Creative Branding Techniques For Introverts
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Marcia Yudkin
Apr 23, 2013, 6:10:48 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Creative Branding Techniques For Introverts
Author: Marcia Yudkin
Word Count: 663
Article URL: http://www.isnare.com/?aid=848088&ca=Marketing
Format: 64cpl
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Introverts are people who live on the quiet side of life, who would rather sit at home and draw or read than go to a party. They�re not the ones who readily schmooze a meeting, shaking hands and nudging shoulders with everyone or squeeze their way into a huddle of strangers at a business conference.
Instead, introverts thrive by making the most of their talents, such as creativity. Whether this is visual or verbal creativity, it means developing catchy concepts that attract the attention, interest and engagement of perfect clients. When used on the Web, in printed promotions and in publicity materials, these creative elements work their magnetism without requiring introverts to become an outgoing pretender. They create a delightful, memorable business image by packing a little pizzazz around a kernel of truth.
Here are seven creative branding tools that can fit the bill for introverts. Of course, extroverts are free to use them as well!
Seven Creative Branding Tools
1. Moniker. Concoct an imaginative name for yourself, one that�s fun to encounter, easy to remember and dramatizes a talent you have or the value you deliver to customers. Examples: Patrick Snow, the Dean of Destiny; Diane Armstrong, Queen of Plan Be; Lynda Falkenstein, Dr. Niche; David Leonhardt, the Happy Guy; Carolyn Scarborough, the Book Whisperer.
2. Creative job title. Saying you�re an accountant or an interior designer can make people�s eyes glaze over, because they think they already know what such a professional does. On the other hand, if you introduce yourself as a sales-from-the-podium expert (Lisa Sasevich), a soul mate magician (Catherine Behan) or a belief change alchemist (Tad Hargrave), you�ll see people lean toward you and want to know more.
3. Promise or claim. What you do, phrased as a pledge or a vow, can capture people�s imagination. Two instances of this that have caught my eye are Suzanne Falter-Barns� �Get Known Now� and Chris Guillebeau�s �I write, travel, and help people take over the world.�
4. Signature photo. An eye-catching photograph can not only attract interest but also convey a quality that belongs to your essence. Holistic psychologist Dr. Doris Jeanette, who teaches people how to be grounded and emotionally balanced, has an astonishing yet characteristic photo of herself carrying her groceries home from the supermarket on her head. Sean D�Souza introduces himself online in a full-body, off-kilter pose, which summarizes his irreverent attitude toward marketing and presentations.
5. Photo caption. Sometimes the arresting quality of a photo lies in a clever caption. For example, on its Contact page, the Hawaii Web Group shows someone surfing, accompanied by this: ��If we don�t get back to you right away, we�re probably in an important board meeting and will contact you when we get out.� (�Board meeting� is a pun� Surfboard, get it?)
6. Slogan or rallying cry. Arouse customers with an inspiring, exciting or stirring statement. Leslie Irish Evans does this with �Mommy Martyrs No More!� My favorite example is actually the phrase on New Hampshire license plates, �Live Free or Die.�
7. Proverb or quote. You can make someone else�s saying or a legendary adage your own, when it summarizes the philosophy underlying your enterprise. John Hutson, who helps present and defend insurance claims, prominently uses a quote by John F. Kennedy, �The time to repair the roof is when the sun is shining.� Diana Schneidman named her business of helping freelancers launch themselves and thrive after a Japanese proverb, �Fall down seven times, stand up eight.�
Naturally such branding techniques serve you well only when all the other aspects of your business take great care of customers. As history�s greatest showman, P.T. Barnum, put it, �Large stores, gilt signs, flaming advertisements will all prove unavailing if you or your employees treat your patrons abruptly.� Introverts also should heed his point.
About The Author: Marcia Yudkin is the author of 15 books, including 6 Steps to Free Publicity and Meatier Marketing Copy. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Download her free Marketing for Introverts manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=848088
*********************** ARTICLE END ***********************
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Message delivered directly to members of the group:
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*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=848088
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=848088
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Creative Branding Techniques For Introverts
Author: Marcia Yudkin
Word Count: 663
Article URL: http://www.isnare.com/?aid=848088&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=848088
Easy Publish Tool: http://www.isnare.com/html.php?aid=848088
*********************** ARTICLE START ***********************
Introverts are people who live on the quiet side of life, who would rather sit at home and draw or read than go to a party. They�re not the ones who readily schmooze a meeting, shaking hands and nudging shoulders with everyone or squeeze their way into a huddle of strangers at a business conference.
Instead, introverts thrive by making the most of their talents, such as creativity. Whether this is visual or verbal creativity, it means developing catchy concepts that attract the attention, interest and engagement of perfect clients. When used on the Web, in printed promotions and in publicity materials, these creative elements work their magnetism without requiring introverts to become an outgoing pretender. They create a delightful, memorable business image by packing a little pizzazz around a kernel of truth.
Here are seven creative branding tools that can fit the bill for introverts. Of course, extroverts are free to use them as well!
Seven Creative Branding Tools
1. Moniker. Concoct an imaginative name for yourself, one that�s fun to encounter, easy to remember and dramatizes a talent you have or the value you deliver to customers. Examples: Patrick Snow, the Dean of Destiny; Diane Armstrong, Queen of Plan Be; Lynda Falkenstein, Dr. Niche; David Leonhardt, the Happy Guy; Carolyn Scarborough, the Book Whisperer.
2. Creative job title. Saying you�re an accountant or an interior designer can make people�s eyes glaze over, because they think they already know what such a professional does. On the other hand, if you introduce yourself as a sales-from-the-podium expert (Lisa Sasevich), a soul mate magician (Catherine Behan) or a belief change alchemist (Tad Hargrave), you�ll see people lean toward you and want to know more.
3. Promise or claim. What you do, phrased as a pledge or a vow, can capture people�s imagination. Two instances of this that have caught my eye are Suzanne Falter-Barns� �Get Known Now� and Chris Guillebeau�s �I write, travel, and help people take over the world.�
4. Signature photo. An eye-catching photograph can not only attract interest but also convey a quality that belongs to your essence. Holistic psychologist Dr. Doris Jeanette, who teaches people how to be grounded and emotionally balanced, has an astonishing yet characteristic photo of herself carrying her groceries home from the supermarket on her head. Sean D�Souza introduces himself online in a full-body, off-kilter pose, which summarizes his irreverent attitude toward marketing and presentations.
5. Photo caption. Sometimes the arresting quality of a photo lies in a clever caption. For example, on its Contact page, the Hawaii Web Group shows someone surfing, accompanied by this: ��If we don�t get back to you right away, we�re probably in an important board meeting and will contact you when we get out.� (�Board meeting� is a pun� Surfboard, get it?)
6. Slogan or rallying cry. Arouse customers with an inspiring, exciting or stirring statement. Leslie Irish Evans does this with �Mommy Martyrs No More!� My favorite example is actually the phrase on New Hampshire license plates, �Live Free or Die.�
7. Proverb or quote. You can make someone else�s saying or a legendary adage your own, when it summarizes the philosophy underlying your enterprise. John Hutson, who helps present and defend insurance claims, prominently uses a quote by John F. Kennedy, �The time to repair the roof is when the sun is shining.� Diana Schneidman named her business of helping freelancers launch themselves and thrive after a Japanese proverb, �Fall down seven times, stand up eight.�
Naturally such branding techniques serve you well only when all the other aspects of your business take great care of customers. As history�s greatest showman, P.T. Barnum, put it, �Large stores, gilt signs, flaming advertisements will all prove unavailing if you or your employees treat your patrons abruptly.� Introverts also should heed his point.
About The Author: Marcia Yudkin is the author of 15 books, including 6 Steps to Free Publicity and Meatier Marketing Copy. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Download her free Marketing for Introverts manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=848088
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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