Five Ways to Make Your Company Slogan Catchy or Your Tag Line Terrific
0 views
Skip to first unread message
Marcia Yudkin
Apr 23, 2013, 2:31:08 AM4/23/13
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=622876
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=622876
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Five Ways to Make Your Company Slogan Catchy or Your Tag Line Terrific
Author: Marcia Yudkin
Word Count: 592
Article URL: http://www.isnare.com/?aid=622876&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=622876
Easy Publish Tool: http://www.isnare.com/html.php?aid=622876
*********************** ARTICLE START ***********************
Whether you call it a company slogan, a tag line, a strapline, a logline, a branding statement, a positioning statement, a motto or a memory hook, this refers to a phrase that follows the company name in website headers, in print ads, on business cards and everywhere else.
Ideally, the slogan should say something interesting in a snappy way. In many cases, however, it just says something ordinary in a snappy way, and that gets the job done. The slogan makes the company stand out from competitors and stick in the minds of customers. It performs marketing magic.
Let�s start with a couple of bland company names and then see how to jazz them up with five tag line techniques.
Example #1 is Benton Motor Rental. It rents cars to tourists and business visitors in Boston. The owners don�t think it�s all that special or exciting, but let�s see what happens when we apply some creativity.
Technique #1: Alliteration. This means repeated initial sounds or letters, as in:
Benton Motor Rental: Boston�s Best Rides
Note that all the words in the business name and tag line need not start with the same letter for alliteration to add pizzazz.
Technique #2: Contrast. This means a juxtaposition of opposites or extremes, such as day/night, minimum/maximum, rich/poor. Let�s add this to the previous example to get:
Benton Motor Rental: Boston�s Best Rides, by the Hour or the Month
The contrast in the added phrase conveys flexibility and range and makes the company sound like it caters to the convenience of the customer.
Technique #3: Rhyme. Again, let�s reuse and tweak an idea we already thought up:
Benton Motor Rental: Your Best Ride is Our Pride
Although that�s a little hackneyed, the rhymed tag line still adds energy and a promise of customer service to the company name.
Technique #4: Make an unexpected connection. Boston�s nickname is Beantown, and this company�s car rental service costs less than some competitors. So that yields:
Benton Motor Rental: Beancounter�s Delight
Technique #5: Riff off a popular saying. Find a clich� related to car rental and add a clever twist, or take a saying having nothing to do with car rental and make it relate:
Benton Motor Rental: Making Boston Your Oyster
Well, anyone who knows Boston�s twisted street system and aggressive drivers won�t believe that slogan for a minute, but you get the idea, right?
Example #2 is Cathy�s Fruit Shop. It sells both seasonal local fruits and fruits from overseas. It�s known for being a friendly place with fresh, attractive produce. Again, let�s get creative.
Technique #1: Alliteration.
Cathy�s Fruit Shop: Pears, Papayas, Plums� Plus
Or, Cathy�s Fruit Shop: Fundamentally Fresh and Friendly
Technique #2: Contrast.
Cathy�s Fruit Shop: Earth�s Bounty, Heavenly Fresh
Technique #3: Rhyme.
Cathy�s Fruit Shop: Always the Freshest Crop
Technique #4: An unexpected connection.
Cathy�s Fruit Shop: Fresh Fruit on Fridays � and Every Other Day of the Week, Too
Technique #5: Riff off a popular saying.
Cathy�s Fruit Shop: Compare Our Apples and Oranges
It�s so much easier to pull captivating slogans out of your hat when you have these guidelines for combining words in punchy ways!
About The Author: Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms catchy business names, product names and tag lines according to the client�s criteria. Download a free copy of "19 Steps to the Perfect Company Name, Product Name or Tag Line" at http://www.namedatlast.com/19steps.htm .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=622876
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=622876
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=622876
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Five Ways to Make Your Company Slogan Catchy or Your Tag Line Terrific
Author: Marcia Yudkin
Word Count: 592
Article URL: http://www.isnare.com/?aid=622876&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=622876
Easy Publish Tool: http://www.isnare.com/html.php?aid=622876
*********************** ARTICLE START ***********************
Whether you call it a company slogan, a tag line, a strapline, a logline, a branding statement, a positioning statement, a motto or a memory hook, this refers to a phrase that follows the company name in website headers, in print ads, on business cards and everywhere else.
Ideally, the slogan should say something interesting in a snappy way. In many cases, however, it just says something ordinary in a snappy way, and that gets the job done. The slogan makes the company stand out from competitors and stick in the minds of customers. It performs marketing magic.
Let�s start with a couple of bland company names and then see how to jazz them up with five tag line techniques.
Example #1 is Benton Motor Rental. It rents cars to tourists and business visitors in Boston. The owners don�t think it�s all that special or exciting, but let�s see what happens when we apply some creativity.
Technique #1: Alliteration. This means repeated initial sounds or letters, as in:
Benton Motor Rental: Boston�s Best Rides
Note that all the words in the business name and tag line need not start with the same letter for alliteration to add pizzazz.
Technique #2: Contrast. This means a juxtaposition of opposites or extremes, such as day/night, minimum/maximum, rich/poor. Let�s add this to the previous example to get:
Benton Motor Rental: Boston�s Best Rides, by the Hour or the Month
The contrast in the added phrase conveys flexibility and range and makes the company sound like it caters to the convenience of the customer.
Technique #3: Rhyme. Again, let�s reuse and tweak an idea we already thought up:
Benton Motor Rental: Your Best Ride is Our Pride
Although that�s a little hackneyed, the rhymed tag line still adds energy and a promise of customer service to the company name.
Technique #4: Make an unexpected connection. Boston�s nickname is Beantown, and this company�s car rental service costs less than some competitors. So that yields:
Benton Motor Rental: Beancounter�s Delight
Technique #5: Riff off a popular saying. Find a clich� related to car rental and add a clever twist, or take a saying having nothing to do with car rental and make it relate:
Benton Motor Rental: Making Boston Your Oyster
Well, anyone who knows Boston�s twisted street system and aggressive drivers won�t believe that slogan for a minute, but you get the idea, right?
Example #2 is Cathy�s Fruit Shop. It sells both seasonal local fruits and fruits from overseas. It�s known for being a friendly place with fresh, attractive produce. Again, let�s get creative.
Technique #1: Alliteration.
Cathy�s Fruit Shop: Pears, Papayas, Plums� Plus
Or, Cathy�s Fruit Shop: Fundamentally Fresh and Friendly
Technique #2: Contrast.
Cathy�s Fruit Shop: Earth�s Bounty, Heavenly Fresh
Technique #3: Rhyme.
Cathy�s Fruit Shop: Always the Freshest Crop
Technique #4: An unexpected connection.
Cathy�s Fruit Shop: Fresh Fruit on Fridays � and Every Other Day of the Week, Too
Technique #5: Riff off a popular saying.
Cathy�s Fruit Shop: Compare Our Apples and Oranges
It�s so much easier to pull captivating slogans out of your hat when you have these guidelines for combining words in punchy ways!
About The Author: Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms catchy business names, product names and tag lines according to the client�s criteria. Download a free copy of "19 Steps to the Perfect Company Name, Product Name or Tag Line" at http://www.namedatlast.com/19steps.htm .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=622876
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages