Organic Marketing As a Science
0 views
Skip to first unread message
Alexander Miklin
Apr 28, 2013, 4:00:04 PM4/28/13
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Alexander Miklin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1834590
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1834590
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Organic Marketing As a Science
Author: Alexander Miklin
Word Count: 545
Article URL: http://www.isnare.com/?aid=1834590&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1834590
Easy Publish Tool: http://www.isnare.com/html.php?aid=1834590
*********************** ARTICLE START ***********************
There are at least four ways in which an organic marketing company can go about treating organic marketing as a science, rather than an art. The first way would be to make rational decisions based on data and statistics rather than on instinct. Every day, the amount of data available for any organic marketing company to analyze grows exponentially. On top of that, the marketing tech innovations that gives data a meaning is only getting better every day. To hire an organic marketing company that disregards this wealth of information would be a dire decision for any business. At the same time, to hire an organic marketing company that relies only on this data would be a mistake as well. Data can be biased too, and there is a place for gut feeling in marketing as well. It takes the right combination of instinct and analytics for an organic marketing company to be successful, and this is exactly what MiklinSEO specializes in.
Organic marketing as a science also comes in the form of models which can do a number of things for marketing scientists. These models take into account past trends using the vast amount of data available, and this allows marketing scientists to forecast future trends. The models also allow marketers to identify different subdivisions of customers so the marketing can become more personalized. Again, as the amount of data available keeps expanding, the predictive models only get better.
The third, and perhaps the most obvious way an organic marketing company can use more of a scientific approach is to simply use the scientific method. The scientific method is the root of treating organic marketing as a science ; the process, for those that don�t remember, consists of developing a hypothesis, testing the hypothesis, re-testing, and then drawing a conclusion. Based off of the conclusion, a new, more focused hypothesis can be formed, and so on. By making and testing a hypothesis, an organic marketing company can identify and refine business goals. MiklinSEO is an example of a company who thrives on experimentation and approaching organic marketing as a science because they believe that with experimentation comes experience.
The next way to approach organic marketing as a science is to not rely only on the curriculum from marketing classes to market. Instead, involve the other sciences that can relate to marketing in other ways, such as economics, psychology, and sociology. Doing so will lead to more questions, which can help develop more hypotheses to test. Once again, as the amount of tested hypotheses grow, the more focused a company�s business goals can become. Those marketers who can think outside of the box will undoubtedly be the most successful.
When making a decision, there are two ways to arrive at a conclusion: you can either go with instinct, or you can use data and statistics and base your decision off of past results. You will come to the correct conclusion more often if data and statistics are used. Further, when making the decision to hire an organic marketing company, you clearly want to find one that treats organic marketing as a science, something which MiklinSEO takes pride in doing.
Don Thomas
MiklinSEO Intern
About The Author: Alexander Miklin is the President of MiklinSEO. MiklinSEO is an organic SEO company. Visit the website at http://miklinseo.com/
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1834590
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Alexander Miklin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1834590
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1834590
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Organic Marketing As a Science
Author: Alexander Miklin
Word Count: 545
Article URL: http://www.isnare.com/?aid=1834590&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1834590
Easy Publish Tool: http://www.isnare.com/html.php?aid=1834590
*********************** ARTICLE START ***********************
There are at least four ways in which an organic marketing company can go about treating organic marketing as a science, rather than an art. The first way would be to make rational decisions based on data and statistics rather than on instinct. Every day, the amount of data available for any organic marketing company to analyze grows exponentially. On top of that, the marketing tech innovations that gives data a meaning is only getting better every day. To hire an organic marketing company that disregards this wealth of information would be a dire decision for any business. At the same time, to hire an organic marketing company that relies only on this data would be a mistake as well. Data can be biased too, and there is a place for gut feeling in marketing as well. It takes the right combination of instinct and analytics for an organic marketing company to be successful, and this is exactly what MiklinSEO specializes in.
Organic marketing as a science also comes in the form of models which can do a number of things for marketing scientists. These models take into account past trends using the vast amount of data available, and this allows marketing scientists to forecast future trends. The models also allow marketers to identify different subdivisions of customers so the marketing can become more personalized. Again, as the amount of data available keeps expanding, the predictive models only get better.
The third, and perhaps the most obvious way an organic marketing company can use more of a scientific approach is to simply use the scientific method. The scientific method is the root of treating organic marketing as a science ; the process, for those that don�t remember, consists of developing a hypothesis, testing the hypothesis, re-testing, and then drawing a conclusion. Based off of the conclusion, a new, more focused hypothesis can be formed, and so on. By making and testing a hypothesis, an organic marketing company can identify and refine business goals. MiklinSEO is an example of a company who thrives on experimentation and approaching organic marketing as a science because they believe that with experimentation comes experience.
The next way to approach organic marketing as a science is to not rely only on the curriculum from marketing classes to market. Instead, involve the other sciences that can relate to marketing in other ways, such as economics, psychology, and sociology. Doing so will lead to more questions, which can help develop more hypotheses to test. Once again, as the amount of tested hypotheses grow, the more focused a company�s business goals can become. Those marketers who can think outside of the box will undoubtedly be the most successful.
When making a decision, there are two ways to arrive at a conclusion: you can either go with instinct, or you can use data and statistics and base your decision off of past results. You will come to the correct conclusion more often if data and statistics are used. Further, when making the decision to hire an organic marketing company, you clearly want to find one that treats organic marketing as a science, something which MiklinSEO takes pride in doing.
Don Thomas
MiklinSEO Intern
About The Author: Alexander Miklin is the President of MiklinSEO. MiklinSEO is an organic SEO company. Visit the website at http://miklinseo.com/
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1834590
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages