Why Introverts Do Not Need a Personality Transplant to Successfully Market Their Business
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Marcia Yudkin
Apr 23, 2013, 1:50:08 PM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Why Introverts Do Not Need a Personality Transplant to Successfully Market Their Business
Author: Marcia Yudkin
Word Count: 635
Article URL: http://www.isnare.com/?aid=922309&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=922309
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America�s business culture is not so friendly to introverts. People expect you to smooth the way to a deal with small talk, marketing experts warn that you can�t get a business off the ground without networking or cold calling, and business coaches tell you it�s important to conform to other people�s ideas of who�s likable. Even so, after studying my own success strategies throughout nearly 30 years of self-employment and those of many introverted colleagues, I can say with confidence that it�s possible for introverts to attract business without a personality transplant.
First, introverts have numerous personality strengths that people in society value if you bring them out explicitly. Highest on the list is creativity � resourcefulness, original ideas and independent judgment. Another important strength is good listening. In one survey of professional service firm clients, more than half of the respondents said they�d be more likely to hire someone who had better listening skills. Trustworthiness belongs on that list as well, along with attention to detail, two more common introvert strengths.
Second, there are lots and lots of effective marketing methods that are tailor made for the introverted personality. Some people say that the Internet has made it possible for introverts to interact comfortably with a lot of people without face-to-face interaction. However, that�s always been possible. For hundreds of years, we�ve had letter writing. Think about Emily Dickinson � she found two literary mentors by writing letters to them. I got published for the first time � and the second and fifth and hundredth time � by writing a letter. My creativity really comes out in that setting, and that may be true for you, too.
Marketing methods recommended especially for introverts include publishing, publicity, speaking to groups (yes, introverts can excel in that arena), radio interviews, blogs and creating a content-rich web site.
And third, although you really have to hunt for this information, there are a lot of success models for introverts out there. I live outside of Northampton, Massachusetts, whose mayor in the early 20th century was Calvin Coolidge, so I�d been exposed to little snippets about Silent Cal, the 30th president of the United States, over the years. When I was preparing my first presentation on introverts, I read up on him some more and was fascinated to find out that although he was considered taciturn to the point of eccentricity, he was also an accomplished public speaker who was one of the first U.S. presidents to use radio effectively and who was well-liked by constituents.
If you take the Myers-Briggs personality test and find out the four-letter type you are, you can them type your four letters into Google along with the word �famous� to find famous people who share your type.
For example, I�m INTJ, and among other famous INTJs is Ayn Rand. Even if I don�t agree with her politically, I can read her biography and learn from what she did with her talents and the pitfalls she experienced because of her weaknesses. I actually can find quite a number of interesting soulmates on the list of famous INTJs, such as the classical pianist Glenn Gould, Calvin Coolidge (no surprise), authors Lewis Caroll and Franz Kafka, the women�s rights activist Susan B. Anthony, news anchor Peter Jennings and possibly Katherine Hepburn.
Find success models, concentrate on marketing methods that feel comfortable for you and highlight the personal strengths that clients get from you and not from extroverted competitors. Nothing painful there, right? You certainly don�t need to become a loudmouth, introduce yourself to strangers in elevators or send personal revelations to thousands of �friends� on Twitter to succeed as a business owner.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. The author of 15 books, she mentors introverts to discover their uniquely powerful branding strategies. Learn more about the strengths of introverts: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=922309
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=922309
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=922309
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Why Introverts Do Not Need a Personality Transplant to Successfully Market Their Business
Author: Marcia Yudkin
Word Count: 635
Article URL: http://www.isnare.com/?aid=922309&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=922309
Easy Publish Tool: http://www.isnare.com/html.php?aid=922309
*********************** ARTICLE START ***********************
America�s business culture is not so friendly to introverts. People expect you to smooth the way to a deal with small talk, marketing experts warn that you can�t get a business off the ground without networking or cold calling, and business coaches tell you it�s important to conform to other people�s ideas of who�s likable. Even so, after studying my own success strategies throughout nearly 30 years of self-employment and those of many introverted colleagues, I can say with confidence that it�s possible for introverts to attract business without a personality transplant.
First, introverts have numerous personality strengths that people in society value if you bring them out explicitly. Highest on the list is creativity � resourcefulness, original ideas and independent judgment. Another important strength is good listening. In one survey of professional service firm clients, more than half of the respondents said they�d be more likely to hire someone who had better listening skills. Trustworthiness belongs on that list as well, along with attention to detail, two more common introvert strengths.
Second, there are lots and lots of effective marketing methods that are tailor made for the introverted personality. Some people say that the Internet has made it possible for introverts to interact comfortably with a lot of people without face-to-face interaction. However, that�s always been possible. For hundreds of years, we�ve had letter writing. Think about Emily Dickinson � she found two literary mentors by writing letters to them. I got published for the first time � and the second and fifth and hundredth time � by writing a letter. My creativity really comes out in that setting, and that may be true for you, too.
Marketing methods recommended especially for introverts include publishing, publicity, speaking to groups (yes, introverts can excel in that arena), radio interviews, blogs and creating a content-rich web site.
And third, although you really have to hunt for this information, there are a lot of success models for introverts out there. I live outside of Northampton, Massachusetts, whose mayor in the early 20th century was Calvin Coolidge, so I�d been exposed to little snippets about Silent Cal, the 30th president of the United States, over the years. When I was preparing my first presentation on introverts, I read up on him some more and was fascinated to find out that although he was considered taciturn to the point of eccentricity, he was also an accomplished public speaker who was one of the first U.S. presidents to use radio effectively and who was well-liked by constituents.
If you take the Myers-Briggs personality test and find out the four-letter type you are, you can them type your four letters into Google along with the word �famous� to find famous people who share your type.
For example, I�m INTJ, and among other famous INTJs is Ayn Rand. Even if I don�t agree with her politically, I can read her biography and learn from what she did with her talents and the pitfalls she experienced because of her weaknesses. I actually can find quite a number of interesting soulmates on the list of famous INTJs, such as the classical pianist Glenn Gould, Calvin Coolidge (no surprise), authors Lewis Caroll and Franz Kafka, the women�s rights activist Susan B. Anthony, news anchor Peter Jennings and possibly Katherine Hepburn.
Find success models, concentrate on marketing methods that feel comfortable for you and highlight the personal strengths that clients get from you and not from extroverted competitors. Nothing painful there, right? You certainly don�t need to become a loudmouth, introduce yourself to strangers in elevators or send personal revelations to thousands of �friends� on Twitter to succeed as a business owner.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. The author of 15 books, she mentors introverts to discover their uniquely powerful branding strategies. Learn more about the strengths of introverts: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=922309
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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