Think Up Names and Grow Rich: Business Naming Lessons From Napoleon Hill
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Marcia Yudkin
Apr 23, 2013, 9:50:04 AM4/23/13
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Article Title: Think Up Names and Grow Rich: Business Naming Lessons From Napoleon Hill
Author: Marcia Yudkin
Word Count: 542
Article URL: http://www.isnare.com/?aid=846557&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=846557
Easy Publish Tool: http://www.isnare.com/html.php?aid=846557
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Many years ago, pioneering self-help author Napoleon Hill was struggling to name his forthcoming book. It was all set to go except that both he and the publisher were not satisfied with their working title, The Thirteen Steps to Riches. Hill had thought up more than 500 other titles, none of they liked any better.
Finally the publisher, losing patience, called Hill and said, "If you can't think of anything better by tomorrow, I'm going to call it Use Your Noodle and Get the Boodle." Napoleon Hill hated that flippant title and went to bed determined to have a better title by the next day.
At two o'clock in the morning, he awakened knowing that he had it: Think and Grow Rich. He called the publisher, who agreed immediately that this was the million-dollar title they had both been aiming for. Since its first publication in 1937, Hill�s masterwork has sold more than 60 million copies worldwide. We can only speculate how many copies Use Your Noodle and Get the Boodle might have sold!
This story illustrates four important points about the process of naming.
1) Very often it takes loads of brainstorming before landing on the name that fully fits the bill. Inexperienced namers frequently stop too soon, before the best ideas come into view. When you are working on the creation of a name, jot down every idea and every fragment of an idea. Keep going, in several distinct sessions if necessary, until you have at least 100 possibilities in your notes.
2) Bringing other people into the naming process is productive, because everyone's mind works in different directions. Hill would never have thought up Use Your Noodle and Get the Boodle on his own. Some people I know have gotten terrific name ideas from small children, janitors, colleagues and friends in a completely different line of work.
3) Horrible ideas may lead to great ones. Do you see the remarkable resemblance between the publisher's awful title and Hill's final, great one? Don�t censor yourself as you are brainstorming. Write down even the ideas that are clearly totally unsuitable. If you get stuck, look over all the ideas generated so far and let them suggest additional possibilities. Consider whether the names that make everyone wince might have a kernel of creativity in them that you can tweak.
4) You need to know how to recognize the name that fits exactly what you are looking for. Hill wanted something elegantly simple, suggestive and dignified. His winner combined four common, one-syllable words in a phrase that continues to resonate and sell today. When my company generates names for clients, we spend a lot of effort to learn their goals and preferences so we can draw up a list of criteria for the naming project. So should you, so you can recognize your winner. Without a list of criteria, you are in the position of waiting for a thunderbolt from heaven that may never come.
Use these guidelines to produce a boatload of possibilities and select the one that best gets the job done.
May you think up a one-in-a-million name � and see it make you a millionaire many times over!
About The Author: Marcia Yudkin is Head Stork of Named At Last, which brainstorms catchy tag lines, company names and product names according to the client�s criteria. Download a free copy of "19 Steps to the Perfect Company Name, Product Name or Tag Line" at http://www.namedatlast.com/19steps.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=846557
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=846557
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=846557
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Think Up Names and Grow Rich: Business Naming Lessons From Napoleon Hill
Author: Marcia Yudkin
Word Count: 542
Article URL: http://www.isnare.com/?aid=846557&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=846557
Easy Publish Tool: http://www.isnare.com/html.php?aid=846557
*********************** ARTICLE START ***********************
Many years ago, pioneering self-help author Napoleon Hill was struggling to name his forthcoming book. It was all set to go except that both he and the publisher were not satisfied with their working title, The Thirteen Steps to Riches. Hill had thought up more than 500 other titles, none of they liked any better.
Finally the publisher, losing patience, called Hill and said, "If you can't think of anything better by tomorrow, I'm going to call it Use Your Noodle and Get the Boodle." Napoleon Hill hated that flippant title and went to bed determined to have a better title by the next day.
At two o'clock in the morning, he awakened knowing that he had it: Think and Grow Rich. He called the publisher, who agreed immediately that this was the million-dollar title they had both been aiming for. Since its first publication in 1937, Hill�s masterwork has sold more than 60 million copies worldwide. We can only speculate how many copies Use Your Noodle and Get the Boodle might have sold!
This story illustrates four important points about the process of naming.
1) Very often it takes loads of brainstorming before landing on the name that fully fits the bill. Inexperienced namers frequently stop too soon, before the best ideas come into view. When you are working on the creation of a name, jot down every idea and every fragment of an idea. Keep going, in several distinct sessions if necessary, until you have at least 100 possibilities in your notes.
2) Bringing other people into the naming process is productive, because everyone's mind works in different directions. Hill would never have thought up Use Your Noodle and Get the Boodle on his own. Some people I know have gotten terrific name ideas from small children, janitors, colleagues and friends in a completely different line of work.
3) Horrible ideas may lead to great ones. Do you see the remarkable resemblance between the publisher's awful title and Hill's final, great one? Don�t censor yourself as you are brainstorming. Write down even the ideas that are clearly totally unsuitable. If you get stuck, look over all the ideas generated so far and let them suggest additional possibilities. Consider whether the names that make everyone wince might have a kernel of creativity in them that you can tweak.
4) You need to know how to recognize the name that fits exactly what you are looking for. Hill wanted something elegantly simple, suggestive and dignified. His winner combined four common, one-syllable words in a phrase that continues to resonate and sell today. When my company generates names for clients, we spend a lot of effort to learn their goals and preferences so we can draw up a list of criteria for the naming project. So should you, so you can recognize your winner. Without a list of criteria, you are in the position of waiting for a thunderbolt from heaven that may never come.
Use these guidelines to produce a boatload of possibilities and select the one that best gets the job done.
May you think up a one-in-a-million name � and see it make you a millionaire many times over!
About The Author: Marcia Yudkin is Head Stork of Named At Last, which brainstorms catchy tag lines, company names and product names according to the client�s criteria. Download a free copy of "19 Steps to the Perfect Company Name, Product Name or Tag Line" at http://www.namedatlast.com/19steps.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=846557
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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