Teleseminar Pricing: Two Highly Recommended Teleseminar Pricing Models
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Marcia Yudkin
Apr 23, 2013, 2:51:02 AM4/23/13
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Article Title: Teleseminar Pricing: Two Highly Recommended Teleseminar Pricing Models
Author: Marcia Yudkin
Word Count: 542
Article URL: http://www.isnare.com/?aid=622865&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=622865
Easy Publish Tool: http://www.isnare.com/html.php?aid=622865
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"Should I charge more for those who attend my live seminar than those who buy the recording?"
The answer depends on your primary purpose for presenting teleseminars. Here are two pricing models I strongly recommend, each for a different situation.
Pricing Model #1 works well when you are publicizing your seminar beyond your own list, where you hope to entice new people to opt-in so you can sell them on a certain product, service or paid event.
Offer the live teleseminar at no charge, with a nominal charge (such as $20) for the MP3 or CD recording. This encourages those who can to attend the live session, while it also gives you access to those who cannot attend. You need the live attendees so you have informational exchanges during the seminar, avoiding the monotony of a lecture.
People exposed to your knowledge and personality for an entire hour, either on the phone or on their audio player, then feel they know you and become receptive to a related follow-up offer.
I have used this model successfully numerous times as a lead generator for my copywriting mentoring program. The $20 charge for the recording usually brought in a few hundred dollars, and it may have also increased the perceived value of the live session for those who called in at no charge.
Colleagues of mine successfully use this model for a teleconference with numerous sessions or a longish series of related sessions. Attendance at the live calls costs nothing, but you can buy recordings of all the sessions for a fee like $97. As with the single-session arrangement, the free option generates good will among attendees while the paid option generates income that makes the effort financially worthwhile.
Use Pricing Model #2 when you have something new and valuable for those who have already opted in to your list.
Here, charge a single price for your content (such as $37 or $49) whether people attend live or listen to the recording. For the one price, your buyers get both access to the live session and the recording.
In this case, buyers are not in "get to know you" mode but rather are primed to learn. Your session provides a substantive educational event on a specialized topic. You go into your subject matter in more depth than you would with Pricing Model #1.
I used Model #2 in November 2009 when I interviewed a business attorney on what marketers should do about new Federal Trade Commission regulations that were about to go into effect the next month. This was information some people on my list were strongly motivated to learn about.
When I run a multi-session teleseminar course, I use this model as well, emphasizing to registrants that it doesn�t matter whether or not they can fit the live sessions into their schedule. Within a day after each class, they receive the download address for its audio, and at the conclusion of the course, they receive all the recordings bound in a CD album they can keep on their shelf for future reference. This arrangement raises the perceived value of the course while eliminating objections based on scheduling or time available.
About The Author: Veteran teleseminar presenter Marcia Yudkin specializes in high-ticket, high-value teleteaching courses. To find out more about your teleseminar options, download a complimentary copy of "66 Ways to Use Teleseminars to Promote Your Business or Your Cause" at http://www.yudkin.com/teleteach.htm .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=622865
*********************** ARTICLE END ***********************
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=622865
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=622865
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Teleseminar Pricing: Two Highly Recommended Teleseminar Pricing Models
Author: Marcia Yudkin
Word Count: 542
Article URL: http://www.isnare.com/?aid=622865&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=622865
Easy Publish Tool: http://www.isnare.com/html.php?aid=622865
*********************** ARTICLE START ***********************
"Should I charge more for those who attend my live seminar than those who buy the recording?"
The answer depends on your primary purpose for presenting teleseminars. Here are two pricing models I strongly recommend, each for a different situation.
Pricing Model #1 works well when you are publicizing your seminar beyond your own list, where you hope to entice new people to opt-in so you can sell them on a certain product, service or paid event.
Offer the live teleseminar at no charge, with a nominal charge (such as $20) for the MP3 or CD recording. This encourages those who can to attend the live session, while it also gives you access to those who cannot attend. You need the live attendees so you have informational exchanges during the seminar, avoiding the monotony of a lecture.
People exposed to your knowledge and personality for an entire hour, either on the phone or on their audio player, then feel they know you and become receptive to a related follow-up offer.
I have used this model successfully numerous times as a lead generator for my copywriting mentoring program. The $20 charge for the recording usually brought in a few hundred dollars, and it may have also increased the perceived value of the live session for those who called in at no charge.
Colleagues of mine successfully use this model for a teleconference with numerous sessions or a longish series of related sessions. Attendance at the live calls costs nothing, but you can buy recordings of all the sessions for a fee like $97. As with the single-session arrangement, the free option generates good will among attendees while the paid option generates income that makes the effort financially worthwhile.
Use Pricing Model #2 when you have something new and valuable for those who have already opted in to your list.
Here, charge a single price for your content (such as $37 or $49) whether people attend live or listen to the recording. For the one price, your buyers get both access to the live session and the recording.
In this case, buyers are not in "get to know you" mode but rather are primed to learn. Your session provides a substantive educational event on a specialized topic. You go into your subject matter in more depth than you would with Pricing Model #1.
I used Model #2 in November 2009 when I interviewed a business attorney on what marketers should do about new Federal Trade Commission regulations that were about to go into effect the next month. This was information some people on my list were strongly motivated to learn about.
When I run a multi-session teleseminar course, I use this model as well, emphasizing to registrants that it doesn�t matter whether or not they can fit the live sessions into their schedule. Within a day after each class, they receive the download address for its audio, and at the conclusion of the course, they receive all the recordings bound in a CD album they can keep on their shelf for future reference. This arrangement raises the perceived value of the course while eliminating objections based on scheduling or time available.
About The Author: Veteran teleseminar presenter Marcia Yudkin specializes in high-ticket, high-value teleteaching courses. To find out more about your teleseminar options, download a complimentary copy of "66 Ways to Use Teleseminars to Promote Your Business or Your Cause" at http://www.yudkin.com/teleteach.htm .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=622865
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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