Pet Franchises Are Animal Magic

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Naz Daud

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Mar 24, 2013, 8:54:12 PM3/24/13
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Article Title: Pet Franchises Are Animal Magic
Author: Naz Daud
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We Brits love our pets unconditionally, and consider them well and truly as members of the family. Even in a period of austerity when we are cutting back on spending on other bills or luxuries, we are reluctant to deprive our pets. The market has remained buoyant throughout the recession, and therefore buying into this sort of franchise business is one of the most attractive opportunities out there.

Size of Market

Almost half of the UK population owns a pet, and we spend more on our pets than we do on holidays or cosmetics. The animal food market in the UK alone is estimated at �4.3 billion annually, with associated services such as pet accessories, grooming or kenneling being worth millions more. Dogs and cats are still the most popular sort of animal to have at home, with 7 million cats and 7 million dogs in the UK. Small animals such as hamsters, gerbils or rabbits total 1.7 million. It�s therefore easy to see what an enormously attractive opportunity the market offers to the entrepreneur.

Business Types

The animal lover is not short of choices when it comes to selecting the type of franchise they want to buy into, as there are a huge number of companies offering different sorts of products and services. Some concentrate on the very basic needs which our furry friends have, such as Kibbles Mill, Oscar Foods or Husse, which all provide food to owners. Other companies focus more on add on services such as Dial-A-Dog-Wash which is a mobile business offering dog owners grooming and bathing in the comfort of their own home, or 101 Friends, which is in the kenneling and temporary accommodation market. The choice of exactly which sort of model is most appropriate will depend on many different issues, not least of which is the owner�s individual preferences and interest in a particular type of animals.

Networking

Once the decision about what sort of franchise has been taken, the main difficulty most people have in growing their business is spreading the word about the company and what they are offering. Advertising is one way of doing this, but is not as effective as networking with local groups and getting new clients through personal recommendation. For example, businesses who can deliver specialist food to dog or car owners might work closely with local vets and grooming parlours, or a kennel business might agree with a local pet shop to advertise each other�s products and services. Refer a friend schemes, where current customers are offered a discount of free gift for recommending services to friends and family can also work well and are a relatively cheap way of getting the word out there.

Flexibility

Most people set up their own business because they want to be their own boss, and this sort of company offers a great deal of flexibility and autonomy. It�s the ideal choice for people who prefer to be out of doors, and those who relate well to fluffy and not so fluffy friends.


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