Social Media Marketing: An Overview
0 views
Skip to first unread message
Ryan Pauline
Apr 12, 2013, 3:30:03 PM4/12/13
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Ryan Pauline
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1336911
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1336911
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Social Media Marketing: An Overview
Author: Ryan Pauline
Word Count: 512
Article URL: http://www.isnare.com/?aid=1336911&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1336911
Easy Publish Tool: http://www.isnare.com/html.php?aid=1336911
*********************** ARTICLE START ***********************
Social Media Marketing (SMM) is a process of increasing web traffic or simply getting attention through social networking sites. SMM programs basically focus on efforts in creating content that encourages people to share it in their social media profiles. In SMM, a corporate message spreads from each user which likely resonates with its appearance from trusted sources. Hence, this type of online marketing is driven on a īŋŊword-of-mouthīŋŊ basis resulting to earned media more than the paid one.
Social networking sites are allowing people to connect with one another in the pursuit of establishing relationships. When companies join these sites however, people are free to connect themselves with the company through the products being offered. Furthermore, the interaction between the company and users becomes more personal due to the power of social media marketing.
Social networking sites like Facebook, Multiply, Twitter, Tumblr, Google Plus and blogs allow their range of users to īŋŊlikeīŋŊ, repost comments or re-tweet updates about the product or service that are being promoted. By repeating company updates, all user connections will be able to see the message and reach more people. Social media act as the internetīŋŊs īŋŊword of mouthīŋŊ since the information regarding the product that is getting repeated brings more traffic to the product or company. It is through social networking sites that a company can interact with individual users. In fact, personal interactions infuse loyalty īŋŊ turning regular users to potential customers. The company can reach a narrow target market by choosing the right users to interact with.
In the context of social media, SMM is often associated with īŋŊonline engagementīŋŊ. Meaning, online stakeholders and customers are more of participants than viewers. The use of social networking sites in expanding a business lets anyone share or express their opinion about the businessīŋŊ path to marketing. Through SMM, each participating customer becomes a part of the market as others read and share their reviews and comments. Clearly, the whole engagement process is essential to effective social media marketing.
SMM can create a huge impact regardless of the outcome of such events. In 2010, an online petition asking TV network NBC Universal to feature actress Betty White in a īŋŊSaturday Night LiveīŋŊ episode surfaced on Facebook. Since the petition went viral, users forwarded the campaign to many of their followers. Betty White hosted SNL on May 8, 2010 after the petition was granted by the network.
SMM played a significant role in the 2008 US Presidential Elections. Then Senator Barack Obama of the Democratic Party used Facebook and Twitter to make a difference in his campaign. His Facebook and Twitter pages garnered millions of followers. The use of social media gave ObamaīŋŊs campaign free access to social networking profiles and e-mail services. This in turn signalled the Democratic Party to launch an email campaign asking for donations and support during the elections.
Many businesses are now hooked to using social networking sites as their promotional tactic. Adidas for example, created an agency for soccer players through social media.
About The Author: Are you looking for more information regarding social media marketing? Visit http://jackweinzierl.com today!
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1336911
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Ryan Pauline
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1336911
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1336911
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Social Media Marketing: An Overview
Author: Ryan Pauline
Word Count: 512
Article URL: http://www.isnare.com/?aid=1336911&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1336911
Easy Publish Tool: http://www.isnare.com/html.php?aid=1336911
*********************** ARTICLE START ***********************
Social Media Marketing (SMM) is a process of increasing web traffic or simply getting attention through social networking sites. SMM programs basically focus on efforts in creating content that encourages people to share it in their social media profiles. In SMM, a corporate message spreads from each user which likely resonates with its appearance from trusted sources. Hence, this type of online marketing is driven on a īŋŊword-of-mouthīŋŊ basis resulting to earned media more than the paid one.
Social networking sites are allowing people to connect with one another in the pursuit of establishing relationships. When companies join these sites however, people are free to connect themselves with the company through the products being offered. Furthermore, the interaction between the company and users becomes more personal due to the power of social media marketing.
Social networking sites like Facebook, Multiply, Twitter, Tumblr, Google Plus and blogs allow their range of users to īŋŊlikeīŋŊ, repost comments or re-tweet updates about the product or service that are being promoted. By repeating company updates, all user connections will be able to see the message and reach more people. Social media act as the internetīŋŊs īŋŊword of mouthīŋŊ since the information regarding the product that is getting repeated brings more traffic to the product or company. It is through social networking sites that a company can interact with individual users. In fact, personal interactions infuse loyalty īŋŊ turning regular users to potential customers. The company can reach a narrow target market by choosing the right users to interact with.
In the context of social media, SMM is often associated with īŋŊonline engagementīŋŊ. Meaning, online stakeholders and customers are more of participants than viewers. The use of social networking sites in expanding a business lets anyone share or express their opinion about the businessīŋŊ path to marketing. Through SMM, each participating customer becomes a part of the market as others read and share their reviews and comments. Clearly, the whole engagement process is essential to effective social media marketing.
SMM can create a huge impact regardless of the outcome of such events. In 2010, an online petition asking TV network NBC Universal to feature actress Betty White in a īŋŊSaturday Night LiveīŋŊ episode surfaced on Facebook. Since the petition went viral, users forwarded the campaign to many of their followers. Betty White hosted SNL on May 8, 2010 after the petition was granted by the network.
SMM played a significant role in the 2008 US Presidential Elections. Then Senator Barack Obama of the Democratic Party used Facebook and Twitter to make a difference in his campaign. His Facebook and Twitter pages garnered millions of followers. The use of social media gave ObamaīŋŊs campaign free access to social networking profiles and e-mail services. This in turn signalled the Democratic Party to launch an email campaign asking for donations and support during the elections.
Many businesses are now hooked to using social networking sites as their promotional tactic. Adidas for example, created an agency for soccer players through social media.
About The Author: Are you looking for more information regarding social media marketing? Visit http://jackweinzierl.com today!
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1336911
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages