How to Effectively Manage On-page and Off-page Optimization Factors
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Macon Gravlee
Apr 22, 2010, 8:25:01 PM4/22/10
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Please consider this free-reprint article written by:
Macon Gravlee
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Article Title: How to Effectively Manage On-page and Off-page Optimization Factors
Author: Macon Gravlee
Word Count: 533
Article URL: http://www.isnare.com/?aid=506112&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=506112
Easy Publish Tool: http://www.isnare.com/html.php?aid=506112
*********************** ARTICLE START ***********************
For a website to rank highly on the search engines on the natural search results is not by miracle or by chance, it is because they have more than the basis SEO knowledge that everyone else has -- they have decided to manage their on-page and off-page optimization factors effectively. First things first, on-page optimization is what takes place on the website and off-page is the opposite. On-page optimization can make or break you as it can have a positive or negative effect on the search results. Equally, off-page optimization is as powerful as on-page optimization as it also helps in boosting natural search engine placements.
One of the most critical on-page optimization techniques is correct keyword selection for optimization; luckily, there are free tools available online that help in keyword selection. The tools also show just how competitive and popular each keyword is. The moment you choose the keywords that you will be optimizing your web pages for, you can then go ahead and take advantage of the following.
Ensure your keyword phrase features on your web page description, page title, and throughout the pages on the content. You can highlight the keyword phrase by an occasional bold, underline, or italicization. The phrase should equally feature in almost each paragraph at least once, only that you should ensure it appears naturally
Avoid optimizing for a single keyword and instead focus on keyword phrase optimization. This is because single keywords tend to be very competitive thus diminishing your chances of getting high rankings.
Ensure your keyword phrase features in the first 25 words of your page text and in the last 25 words of the same. The search engine love H1 tags, which you can effectively use to develop a headline on your page and help put more emphasize on your keyword phrase in the beginning of your page text. You can even place the keyword phrase next to the copyright so that it can feature in the last 25 words of a webpage.
Under off-page optimization, ensure you look for links towards your site. Link popularity is very important and you can use one of the many available link building tools to make the work easier for you. However, link building needs a lot of hard work and patience but in the end it is very rewarding.
You should give other webmasters a good reason to link to your site. Which you should do by offering them something valuable. As a result, you will get an endorsement from these sites and ultimately increase your link popularity and your SE results.
Ensure you include your keyword phrase in your anchor text. When linking, ensure the links have your keyword phrase. This is because while sites linking to your domain can boost your popularity and page rank, sites linking to you through your keyword phrase in the anchor text are what will take you to the top in the SERPS.
Increasing your rankings on the search engines may not be as hard as it may appear, but requires lots of effort, hard work and patience because it takes lots of time.
About The Author: Free Travel Articles http://mytravelarticles.com/ This article brought to you by Lawyer's Legal Directory at http://linklinky.com/.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=506112
*********************** ARTICLE END ***********************
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Please consider this free-reprint article written by:
Macon Gravlee
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=506112
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=506112
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: How to Effectively Manage On-page and Off-page Optimization Factors
Author: Macon Gravlee
Word Count: 533
Article URL: http://www.isnare.com/?aid=506112&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=506112
Easy Publish Tool: http://www.isnare.com/html.php?aid=506112
*********************** ARTICLE START ***********************
For a website to rank highly on the search engines on the natural search results is not by miracle or by chance, it is because they have more than the basis SEO knowledge that everyone else has -- they have decided to manage their on-page and off-page optimization factors effectively. First things first, on-page optimization is what takes place on the website and off-page is the opposite. On-page optimization can make or break you as it can have a positive or negative effect on the search results. Equally, off-page optimization is as powerful as on-page optimization as it also helps in boosting natural search engine placements.
One of the most critical on-page optimization techniques is correct keyword selection for optimization; luckily, there are free tools available online that help in keyword selection. The tools also show just how competitive and popular each keyword is. The moment you choose the keywords that you will be optimizing your web pages for, you can then go ahead and take advantage of the following.
Ensure your keyword phrase features on your web page description, page title, and throughout the pages on the content. You can highlight the keyword phrase by an occasional bold, underline, or italicization. The phrase should equally feature in almost each paragraph at least once, only that you should ensure it appears naturally
Avoid optimizing for a single keyword and instead focus on keyword phrase optimization. This is because single keywords tend to be very competitive thus diminishing your chances of getting high rankings.
Ensure your keyword phrase features in the first 25 words of your page text and in the last 25 words of the same. The search engine love H1 tags, which you can effectively use to develop a headline on your page and help put more emphasize on your keyword phrase in the beginning of your page text. You can even place the keyword phrase next to the copyright so that it can feature in the last 25 words of a webpage.
Under off-page optimization, ensure you look for links towards your site. Link popularity is very important and you can use one of the many available link building tools to make the work easier for you. However, link building needs a lot of hard work and patience but in the end it is very rewarding.
You should give other webmasters a good reason to link to your site. Which you should do by offering them something valuable. As a result, you will get an endorsement from these sites and ultimately increase your link popularity and your SE results.
Ensure you include your keyword phrase in your anchor text. When linking, ensure the links have your keyword phrase. This is because while sites linking to your domain can boost your popularity and page rank, sites linking to you through your keyword phrase in the anchor text are what will take you to the top in the SERPS.
Increasing your rankings on the search engines may not be as hard as it may appear, but requires lots of effort, hard work and patience because it takes lots of time.
About The Author: Free Travel Articles http://mytravelarticles.com/ This article brought to you by Lawyer's Legal Directory at http://linklinky.com/.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=506112
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com --
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