Property and Estate Agency Franchises

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Naz Daud

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Mar 24, 2013, 9:00:08 PM3/24/13
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Article Title: Property and Estate Agency Franchises
Author: Naz Daud
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The news in the past few years has been pretty bleak when it comes to property sales, but indicators have recently shown that the property market is beginning to recover. In the UK we are very focused on property ownership and despite the fact that it is harder than ever to get onto the ladder, running your own estate agency franchise is still seen as a solid and sensible business move.

Sales or Lettings?

Many estate agents deal with both sales and lettings of residential properties, but depending on the geographic area where the franchise business is to be set up, one sort of estate agency may be more appropriate than the other. For example, in the city centre of a University town with a high proportion of students, a lettings business would be an ideal business opportunity. In the suburbs, where people tend not to move often, residential sales would probably be more profitable. There is of course nothing to stop a franchisee offering both services, and many combine the two sides of the market into one successful business.

Requirements

There are no specific requirements in terms of qualifications to set up an estate agency business, so many of the skills which are required comes down to personality traits instead. Estate agents are dealing with the general public, solicitors and banks every day, so need to be comfortable with talking to people and being friendly at all times. Organizational skills to juggle several different clients at once are also very important, as is being prepared to work long hours and show clients round properties in the evenings and at weekends. Selling skills also come into play when trying to convince vendors to sign up with your company rather than competing estate agency firms.

Earnings

Estate agencies typically work on a percentage basis, with the exact percentage being charged dependent on several factors. The commission is only paid when the sale is completed, so in order to earn their fees the estate agents have to keep the chain of sellers and buyers from breaking and make sure that the sale goes through smoothly. With lettings, the estate agency franchise keeps a percentage of the rent charged each month by the owner, but in return for their fee the lettings agent has to manage repairs to the properties, inspections and also deal with advertising for new tenants when it becomes vacant.

Benefits

In a property boom, estate agents don�t have to work particularly hard to sell properties and can make a good living out of their commission. In a sluggish property market, a franchise owner has to work harder for their commission and this uncertainty over monthly earnings may put some people off the sector completely. Being in the property game has the additional benefit of getting to know lots of different people and gives the franchisee the ability to really get to grips with the marketplace. No two days are the same and it�s the ideal career choice for people who flourish under pressure and enjoy the thrill of getting a sale.


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