Marketing For Introverts: Must We Impersonate Extroverts?
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Marcia Yudkin
Apr 23, 2013, 11:10:03 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Marketing For Introverts: Must We Impersonate Extroverts?
Author: Marcia Yudkin
Word Count: 529
Article URL: http://www.isnare.com/?aid=920758&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=920758
Easy Publish Tool: http://www.isnare.com/html.php?aid=920758
*********************** ARTICLE START ***********************
In a survey I conducted of more than 300 self-described introverts, over three-quarters of respondents said they could impersonate an extrovert somewhat well or very well when important business was at stake.
This means being able to make small talk, to interact in a sparkly, attractive way, to remain "on" in the presence of others for hours and hours, and more.
On the one hand, being able to perform in ways that go against one's natural tendencies is a kind of flexibility that can come in handy to achieve significant business objectives.
On the other hand, with a radical shift in emphasis, such shape-shifting may be necessary very rarely.
I say "radical," because what I'm talking about goes beyond withdrawing from situations that feel uncomfortable or threatening to an introvert. Rather, by finding a different starting point for marketing than what everyone else does or recommends and by getting grounded in what you do best, a whole different approach unfolds.
Introverts can thrive in business by developing a reputation that pulls in people and quietly persuades them to buy, rather than by aggressively seeking out prospects and convincing them to agree to your deal. Imagine a slow-cooked meal deliciously yet invisibly layered with flavors and spices that once discovered, makes people want to bring their friends to savor it as well. Gradually this kind of meal can rival the popularity of other eating options that have more obvious appeal.
Instead of approaching marketing with a checklist of someone else's to-do's, you can start from what you enjoy, what you do well and what others unquestionably appreciate about you. In my survey, the top two introvert strengths mentioned were creativity and resourcefulness. Also highlighted were good listening skills, trustworthiness, attention to detail, empathy, balance and curiosity.
Whatever your own strengths, people are out there looking for or hoping to find them in those they do business with. Introvert marketing succeeds best when you don't pretend to be who you are not, when you spotlight what you take great pleasure in offering and when you relax knowing that the right people show up in appreciation of your value.
This takes faith and commitment, because if you do these things half-heartedly or while still clinging to society's "oughts," you may not come across as the shining star you can be.
People are more likely to appreciate you when you appreciate yourself. Are you ready to let go of the pretense and reach success on your own terms?
If so, try going one step further and developing branding that capitalizes on your reserved personality. Use humor or straight talk to describe what clients experience when working with you. For example, "A woman of few words, she gets all the numbers right for you, every time." Or, "Clients liken him to Calvin Coolidge, who was stingy with chitchat but generous with results." Or, "A careful and intuitive listener, she teaches clients how to hear and heed their inner wisdom and become happier than they've ever been."
Remember, clients want results! And introverts deliver.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Listen to her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=920758
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=920758
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=920758
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Marketing For Introverts: Must We Impersonate Extroverts?
Author: Marcia Yudkin
Word Count: 529
Article URL: http://www.isnare.com/?aid=920758&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=920758
Easy Publish Tool: http://www.isnare.com/html.php?aid=920758
*********************** ARTICLE START ***********************
In a survey I conducted of more than 300 self-described introverts, over three-quarters of respondents said they could impersonate an extrovert somewhat well or very well when important business was at stake.
This means being able to make small talk, to interact in a sparkly, attractive way, to remain "on" in the presence of others for hours and hours, and more.
On the one hand, being able to perform in ways that go against one's natural tendencies is a kind of flexibility that can come in handy to achieve significant business objectives.
On the other hand, with a radical shift in emphasis, such shape-shifting may be necessary very rarely.
I say "radical," because what I'm talking about goes beyond withdrawing from situations that feel uncomfortable or threatening to an introvert. Rather, by finding a different starting point for marketing than what everyone else does or recommends and by getting grounded in what you do best, a whole different approach unfolds.
Introverts can thrive in business by developing a reputation that pulls in people and quietly persuades them to buy, rather than by aggressively seeking out prospects and convincing them to agree to your deal. Imagine a slow-cooked meal deliciously yet invisibly layered with flavors and spices that once discovered, makes people want to bring their friends to savor it as well. Gradually this kind of meal can rival the popularity of other eating options that have more obvious appeal.
Instead of approaching marketing with a checklist of someone else's to-do's, you can start from what you enjoy, what you do well and what others unquestionably appreciate about you. In my survey, the top two introvert strengths mentioned were creativity and resourcefulness. Also highlighted were good listening skills, trustworthiness, attention to detail, empathy, balance and curiosity.
Whatever your own strengths, people are out there looking for or hoping to find them in those they do business with. Introvert marketing succeeds best when you don't pretend to be who you are not, when you spotlight what you take great pleasure in offering and when you relax knowing that the right people show up in appreciation of your value.
This takes faith and commitment, because if you do these things half-heartedly or while still clinging to society's "oughts," you may not come across as the shining star you can be.
People are more likely to appreciate you when you appreciate yourself. Are you ready to let go of the pretense and reach success on your own terms?
If so, try going one step further and developing branding that capitalizes on your reserved personality. Use humor or straight talk to describe what clients experience when working with you. For example, "A woman of few words, she gets all the numbers right for you, every time." Or, "Clients liken him to Calvin Coolidge, who was stingy with chitchat but generous with results." Or, "A careful and intuitive listener, she teaches clients how to hear and heed their inner wisdom and become happier than they've ever been."
Remember, clients want results! And introverts deliver.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Listen to her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=920758
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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