The Levi's Denim Jacket and How it Secured a Place in Our Hearts
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Rosie Williams
Mar 23, 2013, 1:40:07 PM3/23/13
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Please consider this free-reprint article written by:
Rosie Williams
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Article Title: The Levi's Denim Jacket and How it Secured a Place in Our Hearts
Author: Rosie Williams
Word Count: 628
Article URL: http://www.isnare.com/?aid=1826868&ca=Culture
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1826868
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There are not many jackets that have kept a place in our hearts as long as the original Levi's denim jacket. Of course other jackets may spring to mind such as the Harrington, the Parka, the Duffell or the leather bomber, but have any of them sold in such volume and been featured in film, television and music culture as much as the Levi's denim?
It's interesting to consider why this jacket first became popular and how, over so many decades, it has managed to keep its legendary aura, remaining a favourite and avoiding the ups and downs of many fashion trends.
Part of the jacket's attractiveness is its durability and usefulness. Made from top quality Levi's denim material � a fabric that has also managed to secure a high opinion amongst fashion experts, despite facing many attempts by young pretenders to undercut it � it is easy to wear, comfortable in a range of temperatures and lends itself as an accessory to various fashion directions. It's worn as a practical work item by many, including of course the original cowboy ranchers who feature in so many of the Levi's advertisements, yet it can also find a place in more dressy situations, offering a shabby chic alternative to more flamboyant and colourful items. Although the material itself has avoided and rebuffed any attempt to add new technology developments, such as �stretchiness� or �waterproofness�, it seems to continue as a work garment despite some short comings. It doesn't provide much in the way of warmth, wind protection or have the ability to withstand more than a quick shower, but it works as a layering garment above a thermal layer or beneath a waterproof outer. And when the rain stops it's easy to revert to denim cool.
The design of the Levi's denim jacket is also something that has been a stable, long-standing feature. Not much changes here, with the same cut, same pocket provision, same waist adjusters, same everything really. Length is standard too, and while it may not ideally suit some body sizes, the wearers don't seem to care � the legend of the jacket is enough to overcome that minor problem, although if it wasn't a Levi's version it probably wouldn't. �Wait!� I hear you say, �I've seen longer length denim coats, with furry collars and badge appliqu�. That may be so, but either they were custom one-offs, on the shelves for a short-lived appearance then gone forever, or they were third party copies by competitors attempting to extend the style into new and potentially profitable areas. But such is the power of the brand, and Levi's is one of the strongest and well-protected brands out there, customers were never really happy in anything other than the original.
Levi's have also been very clever and reliable in terms of pricing. These jackets were never available at giveaway prices, rarely discounted in sales or promotions, yet were also never regarded as expensive. Yes, they may have cost more than a range of alternatives, but customers were always prepared to pay the premium for the brand and quality advantage.
That quality has also brought an additional benefit. The survival rate of these jackets is incredible. Where other denim brands tends to lose their shapr and colour in unattractive ways, a used Levi's denim jacket seems to improve with age and that's why you can find a selection of them in many secondhand and vintage clothing stores. They've also proved to be a wise investment too, as they also hold their value over time. What you pay for a vintage version today, may be largely recoverable in a few years time if you decide to pass your treasured Levi's denim onto another careful owner.
About The Author: Nothing beats a Levi's denim jacket when it comes to illustrating the allure of vintage fashion. And the best place to find one is in vintage clothing outlets like http://www.rokit.co.uk/ and other established stores. Rosie's knowledge of fashion is vast and she a special interest in retro clothing.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1826868
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Rosie Williams
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1826868
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1826868
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The Levi's Denim Jacket and How it Secured a Place in Our Hearts
Author: Rosie Williams
Word Count: 628
Article URL: http://www.isnare.com/?aid=1826868&ca=Culture
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1826868
Easy Publish Tool: http://www.isnare.com/html.php?aid=1826868
*********************** ARTICLE START ***********************
There are not many jackets that have kept a place in our hearts as long as the original Levi's denim jacket. Of course other jackets may spring to mind such as the Harrington, the Parka, the Duffell or the leather bomber, but have any of them sold in such volume and been featured in film, television and music culture as much as the Levi's denim?
It's interesting to consider why this jacket first became popular and how, over so many decades, it has managed to keep its legendary aura, remaining a favourite and avoiding the ups and downs of many fashion trends.
Part of the jacket's attractiveness is its durability and usefulness. Made from top quality Levi's denim material � a fabric that has also managed to secure a high opinion amongst fashion experts, despite facing many attempts by young pretenders to undercut it � it is easy to wear, comfortable in a range of temperatures and lends itself as an accessory to various fashion directions. It's worn as a practical work item by many, including of course the original cowboy ranchers who feature in so many of the Levi's advertisements, yet it can also find a place in more dressy situations, offering a shabby chic alternative to more flamboyant and colourful items. Although the material itself has avoided and rebuffed any attempt to add new technology developments, such as �stretchiness� or �waterproofness�, it seems to continue as a work garment despite some short comings. It doesn't provide much in the way of warmth, wind protection or have the ability to withstand more than a quick shower, but it works as a layering garment above a thermal layer or beneath a waterproof outer. And when the rain stops it's easy to revert to denim cool.
The design of the Levi's denim jacket is also something that has been a stable, long-standing feature. Not much changes here, with the same cut, same pocket provision, same waist adjusters, same everything really. Length is standard too, and while it may not ideally suit some body sizes, the wearers don't seem to care � the legend of the jacket is enough to overcome that minor problem, although if it wasn't a Levi's version it probably wouldn't. �Wait!� I hear you say, �I've seen longer length denim coats, with furry collars and badge appliqu�. That may be so, but either they were custom one-offs, on the shelves for a short-lived appearance then gone forever, or they were third party copies by competitors attempting to extend the style into new and potentially profitable areas. But such is the power of the brand, and Levi's is one of the strongest and well-protected brands out there, customers were never really happy in anything other than the original.
Levi's have also been very clever and reliable in terms of pricing. These jackets were never available at giveaway prices, rarely discounted in sales or promotions, yet were also never regarded as expensive. Yes, they may have cost more than a range of alternatives, but customers were always prepared to pay the premium for the brand and quality advantage.
That quality has also brought an additional benefit. The survival rate of these jackets is incredible. Where other denim brands tends to lose their shapr and colour in unattractive ways, a used Levi's denim jacket seems to improve with age and that's why you can find a selection of them in many secondhand and vintage clothing stores. They've also proved to be a wise investment too, as they also hold their value over time. What you pay for a vintage version today, may be largely recoverable in a few years time if you decide to pass your treasured Levi's denim onto another careful owner.
About The Author: Nothing beats a Levi's denim jacket when it comes to illustrating the allure of vintage fashion. And the best place to find one is in vintage clothing outlets like http://www.rokit.co.uk/ and other established stores. Rosie's knowledge of fashion is vast and she a special interest in retro clothing.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1826868
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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