact information for both the prospect and the resultant customer so that they can be contacted again with fresh offers. This simple practice leverages the fact that an existing customer costs much less to market successfully to than a cold prospect that has yet to purchase.
Knowing as much as possible about a customer allows the sales person to be able to tailor and market products to them in a much more focused way. This is where CRM, or customer relationship management, software comes in. It can do all the boring, difficult jobs for you, which you can then access at will at the click of a button. It employs strategies, methods and proven techniques to gather and organize the information in meaningful ways. It then makes all this fully accessible in a multitude of different ways, allowing the sales person a freedom that formerly was unknown.
Come back with me for a moment to the "old days." Customer details was all written down, or typed at best, and the contact information was stored in a rolodex. Bills and orders may have been stored in files, and archival data may have been stored anywhere. Imagine trying to figure out if Mr Smith of 234 New Avenue is below 40, is married, and if so, has children, and if so does he have two, three, or more?
It could be done, of course. But if you have 100, or worse still, 1,000 similar customers, and you need to find out similar detailed information about each one--well, I guess you get the point. Today it is all so much easier. First we had the desktop computer revolution. This encouraged programmers to write better and better software. Finally, along came CRM software, which now automates customer management and relationships better and more efficiently than ever before.
It's not that sales persons of yesteryear didn't know what they wanted or needed. It's just that they had to struggle so hard to get it. Is the CRM software of today making sales people more lazy? Not at all! They recognize a golden opportunity when they see one. Today people have more money in their pockets than previously. This means that there are greater opportunities for selling, and CRM has arrived at exactly the right time to take advantage of that unique situation.
So, where does that leave the small business? It doesn't leave them--it places them right in the forefront alongside the larger businesses. It empowers them to go on to bigger and greater things, if they bother to grab the opportunity awaiting them. It's not a matter of whether or not they can afford to implement CRM--training, deployment, managing, etc--it is simply a matter of how can they possibly not afford to.
About The Author: Syed Ali, is the lead CRM consultant for a Toronto based company. His company offers, http://www.crmsoftwareprovider.com, Microsoft Dynamics CRM Software, Syed can be reached at Tel : (905) 815- 1995 ext 22, email :as...@cqsolutions.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=126464
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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