Social Media, Press Releases and Being Ignored
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Jane Sumerset
Apr 3, 2013, 5:50:02 AM4/3/13
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Please consider this free-reprint article written by:
Jane Sumerset
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Article Title: Social Media, Press Releases and Being Ignored
Author: Jane Sumerset
Word Count: 562
Article URL: http://www.isnare.com/?aid=497010&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=497010
Easy Publish Tool: http://www.isnare.com/html.php?aid=497010
*********************** ARTICLE START ***********************
Want to drive social media�s attention towards a promotion you�re running? As with traditional media, press releases are an excellent way to get the social gears running. Problem is, social media are a whole other beast, with different rules as to what�s interesting for their audience. If you want your message to reach that hip and savvy audience, you can�t rely on traditional charms.
What you need to do is to try out publicity. If you want to let the world know about the promotion you�re running, then go publicly. Writing a press release also help you to succeed in that field.
Writing a press release requires a well-written and formatted content with an effective way on how to deliver the message well. This is usually sent to the media where your company, products or services can go publicly than doing the traditional way which can only cost you a lot.
As we visualize how writing a press release can make a bigger difference, you need to determine how to write it well in order for you to do the right thing. Writing a press release is like writing a news release and a lot of writers are aware of that. Besides, a press release is commonly known as a news release by most people.
But it is not that easy as you seem it is. You need to pay attention with its contents more before anything else. Aside from formatting your press release well, you need to write a strong and convincing headline and introduction. Maintain always the active voice than the passive one. See to it that you support your content with necessary information that you had gathered before you start writing.
A good press release is always written in a timely manner. If you want to get your readers attention, always make your press release an interesting one. If you going to include a certain company in your press release, always ask their permissions first before you�ll include their names and other relevant information about the company in your press release.
Take a look at the boring headers (it�s sad, but even the best writing software can�t help you become more interesting) many press releases usually come with:
1. RandomWare Announces Product One
2. RandomWare Releases Financial Numbers
3. RandomWare Plans New Venture
4. RandomWare Wins Award
Unless the product, award or venture is of particular note and highly-awaited, there�s not likely to be that much interest in even opening that email. While product releases, financial stats and such information can be newsworthy, they�re hardly the fodder that attracts the �shiny and new� mentality that pervades the viral web.
Buy Our Crap
Most press releases can be summarized this way: buy our crap. Sure, I can write about that in a niche news blog. But getting people excited and buzzing about it? No way, man.
Find an angle, solve a problem or teach people something new � these are the things that grab the social web�s attention and gets its followers talking. Be the biggest, tiniest, fastest, slowest or ugliest �something� in the world, but don�t be another company trying to get their hands on my money.
About The Author: See how innovative Writing Software instantly can boost your writing skills and watch how NLP technology can help you to write perfect emails, letters, essays or reports. Visit: http://www.englishsoftware.org
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=497010
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jane Sumerset
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=497010
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=497010
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Social Media, Press Releases and Being Ignored
Author: Jane Sumerset
Word Count: 562
Article URL: http://www.isnare.com/?aid=497010&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=497010
Easy Publish Tool: http://www.isnare.com/html.php?aid=497010
*********************** ARTICLE START ***********************
Want to drive social media�s attention towards a promotion you�re running? As with traditional media, press releases are an excellent way to get the social gears running. Problem is, social media are a whole other beast, with different rules as to what�s interesting for their audience. If you want your message to reach that hip and savvy audience, you can�t rely on traditional charms.
What you need to do is to try out publicity. If you want to let the world know about the promotion you�re running, then go publicly. Writing a press release also help you to succeed in that field.
Writing a press release requires a well-written and formatted content with an effective way on how to deliver the message well. This is usually sent to the media where your company, products or services can go publicly than doing the traditional way which can only cost you a lot.
As we visualize how writing a press release can make a bigger difference, you need to determine how to write it well in order for you to do the right thing. Writing a press release is like writing a news release and a lot of writers are aware of that. Besides, a press release is commonly known as a news release by most people.
But it is not that easy as you seem it is. You need to pay attention with its contents more before anything else. Aside from formatting your press release well, you need to write a strong and convincing headline and introduction. Maintain always the active voice than the passive one. See to it that you support your content with necessary information that you had gathered before you start writing.
A good press release is always written in a timely manner. If you want to get your readers attention, always make your press release an interesting one. If you going to include a certain company in your press release, always ask their permissions first before you�ll include their names and other relevant information about the company in your press release.
Take a look at the boring headers (it�s sad, but even the best writing software can�t help you become more interesting) many press releases usually come with:
1. RandomWare Announces Product One
2. RandomWare Releases Financial Numbers
3. RandomWare Plans New Venture
4. RandomWare Wins Award
Unless the product, award or venture is of particular note and highly-awaited, there�s not likely to be that much interest in even opening that email. While product releases, financial stats and such information can be newsworthy, they�re hardly the fodder that attracts the �shiny and new� mentality that pervades the viral web.
Buy Our Crap
Most press releases can be summarized this way: buy our crap. Sure, I can write about that in a niche news blog. But getting people excited and buzzing about it? No way, man.
Find an angle, solve a problem or teach people something new � these are the things that grab the social web�s attention and gets its followers talking. Be the biggest, tiniest, fastest, slowest or ugliest �something� in the world, but don�t be another company trying to get their hands on my money.
About The Author: See how innovative Writing Software instantly can boost your writing skills and watch how NLP technology can help you to write perfect emails, letters, essays or reports. Visit: http://www.englishsoftware.org
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=497010
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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