Planning Entertainment For Your Corporate Event

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Dave Matthews

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Apr 23, 2010, 1:25:03 AM4/23/10
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Please consider this free-reprint article written by:
Dave Matthews

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Article Title: Planning Entertainment For Your Corporate Event
Author: Dave Matthews
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For large companies in particular the task of organising entertainment for a corporate event can be a daunting one. Of course it is important that the entertainment you choose is professional and suitable for all audiences, however it can be difficult to think of original ideas and you can often risk doing the 'same thing as last year'. Any manager will tell you how important it is to show appreciation to your employees for their hard work as it can be a real boost to morale. So how do you go about planning entertainment that is a little bit different? Here are some ideas on how to make the hiring process much easier.

The key to organising any good even is of course in the planning. If you know exactly what type of entertainment you are going to have then you can plan the evening around it. Failing that you could simply decide on times for various events and draw up a timetable. If you are yet to decide on your entertainment then make sure you leave some space in your timetable for any adjustments. Just as the setup for your room can change depending on the entertainment, so can your itinerary.

Once you have drawn up a plan you must decide on a suitable budget. If you know how much money you have to spend then this will help narrow down your choice of entertainment. Do also bear in mind the old mantra of 'you get what you pay for' as this can be especially true in the entertainment industry. If you decide to shop on price this will no doubt end in disaster. Food and drink can easily become a fading memory to the attendees however the entertainment will always leave a lasting impression, whether good or bad.

You need to be prepared to discuss your event as well as your budget as any professional entertainer is going to ask you questions to help them prepare. They may ask what type of event you are planning, how many people you are expecting to attend or whether there is a general theme. By asking you questions about your event they will be able to determine whether their act will be suitable for you. If you are working to a tight budget then it can be worth asking if they offer any special packages. It is very important to discuss budget at an early stage as if you spend a long time going through your initial plans only to find out that you haven't set aside enough money for the entertainment then everyone's time has been wasted.

Once you have found an act that you think will suit your event then it would be sensible to ask them for references and perhaps for some promotional material. If an entertainer becomes hesitant when you ask for references then you should stay well away. If you are looking for some real piece of mind then ask your entertainer about a guarantee. There should be a contract in place which clearly states what they will be required to supply for you and vice versa.

Once your plan has been finished and your entertainment secured, all that remains is for you to promote the event to get the potential attendees excited! If you leave plenty of time before the event then there will be ample opportunity for you to attract a crowd. You may even wish to put on a small 'teaser' performance to generate a buzz.


About The Author: Dave Matthews is writing on behalf of Owl Event Management (http://www.owleventmanagement.co.uk), leading UK organisers of corporate entertainment.

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