Postcard Marketing Model #11: Generate Leads
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Marcia Yudkin
Apr 23, 2013, 12:40:05 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Postcard Marketing Model #11: Generate Leads
Author: Marcia Yudkin
Word Count: 541
Article URL: http://www.isnare.com/?aid=620239&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=620239
Easy Publish Tool: http://www.isnare.com/html.php?aid=620239
*********************** ARTICLE START ***********************
Whether you sell leadership training or ping-pong tables, health care plans or lawn mower gizmos, you need a constant flow of potential customers � likely ones � to turn into actual clients. Postcards are an inexpensive, easily managed, highly controllable means of generating leads. They�re as suitable for high-tech offerings as for low-tech wares. Here�s an overview to help you understand the power of postcards to generate leads for your company.
Mailing list vendors allow you to zero in on very specific characteristics of your ideal customer. For example, you can mail to brand managers at companies with annual sales between $5 and $20 million within 25 miles of your headquarters. You can send to Nebraska-based owners of hair salons that have been in business more than 20 years. You can target unmarried women under 30 who make more than $80,000 a year and rent rather than own a home. You can get your postcards to married men who hunt or fish and live within 250 miles of your remote resort.
Postcards also have the advantage of getting looked at. No one throws them out unopened, and during the initial five-second lookover time, you have a powerful opportunity to get your message across. Where there is a gatekeeper who goes through the mail first, creative postcards often make it through, especially if they are amusing, interesting, tantalizing or unusual.
If you imagine lead generation to be an expensive process, think again. With postcards, sending 5,000 at a time can cost less than $2,000. However, you may be better off zeroing in on a smaller number of prospects that you contact repeatedly � say, once a month for five months. Sending monthly cards five times to 1,000 top prospects costs less than $3,000 for the entire campaign. Yes, these prices include design, printing and mailing! List costs range from 9 cents a name for consumers to 35 cents a name for businesspeople.
Be sure you don�t send what I call "Hello, I exist" postcards but rather ones with a definite action you are asking the recipient to take. This might be going to your web site to download a white paper or report, calling to request a free, no-obligation assessment or purchasing a low-risk starter service that serves as a gateway to a long-term client relationship. If you�re sending a series of cards, the call to action can be the same each time or different.
Once you learn the logistics, postcard campaigns are so easy and quick to manage that you can turn them on and off as needed. For example, if you�ve just lost a major contract, you can send out twice as many postcards as usual. When you�re at capacity, you can stop sending postcards until you�re ready for additional customers again. And once you discover your average response rate, you can send out the exact number of postcards at a certain interval to reliably bring in the optimal number of leads month in and month out.
Have I convinced you yet to try postcard marketing? It�s not the most glamorous or technologically advanced marketing method, but those who use it intelligently generate respectable profits from the leads it brings them � time after time after time.
About The Author: Veteran postcard marketer/consultant Marcia Yudkin is creator of The Mighty Postcard Marketing Course, which teaches the strategic, logistical, design and copywriting secrets of successful postcard marketing. Download her free 1-hour audio on marketing with postcards: http://www.yudkin.com/postcards.htm .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=620239
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=620239
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=620239
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Postcard Marketing Model #11: Generate Leads
Author: Marcia Yudkin
Word Count: 541
Article URL: http://www.isnare.com/?aid=620239&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=620239
Easy Publish Tool: http://www.isnare.com/html.php?aid=620239
*********************** ARTICLE START ***********************
Whether you sell leadership training or ping-pong tables, health care plans or lawn mower gizmos, you need a constant flow of potential customers � likely ones � to turn into actual clients. Postcards are an inexpensive, easily managed, highly controllable means of generating leads. They�re as suitable for high-tech offerings as for low-tech wares. Here�s an overview to help you understand the power of postcards to generate leads for your company.
Mailing list vendors allow you to zero in on very specific characteristics of your ideal customer. For example, you can mail to brand managers at companies with annual sales between $5 and $20 million within 25 miles of your headquarters. You can send to Nebraska-based owners of hair salons that have been in business more than 20 years. You can target unmarried women under 30 who make more than $80,000 a year and rent rather than own a home. You can get your postcards to married men who hunt or fish and live within 250 miles of your remote resort.
Postcards also have the advantage of getting looked at. No one throws them out unopened, and during the initial five-second lookover time, you have a powerful opportunity to get your message across. Where there is a gatekeeper who goes through the mail first, creative postcards often make it through, especially if they are amusing, interesting, tantalizing or unusual.
If you imagine lead generation to be an expensive process, think again. With postcards, sending 5,000 at a time can cost less than $2,000. However, you may be better off zeroing in on a smaller number of prospects that you contact repeatedly � say, once a month for five months. Sending monthly cards five times to 1,000 top prospects costs less than $3,000 for the entire campaign. Yes, these prices include design, printing and mailing! List costs range from 9 cents a name for consumers to 35 cents a name for businesspeople.
Be sure you don�t send what I call "Hello, I exist" postcards but rather ones with a definite action you are asking the recipient to take. This might be going to your web site to download a white paper or report, calling to request a free, no-obligation assessment or purchasing a low-risk starter service that serves as a gateway to a long-term client relationship. If you�re sending a series of cards, the call to action can be the same each time or different.
Once you learn the logistics, postcard campaigns are so easy and quick to manage that you can turn them on and off as needed. For example, if you�ve just lost a major contract, you can send out twice as many postcards as usual. When you�re at capacity, you can stop sending postcards until you�re ready for additional customers again. And once you discover your average response rate, you can send out the exact number of postcards at a certain interval to reliably bring in the optimal number of leads month in and month out.
Have I convinced you yet to try postcard marketing? It�s not the most glamorous or technologically advanced marketing method, but those who use it intelligently generate respectable profits from the leads it brings them � time after time after time.
About The Author: Veteran postcard marketer/consultant Marcia Yudkin is creator of The Mighty Postcard Marketing Course, which teaches the strategic, logistical, design and copywriting secrets of successful postcard marketing. Download her free 1-hour audio on marketing with postcards: http://www.yudkin.com/postcards.htm .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=620239
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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