Do Publicity Stunts Pay Off?
0 views
Skip to first unread message
Paul Hartunian
Sep 12, 2013, 5:40:05 PM9/12/13
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Paul Hartunian
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1858728
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1858728
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Do Publicity Stunts Pay Off?
Author: Paul Hartunian
Word Count: 751
Article URL: http://www.isnare.com/?aid=1858728&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1858728
Easy Publish Tool: http://www.isnare.com/html.php?aid=1858728
*********************** ARTICLE START ***********************
Well, you�ve probably read or heard the latest controversial stories on the news. First there�s the $14,000 dessert being sold in Sri Lanka. Then there�s the �study� that women don�t talk more than men. The �study� claims that both men and women say the same number of words each day. Finally, there�s the dating service that posted billboards saying: �Life is short, have an affair.�
Each one of these got millions of dollars worth of publicity. So, if you look at each of these simply as publicity stunts, they were all extremely successful.
You may have your personal feelings about each of these stories (so do I) but that�s not what we�re talking about. We�re talking about the use of controversy as a tool to get tremendous amounts of publicity.
Let�s take a look at each of these. Do you really think the restaurant in Sri Lanka cares if they sell even one of the $14,000 desserts? Of course not. They wanted the publicity. They want to be able to say that they hold the world�s record for the highest priced dessert on earth. If they do sell any of the desserts, that�s icing on the cake � pun intended.
How about that �study� about men and women speaking the same number of words each day, refuting the commonly held belief that women talk more than men. I�ve got a serious problem with that. Based on what I know about this �study�, it was no study at all. It was actually the opinion of the person writing the press release. Sorry, I can�t buy this one.
If you are going to create controversy based on a study or other information you are quoting, you�d darn well better be sure the information is accurate. Picking information out of the air is unethical and quite possibly illegal. I�m not having anything to do with that nonsense.
If, for example, you want to make a prediction about the future of homes sales over the next year, that�s just fine. That�s your prediction, your opinion. But simply making up information without any basis of fact � leave me out. And now the last one � the one about the dating service encouraging people to have affairs.
That�s a very controversial stand. The interviews I saw this guy do were not soft, sweet and friendly. But the guy who owns the dating service stood his ground. Did he really believe what he was saying? I have no idea. If he did, he scored a huge touchdown for his dating service. If he simply made the comment to stir up the media, once again I�m out. I want nothing to do with that nonsense.
There are so many opportunities for you to get publicity. I don�t care what your product, service, business, cause or issue is, you have incredible publicity possibilities.
If you have a very controversial stand on an issue, get out there and let the media know. Be prepared for a whole range of response from the media. But if you truly believe what you�re saying, you should have no problems.
Several years ago when I was doing interviews to promote my book on dating and relationships, I sent out a press release with the headline: �Dating Expert Tells Women to Wise Up and Stop Whining�! The media went insane � especially the feminist media.
But I truly believed what I said in the release. In essence, my point was that women often complain about their miserable dating life, but they do very little to correct the problems. They typically wait for something to happen. They wait for men to call them. They wait for men to approach them. They wait for a long, long time, since little happens unless they take action.
When I did the interviews, I sounded clear, calm and well- reasoned. So, by the end of the interview every one of the reporters agreed with me and I wound up selling a ton of books.
Every single day of the year, you have publicity opportunities parade right in front of you. You can sit there and watch them pass on by. Or, you can learn the right way to get publicity and enjoy the life you�ve be hoping for.
About The Author: The best source for reliable information on how to get publicity for your business (regardless of what type of business you have) is Paul Hartunian�s website � http://www.hartunian.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1858728
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Paul Hartunian
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1858728
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1858728
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Do Publicity Stunts Pay Off?
Author: Paul Hartunian
Word Count: 751
Article URL: http://www.isnare.com/?aid=1858728&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1858728
Easy Publish Tool: http://www.isnare.com/html.php?aid=1858728
*********************** ARTICLE START ***********************
Well, you�ve probably read or heard the latest controversial stories on the news. First there�s the $14,000 dessert being sold in Sri Lanka. Then there�s the �study� that women don�t talk more than men. The �study� claims that both men and women say the same number of words each day. Finally, there�s the dating service that posted billboards saying: �Life is short, have an affair.�
Each one of these got millions of dollars worth of publicity. So, if you look at each of these simply as publicity stunts, they were all extremely successful.
You may have your personal feelings about each of these stories (so do I) but that�s not what we�re talking about. We�re talking about the use of controversy as a tool to get tremendous amounts of publicity.
Let�s take a look at each of these. Do you really think the restaurant in Sri Lanka cares if they sell even one of the $14,000 desserts? Of course not. They wanted the publicity. They want to be able to say that they hold the world�s record for the highest priced dessert on earth. If they do sell any of the desserts, that�s icing on the cake � pun intended.
How about that �study� about men and women speaking the same number of words each day, refuting the commonly held belief that women talk more than men. I�ve got a serious problem with that. Based on what I know about this �study�, it was no study at all. It was actually the opinion of the person writing the press release. Sorry, I can�t buy this one.
If you are going to create controversy based on a study or other information you are quoting, you�d darn well better be sure the information is accurate. Picking information out of the air is unethical and quite possibly illegal. I�m not having anything to do with that nonsense.
If, for example, you want to make a prediction about the future of homes sales over the next year, that�s just fine. That�s your prediction, your opinion. But simply making up information without any basis of fact � leave me out. And now the last one � the one about the dating service encouraging people to have affairs.
That�s a very controversial stand. The interviews I saw this guy do were not soft, sweet and friendly. But the guy who owns the dating service stood his ground. Did he really believe what he was saying? I have no idea. If he did, he scored a huge touchdown for his dating service. If he simply made the comment to stir up the media, once again I�m out. I want nothing to do with that nonsense.
There are so many opportunities for you to get publicity. I don�t care what your product, service, business, cause or issue is, you have incredible publicity possibilities.
If you have a very controversial stand on an issue, get out there and let the media know. Be prepared for a whole range of response from the media. But if you truly believe what you�re saying, you should have no problems.
Several years ago when I was doing interviews to promote my book on dating and relationships, I sent out a press release with the headline: �Dating Expert Tells Women to Wise Up and Stop Whining�! The media went insane � especially the feminist media.
But I truly believed what I said in the release. In essence, my point was that women often complain about their miserable dating life, but they do very little to correct the problems. They typically wait for something to happen. They wait for men to call them. They wait for men to approach them. They wait for a long, long time, since little happens unless they take action.
When I did the interviews, I sounded clear, calm and well- reasoned. So, by the end of the interview every one of the reporters agreed with me and I wound up selling a ton of books.
Every single day of the year, you have publicity opportunities parade right in front of you. You can sit there and watch them pass on by. Or, you can learn the right way to get publicity and enjoy the life you�ve be hoping for.
About The Author: The best source for reliable information on how to get publicity for your business (regardless of what type of business you have) is Paul Hartunian�s website � http://www.hartunian.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1858728
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages