Glitz And Glamour � The New Age Automotive Dealer
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Dan Mercurio
Apr 27, 2013, 4:40:02 AM4/27/13
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Please consider this free-reprint article written by:
Dan Mercurio
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Article Title: Glitz And Glamour � The New Age Automotive Dealer
Author: Dan Mercurio
Word Count: 518
Article URL: http://www.isnare.com/?aid=235109&ca=Automotive
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=235109
Easy Publish Tool: http://www.isnare.com/html.php?aid=235109
*********************** ARTICLE START ***********************
You are in the market for a new car so you sit down in front of your computer, you bring up your favorite search engine, enter your search criteria, click the most promising link and BOOM �. Suddenly you have lights, sound and action. Welcome to the world of the new age automotive dealer.
Years ago, dealers realized that in order to stay competitive that they had to embrace the age of the computer. The trends and ways that people were looking for goods and services were changing and they had to change as well. Taking what used to be paper advertisement and TV screen and transitioning it to paperless and computer screen was a huge task. New websites were popping up all over that now had all the graphic content and advertising that once was part of full page color ads in the local newspaper and it worked for awhile for what has commonly been called the �Baby Boomer� generation.
But as time went on and the generational gap has widened, the consumers of today now are looking for a little more excitement and action as part of their everyday life.
Automotive dealers such as such as Chrysler NH, Honda Seacoast, and Dallas Mazda have seen this change and have embraced it. Websites have gone from flat and informational to lights, camera, action and informative. Now instead of just being able to read content and click links on a screen, you see action, have people on screen talking about products and services and the whole user experience comes alive.
Consumers today are more sophisticated and are looking for so much more and to address this, a search engine marketing firm can step in and help dealers with this. Dealers now realize that in order to capture the eye of this new age consumer, some dramatic changes may be in order. Looking at what a dealer should do to incorporate the latest in technology, but design it in such a way that allows optimization based on non-graphical content is a huge task. Getting the right mix while keeping the new generation in mind can be difficult. Search engine companies, such as Google and Yahoo, are also starting to see this and as a result are making adjustments to their processes and how they rate and rank website page content.
As consumers get tighter with where and how they spend their money, they look for products that grab their attention, pull them in and make the sale. Being able to see 3D rendering of vehicles, view and hear many of the accessories and build their own 3D version of the vehicle of their dreams in today�s world are all possibilities.
So as the world continues to evolve and as the consumer attitude towards what they expect grows with the times, dealers will constantly find themselves changing, growing and looking for that next great answer to �What do consumers want�. You won�t want to miss the exciting series of fast and dramatic changes on the interactive front.
About The Author: Elite Search Engine Marketing is an http://www.elite-searchenginemarketing.com SEO company. We can administer a quality search engine marketing campaign for you as we have for http://www.audistratham.com Audi North Shore and http://www.porscheofstratham.com Porsche North Shore
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=235109
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Dan Mercurio
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=235109
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=235109
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Glitz And Glamour � The New Age Automotive Dealer
Author: Dan Mercurio
Word Count: 518
Article URL: http://www.isnare.com/?aid=235109&ca=Automotive
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=235109
Easy Publish Tool: http://www.isnare.com/html.php?aid=235109
*********************** ARTICLE START ***********************
You are in the market for a new car so you sit down in front of your computer, you bring up your favorite search engine, enter your search criteria, click the most promising link and BOOM �. Suddenly you have lights, sound and action. Welcome to the world of the new age automotive dealer.
Years ago, dealers realized that in order to stay competitive that they had to embrace the age of the computer. The trends and ways that people were looking for goods and services were changing and they had to change as well. Taking what used to be paper advertisement and TV screen and transitioning it to paperless and computer screen was a huge task. New websites were popping up all over that now had all the graphic content and advertising that once was part of full page color ads in the local newspaper and it worked for awhile for what has commonly been called the �Baby Boomer� generation.
But as time went on and the generational gap has widened, the consumers of today now are looking for a little more excitement and action as part of their everyday life.
Automotive dealers such as such as Chrysler NH, Honda Seacoast, and Dallas Mazda have seen this change and have embraced it. Websites have gone from flat and informational to lights, camera, action and informative. Now instead of just being able to read content and click links on a screen, you see action, have people on screen talking about products and services and the whole user experience comes alive.
Consumers today are more sophisticated and are looking for so much more and to address this, a search engine marketing firm can step in and help dealers with this. Dealers now realize that in order to capture the eye of this new age consumer, some dramatic changes may be in order. Looking at what a dealer should do to incorporate the latest in technology, but design it in such a way that allows optimization based on non-graphical content is a huge task. Getting the right mix while keeping the new generation in mind can be difficult. Search engine companies, such as Google and Yahoo, are also starting to see this and as a result are making adjustments to their processes and how they rate and rank website page content.
As consumers get tighter with where and how they spend their money, they look for products that grab their attention, pull them in and make the sale. Being able to see 3D rendering of vehicles, view and hear many of the accessories and build their own 3D version of the vehicle of their dreams in today�s world are all possibilities.
So as the world continues to evolve and as the consumer attitude towards what they expect grows with the times, dealers will constantly find themselves changing, growing and looking for that next great answer to �What do consumers want�. You won�t want to miss the exciting series of fast and dramatic changes on the interactive front.
About The Author: Elite Search Engine Marketing is an http://www.elite-searchenginemarketing.com SEO company. We can administer a quality search engine marketing campaign for you as we have for http://www.audistratham.com Audi North Shore and http://www.porscheofstratham.com Porsche North Shore
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=235109
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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