Teleseminar Marketing Funnel #3: Free Multi-Expert Telesummit With Upsell to Premium Versions
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Marcia Yudkin
Apr 23, 2013, 7:50:03 PM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Teleseminar Marketing Funnel #3: Free Multi-Expert Telesummit With Upsell to Premium Versions
Author: Marcia Yudkin
Word Count: 529
Article URL: http://www.isnare.com/?aid=1753665&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1753665
Easy Publish Tool: http://www.isnare.com/html.php?aid=1753665
*********************** ARTICLE START ***********************
Here is a way to use teleseminars to make money even if you have no list of your own, no reputation and no following. You put in the effort to organize a free multi-day telesummit on a catchy topic of interest to a definable group, such as women over 50, pet-shop owners or aspiring marathon runners. The telesummit consists of multiple one-hour telephone conference-call sessions. In each of those, you interview an expert on a topic related to the overall telesummit theme. Although the basic telesummit has no entry fee, you offer an option that costs enough money to provide a healthy profit for you.
Experts readily agree to participate in such telesummits because they understand that the publicity gets them known to people who hadn�t yet heard of them. The experts also earn commissions on sales from those people who signed up from their list, and they have an opportunity to invite other participants to sign up for their marketing list. You ask the experts to promote the telesummit to their lists, which they generally do in order to receive the commissions and new opt-ins.
Here�s how to plan and run this kind of profitable telesummit.
Step 1: Define the theme for your free multi-day telesummit. Invite 5-20 big-name experts to participate. Each session is a one-hour interview of one big-name expert by you. Create a web page or site containing descriptions of the experts and their sessions, the dates and how to sign up. Also create emails for the experts to send out about the telesummit to their lists.
Step 2: When participants sign up for the telesummit at your web page, give them two options: Sign up for free, which gains them access to all the live sessions, or sign up for $197 (or some other price), which gets them access to all the live sessions plus recordings and transcripts for each session. Sometimes there is a third, more expensive option, which provides additional privileges and goodies related to the telesummit topic.
Step 3: During each live session, you briefly remind participants that they can sign up for the premium option and receive all the recordings and transcripts. In addition, each expert has a giveaway offer that they describe at the end of their interview, which interested listeners receive after signing up for that expert�s list. After the last live session, email again all of those who signed up for the series, describing the highlights of the sessions and inviting them to invest in the recordings and transcripts for their permanent library. A good rule of thumb is that at least 10 percent of participants normally go for the paid upsell.
Should this telesummit consist of a free webinar series instead of free teleseminars? Normally, no. The logistical complications for both you and the presenters increase greatly with webinars, as compared with teleseminars. Remember that people can call into a teleseminar and listen while they are driving, exercising or preparing dinner, but that�s not true for webinars. On the other hand, if your telesummit topic requires visuals, you may be better off with the webinar format.
About The Author: Veteran teleseminar presenter Marcia Yudkin provides hundreds more tips and how-to�s in her "Teleteach for Profit" course (http://www.yudkin.com/teleteach.htm). Learn how to plan, promote and deliver profitable teleseminars, whether you�re an entrepreneur, business owner, nonprofit or health professional.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1753665
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1753665
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1753665
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Teleseminar Marketing Funnel #3: Free Multi-Expert Telesummit With Upsell to Premium Versions
Author: Marcia Yudkin
Word Count: 529
Article URL: http://www.isnare.com/?aid=1753665&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1753665
Easy Publish Tool: http://www.isnare.com/html.php?aid=1753665
*********************** ARTICLE START ***********************
Here is a way to use teleseminars to make money even if you have no list of your own, no reputation and no following. You put in the effort to organize a free multi-day telesummit on a catchy topic of interest to a definable group, such as women over 50, pet-shop owners or aspiring marathon runners. The telesummit consists of multiple one-hour telephone conference-call sessions. In each of those, you interview an expert on a topic related to the overall telesummit theme. Although the basic telesummit has no entry fee, you offer an option that costs enough money to provide a healthy profit for you.
Experts readily agree to participate in such telesummits because they understand that the publicity gets them known to people who hadn�t yet heard of them. The experts also earn commissions on sales from those people who signed up from their list, and they have an opportunity to invite other participants to sign up for their marketing list. You ask the experts to promote the telesummit to their lists, which they generally do in order to receive the commissions and new opt-ins.
Here�s how to plan and run this kind of profitable telesummit.
Step 1: Define the theme for your free multi-day telesummit. Invite 5-20 big-name experts to participate. Each session is a one-hour interview of one big-name expert by you. Create a web page or site containing descriptions of the experts and their sessions, the dates and how to sign up. Also create emails for the experts to send out about the telesummit to their lists.
Step 2: When participants sign up for the telesummit at your web page, give them two options: Sign up for free, which gains them access to all the live sessions, or sign up for $197 (or some other price), which gets them access to all the live sessions plus recordings and transcripts for each session. Sometimes there is a third, more expensive option, which provides additional privileges and goodies related to the telesummit topic.
Step 3: During each live session, you briefly remind participants that they can sign up for the premium option and receive all the recordings and transcripts. In addition, each expert has a giveaway offer that they describe at the end of their interview, which interested listeners receive after signing up for that expert�s list. After the last live session, email again all of those who signed up for the series, describing the highlights of the sessions and inviting them to invest in the recordings and transcripts for their permanent library. A good rule of thumb is that at least 10 percent of participants normally go for the paid upsell.
Should this telesummit consist of a free webinar series instead of free teleseminars? Normally, no. The logistical complications for both you and the presenters increase greatly with webinars, as compared with teleseminars. Remember that people can call into a teleseminar and listen while they are driving, exercising or preparing dinner, but that�s not true for webinars. On the other hand, if your telesummit topic requires visuals, you may be better off with the webinar format.
About The Author: Veteran teleseminar presenter Marcia Yudkin provides hundreds more tips and how-to�s in her "Teleteach for Profit" course (http://www.yudkin.com/teleteach.htm). Learn how to plan, promote and deliver profitable teleseminars, whether you�re an entrepreneur, business owner, nonprofit or health professional.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1753665
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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