Key Secrets About Making An Effective Sales Letter
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Mario Churchill
Mar 22, 2013, 4:40:03 PM3/22/13
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Please consider this free-reprint article written by:
Mario Churchill
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Article Title: Key Secrets About Making An Effective Sales Letter
Author: Mario Churchill
Word Count: 789
Article URL: http://www.isnare.com/?aid=141440&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=141440
Easy Publish Tool: http://www.isnare.com/html.php?aid=141440
*********************** ARTICLE START ***********************
An effective sales letter, simply put, is a sales letter that achieves its objective and contrary to popular opinion, making a sale is not always the only thing that businesses want to happen with a sales letter. A sales letter can also be used to simply spark interest in a certain target market or obtain a specific type of support. All in all, an effective sales letter gets the job done.
Key Secrets about Making an Effective Sales Letter
Here are a number of things you can do to make your existing or future sales letter effective.
Research, Research, Research
You�ve got the list of product features and benefits as well as the list of addresses to send your sales letters to. That�s all you need before getting on with writing a sales letter, right?
Wrong. You need to research as well. Don�t make any decision � especially if regarding the content for your sales letter � without any prior research. Research would let you know the best way to approach your target market, the best words to use and which would guarantee the desired response, and so forth. You may already be in possession of all the pertinent facts but don�t you think it�s better to have research confirm the information on your hands?
Pay Attention to Grammar, Coherence, and Cohesion
A writer is not necessarily the best person to write a sales letter, but a salesman would definitely have better chances of making an effective sales letter if he has above average writing skills.
An effective sales letter must be written with correct grammar. It�s harder for a customer to trust in the professionalism of any business if it hasn�t even taken the time to proofread its sales letter.
Check for coherent and cohesion as well. The meaning behind each sentence must be clearly and fully explained. Avoid sounding vague or ambiguous. Be brief and direct with what you want. Secondly, make sure that the transition one paragraph to another is done smoothly. Avoid erratically jumping from a soothing informative tone to an aggressive buy-it-or-else note.
One Sales Letter per Target Market
There are a number of businesses that cater to more than one target market if it�s the same for your business, it would benefit you more if you create one sales letter per target market to make it more effective.
Let�s say you own a theme park. If you�re going to make a sales letter, don�t you think that it would be more effective to address one kind to parents and another to children? They may belong to the same family, but parents and kids have different wants, needs, and concerns about visiting a theme park. Parents are more focused on finding fun at an affordable level and safety for their children. Kids, however, are more interested in three things: fun, fun, fun.
Of course, make sure that neither of your sales letters contradicts each other. Lies will get you nowhere. Always stick on the side of truth and compromises.
Put Yourself in Your Shoes
If you were in their place, what would you like and dislike in a sales letter? It�s highly probable that you�d go for something that�s relatively short but packed with interesting information about the company�s products and services. You�d want something that�s obviously done by a professional who clearly did his research.
What you�re sure to loathe is a sales letter that�s sloppily written and appears longer and more complicated than the tax manual. You wouldn�t appreciate it either if the writer seems too pushy and leaves you little room to think about the decisions he�s proposing.
The Right Formatting
This is a practical tip, and though it has nothing to do with content or the products and services you�re offering, it greatly affects the effectiveness of a sales letter. Firstly, keep things simple with your header: your business name and brief contact details would do. No need for the logo.
Secondly, make sure that your font type, size, and color make it easy for the recipient to read your sales letter. Observe rules for proper margin and alignment. Avoid emphasis by capitalizing words because this is perceived as rude by some people.
Those are the things that make a sales letter effective, and those are what you should do and follow if you want your sales letter to get the job done for your business.
About The Author: Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information checkout http://www.websiteconversionexpert.com and http://www.killercopywritingblog.com.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=141440
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Mario Churchill
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=141440
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=141440
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Key Secrets About Making An Effective Sales Letter
Author: Mario Churchill
Word Count: 789
Article URL: http://www.isnare.com/?aid=141440&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=141440
Easy Publish Tool: http://www.isnare.com/html.php?aid=141440
*********************** ARTICLE START ***********************
An effective sales letter, simply put, is a sales letter that achieves its objective and contrary to popular opinion, making a sale is not always the only thing that businesses want to happen with a sales letter. A sales letter can also be used to simply spark interest in a certain target market or obtain a specific type of support. All in all, an effective sales letter gets the job done.
Key Secrets about Making an Effective Sales Letter
Here are a number of things you can do to make your existing or future sales letter effective.
Research, Research, Research
You�ve got the list of product features and benefits as well as the list of addresses to send your sales letters to. That�s all you need before getting on with writing a sales letter, right?
Wrong. You need to research as well. Don�t make any decision � especially if regarding the content for your sales letter � without any prior research. Research would let you know the best way to approach your target market, the best words to use and which would guarantee the desired response, and so forth. You may already be in possession of all the pertinent facts but don�t you think it�s better to have research confirm the information on your hands?
Pay Attention to Grammar, Coherence, and Cohesion
A writer is not necessarily the best person to write a sales letter, but a salesman would definitely have better chances of making an effective sales letter if he has above average writing skills.
An effective sales letter must be written with correct grammar. It�s harder for a customer to trust in the professionalism of any business if it hasn�t even taken the time to proofread its sales letter.
Check for coherent and cohesion as well. The meaning behind each sentence must be clearly and fully explained. Avoid sounding vague or ambiguous. Be brief and direct with what you want. Secondly, make sure that the transition one paragraph to another is done smoothly. Avoid erratically jumping from a soothing informative tone to an aggressive buy-it-or-else note.
One Sales Letter per Target Market
There are a number of businesses that cater to more than one target market if it�s the same for your business, it would benefit you more if you create one sales letter per target market to make it more effective.
Let�s say you own a theme park. If you�re going to make a sales letter, don�t you think that it would be more effective to address one kind to parents and another to children? They may belong to the same family, but parents and kids have different wants, needs, and concerns about visiting a theme park. Parents are more focused on finding fun at an affordable level and safety for their children. Kids, however, are more interested in three things: fun, fun, fun.
Of course, make sure that neither of your sales letters contradicts each other. Lies will get you nowhere. Always stick on the side of truth and compromises.
Put Yourself in Your Shoes
If you were in their place, what would you like and dislike in a sales letter? It�s highly probable that you�d go for something that�s relatively short but packed with interesting information about the company�s products and services. You�d want something that�s obviously done by a professional who clearly did his research.
What you�re sure to loathe is a sales letter that�s sloppily written and appears longer and more complicated than the tax manual. You wouldn�t appreciate it either if the writer seems too pushy and leaves you little room to think about the decisions he�s proposing.
The Right Formatting
This is a practical tip, and though it has nothing to do with content or the products and services you�re offering, it greatly affects the effectiveness of a sales letter. Firstly, keep things simple with your header: your business name and brief contact details would do. No need for the logo.
Secondly, make sure that your font type, size, and color make it easy for the recipient to read your sales letter. Observe rules for proper margin and alignment. Avoid emphasis by capitalizing words because this is perceived as rude by some people.
Those are the things that make a sales letter effective, and those are what you should do and follow if you want your sales letter to get the job done for your business.
About The Author: Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information checkout http://www.websiteconversionexpert.com and http://www.killercopywritingblog.com.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=141440
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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