Don�t Make This Big Blogging Mistake
0 views
Skip to first unread message
Vahid Lancaster
Sep 16, 2013, 3:00:10 PM9/16/13
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Vahid Lancaster
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1859688
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1859688
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Don�t Make This Big Blogging Mistake
Author: Vahid Lancaster
Word Count: 795
Article URL: http://www.isnare.com/?aid=1859688&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1859688
Easy Publish Tool: http://www.isnare.com/html.php?aid=1859688
*********************** ARTICLE START ***********************
I�ve got a question for you. What�s the number one mistake that most bloggers make when it comes to ensuring that their readers stay up to date with the latest posts from their blog? Its a mistake that most bloggers make that�s so simple to fix � yet most bloggers don�t realize this error. Give up? Well let me not keep you in suspense any longer.
The number one mistake that most bloggers make is that they do not publish their blog posts via email, as a supplement to their RSS feeds. As you can see, its something that�s so simple that its very easy to overlook.
RSS has become very popular over the years, however RSS feed readership only applies to less than 20% of the overall online population. A recent survey I read stated that less than 15% of blog readers use RSS feeds on a regular basis.
So what does this mean to you as a blogger (or potential blogger)? It means that if you a not supplementing your RSS feeds with a corresponding email subscription for those feeds, then you are potentially missing out on about 80% of your regular readership.
The Problem With Blogs.
There are millions of blogs already, but really few people have the time to watch more than a few daily. But if they come back just once a week, they can be quickly overwhelmed with the amount of new content.
That�s why it�s crucial for you to provide a �best of�, a helping hand to guide your readers to the �must-read� content that you publish. You can deliver this content either as a standalone �blog-zine� or as part of your regular e-mail newsletter.
How You can Fix Your Blog�s �Problem�.
Deliver your blog posts as they are written via RSS, but then also publish a regular (weekly or monthly) e-mail e-zine with your �top blog posts� for those that are still not into RSS.
Don�t just do one channel, do both.
E-mail is still the number one end-user content delivery channel � whether we like it or not. Using e-mail (as a supplement to RSS) to deliver your content simply covers all of your readership bases.
An Example: Chris Pirillo.
Chris Pirillo is the publisher of one of the most popular technology sites sites on the net � the Lockergnome � and he was actually one of the first tech gurus to proclaim e-mail as being dead.
But still, while he prefers for his subscribers to use RSS instead of e-mail, that isn�t stopping him from using or promoting either RSS or e-mail.
Comparing Blogs With E-Zines, Email and RSS.
If you are still thinking that blogs are actually �beyond e-mail�, then just consider the following.
RSS and e-mail are content delivery channels; the tools that enable you to deliver your content to end-users. Blogs and e-zines on the other hand are two different internet media content formats, differing in how or what content is provided and presented through them.
RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS.
Blogs are �personal� conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types.
E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure.
Providing all of this content for an e-zine demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix.
But that�s not to say that blogs are in any way inferior to e-zines, they�re just different. Today�s businesses need both, and they need to deliver both via RSS and e-mail.
Conclusion.
Your personal preferences towards content delivery channels and internet content media formats have no place in how you distribute your information. What matters is what your audience wants and how they want it. Therefore its your responsibility to ensure that your readers can view your content from multiple channels. Doing this will always ensure that you have a consistent flow of traffic to your blog.
About The Author: Vahid Lancaster is a professional Internet Entrepreneur and has written multiple books in the fields of internet marketing, SEO and blogging. You can get tips and advice about all of these topics and more from http://www.VahidLancaster.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1859688
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Vahid Lancaster
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1859688
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1859688
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Don�t Make This Big Blogging Mistake
Author: Vahid Lancaster
Word Count: 795
Article URL: http://www.isnare.com/?aid=1859688&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1859688
Easy Publish Tool: http://www.isnare.com/html.php?aid=1859688
*********************** ARTICLE START ***********************
I�ve got a question for you. What�s the number one mistake that most bloggers make when it comes to ensuring that their readers stay up to date with the latest posts from their blog? Its a mistake that most bloggers make that�s so simple to fix � yet most bloggers don�t realize this error. Give up? Well let me not keep you in suspense any longer.
The number one mistake that most bloggers make is that they do not publish their blog posts via email, as a supplement to their RSS feeds. As you can see, its something that�s so simple that its very easy to overlook.
RSS has become very popular over the years, however RSS feed readership only applies to less than 20% of the overall online population. A recent survey I read stated that less than 15% of blog readers use RSS feeds on a regular basis.
So what does this mean to you as a blogger (or potential blogger)? It means that if you a not supplementing your RSS feeds with a corresponding email subscription for those feeds, then you are potentially missing out on about 80% of your regular readership.
The Problem With Blogs.
There are millions of blogs already, but really few people have the time to watch more than a few daily. But if they come back just once a week, they can be quickly overwhelmed with the amount of new content.
That�s why it�s crucial for you to provide a �best of�, a helping hand to guide your readers to the �must-read� content that you publish. You can deliver this content either as a standalone �blog-zine� or as part of your regular e-mail newsletter.
How You can Fix Your Blog�s �Problem�.
Deliver your blog posts as they are written via RSS, but then also publish a regular (weekly or monthly) e-mail e-zine with your �top blog posts� for those that are still not into RSS.
Don�t just do one channel, do both.
E-mail is still the number one end-user content delivery channel � whether we like it or not. Using e-mail (as a supplement to RSS) to deliver your content simply covers all of your readership bases.
An Example: Chris Pirillo.
Chris Pirillo is the publisher of one of the most popular technology sites sites on the net � the Lockergnome � and he was actually one of the first tech gurus to proclaim e-mail as being dead.
But still, while he prefers for his subscribers to use RSS instead of e-mail, that isn�t stopping him from using or promoting either RSS or e-mail.
Comparing Blogs With E-Zines, Email and RSS.
If you are still thinking that blogs are actually �beyond e-mail�, then just consider the following.
RSS and e-mail are content delivery channels; the tools that enable you to deliver your content to end-users. Blogs and e-zines on the other hand are two different internet media content formats, differing in how or what content is provided and presented through them.
RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS.
Blogs are �personal� conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types.
E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure.
Providing all of this content for an e-zine demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix.
But that�s not to say that blogs are in any way inferior to e-zines, they�re just different. Today�s businesses need both, and they need to deliver both via RSS and e-mail.
Conclusion.
Your personal preferences towards content delivery channels and internet content media formats have no place in how you distribute your information. What matters is what your audience wants and how they want it. Therefore its your responsibility to ensure that your readers can view your content from multiple channels. Doing this will always ensure that you have a consistent flow of traffic to your blog.
About The Author: Vahid Lancaster is a professional Internet Entrepreneur and has written multiple books in the fields of internet marketing, SEO and blogging. You can get tips and advice about all of these topics and more from http://www.VahidLancaster.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1859688
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages