Top 5 Tips For Creating Killer Email Marketing Campaigns
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Peter Geisheker
May 8, 2013, 2:55:04 AM5/8/13
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Please consider this free-reprint article written by:
Peter Geisheker
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Article Title: Top 5 Tips For Creating Killer Email Marketing Campaigns
Author: Peter Geisheker
Word Count: 547
Article URL: http://www.isnare.com/?aid=1122484&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1122484
Easy Publish Tool: http://www.isnare.com/html.php?aid=1122484
*********************** ARTICLE START ***********************
With all the emphasis on social media sites and keeping up with the latest developments in Internet marketing, you might make the mistake of forgetting the fundamentals like email marketing campaigns. If so, you'd be making a big mistake because marketing to potential customers through email is still one of the most powerful strategies you can follow to grow your online business.
Here are our top 5 tips for creating email marketing campaigns:
1. Don't overdo the sales messages. Many people make the mistake of bombarding their potential customers with sales messages each and every day. After all, this form of marketing is a powerful way to bring in additional revenue to your business, so why not take advantage of it and try to make as many sales as possible while the kettle is hot so to speak? Well, the problem is that people will simply be turned off and unsubscribe from your list forever. Learn how to market your products with so-called "soft sell" messages at the bottom of your emails. You can also include additional sales messages periodically, of course. Just remember not to overdo it.
2. Remember to provide valuable content in your emails. With so much competition online, you need to make sure that your business stands out through your email campaigns. Providing helpful information will make your business more credible, and your subscribers will be more likely to buy from you instead of going to another website that has nothing but sales letters. Provide helpful information and you can even end up getting word-of-mouth traffic (which means additional subscribers and revenue).
3. Try to develop a complete backend sales model. Instead of focusing on a single product, you can develop an entire sales funnel which you can gradually offer to your subscribers. Again, you have to learn the subtle art of email marketing, but if you do everything right your subscribers will actually be interested in the products you have to offer. You can develop multiple products for sale at different price points, along with offering membership sites or other continuity programs and affiliate products.
4. Invite other authors to write for your campaigns. If you're having trouble keeping up with regular emails, why not invite experts in your industry to write a nice article for your email lists in exchange for a little exposure? If you're worried about having people visit other websites, you shouldn't be. Once again, having guest writers will add credibility to your overall marketing campaign, and you don't have to worry about giving a little exposure to someone else's website. Better yet, ask the writer if he has an affiliate program and include affiliate links in the article.
5. Respond to your subscribers. This one might surprise you, and you may be a little resistant at first. However, I can tell you from first-hand experience that subscribers are extremely pleased when they can reply to your email messages and get a quick response from you within a couple of days. This may not be standard practice in the email marketing world, but it can make a huge difference for building loyal customers. You can even build a frequently asked questions database over time to reduce your workload when answering customer emails.
About The Author: Peter Geisheker is the CEO of the Geisheker Group advertising agency. If you need help creating an amazing advertising campaign, visit us today at http://www.geisheker.com or call 920-471-1638.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1122484
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Peter Geisheker
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1122484
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1122484
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Top 5 Tips For Creating Killer Email Marketing Campaigns
Author: Peter Geisheker
Word Count: 547
Article URL: http://www.isnare.com/?aid=1122484&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1122484
Easy Publish Tool: http://www.isnare.com/html.php?aid=1122484
*********************** ARTICLE START ***********************
With all the emphasis on social media sites and keeping up with the latest developments in Internet marketing, you might make the mistake of forgetting the fundamentals like email marketing campaigns. If so, you'd be making a big mistake because marketing to potential customers through email is still one of the most powerful strategies you can follow to grow your online business.
Here are our top 5 tips for creating email marketing campaigns:
1. Don't overdo the sales messages. Many people make the mistake of bombarding their potential customers with sales messages each and every day. After all, this form of marketing is a powerful way to bring in additional revenue to your business, so why not take advantage of it and try to make as many sales as possible while the kettle is hot so to speak? Well, the problem is that people will simply be turned off and unsubscribe from your list forever. Learn how to market your products with so-called "soft sell" messages at the bottom of your emails. You can also include additional sales messages periodically, of course. Just remember not to overdo it.
2. Remember to provide valuable content in your emails. With so much competition online, you need to make sure that your business stands out through your email campaigns. Providing helpful information will make your business more credible, and your subscribers will be more likely to buy from you instead of going to another website that has nothing but sales letters. Provide helpful information and you can even end up getting word-of-mouth traffic (which means additional subscribers and revenue).
3. Try to develop a complete backend sales model. Instead of focusing on a single product, you can develop an entire sales funnel which you can gradually offer to your subscribers. Again, you have to learn the subtle art of email marketing, but if you do everything right your subscribers will actually be interested in the products you have to offer. You can develop multiple products for sale at different price points, along with offering membership sites or other continuity programs and affiliate products.
4. Invite other authors to write for your campaigns. If you're having trouble keeping up with regular emails, why not invite experts in your industry to write a nice article for your email lists in exchange for a little exposure? If you're worried about having people visit other websites, you shouldn't be. Once again, having guest writers will add credibility to your overall marketing campaign, and you don't have to worry about giving a little exposure to someone else's website. Better yet, ask the writer if he has an affiliate program and include affiliate links in the article.
5. Respond to your subscribers. This one might surprise you, and you may be a little resistant at first. However, I can tell you from first-hand experience that subscribers are extremely pleased when they can reply to your email messages and get a quick response from you within a couple of days. This may not be standard practice in the email marketing world, but it can make a huge difference for building loyal customers. You can even build a frequently asked questions database over time to reduce your workload when answering customer emails.
About The Author: Peter Geisheker is the CEO of the Geisheker Group advertising agency. If you need help creating an amazing advertising campaign, visit us today at http://www.geisheker.com or call 920-471-1638.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1122484
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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