50 Tips and Statistics For Email Marketing in the 2014
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Melissa Kay
Jan 22, 2014, 8:20:09 PM1/22/14
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Article Title: 50 Tips and Statistics For Email Marketing in the 2014
Author: Melissa Kay
Word Count: 1443
Article URL: http://www.isnare.com/?aid=1878611&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1878611
Easy Publish Tool: http://www.isnare.com/html.php?aid=1878611
*********************** ARTICLE START ***********************
We’ll share some tips with you for a more successful email marketing campaign. Before we do that, let see the statistics to see how important email marketing actually is.
Statistics for email marketing:
1. The average subscriber gets 416 commercial messages each month.
2. The number of existing email accounts is around 3.2 billion.
3. In the 2012. the revenue of email ads has been $156 million.
4. 95% of all online consumers have email address.
5. 91% of the consumers said that they check their email minimum once a day.
6. Average internet user in the U.S. has 3.1 email address.
7. By the year 2017 the U.S. will have around 236.8 million email users.
8. There is a prevision that by 2017 the email audience will grow to 2.76 billion.
9. 78% of brand marketers in the UK said that they see the retention as the purpose of their email marketing programs.
10. 64% of all decision makers use their mobile devices to read the email.
11. 89% of the brand marketers in the UK said that the email is important part of their business advertising strategies.
12. Each $1 that gets spent on email marketing brings average $44.25 in return.
13. 56% of all businesses had intention to increase their email marketing in the 2013.
14. In the last quarter of the 2012, there were more than 90% of the internet users in the UK that have sent or received at least one email per week.
15. 70% of the email users said they always open the emails that come from their favorite companies. Only 18% of email users said that they never open the commercial emails.
16. 55.2% of all global users open the email on desktop computers.
17. The estimate is that the number of the adult email audience in the U.S. in the 2013 will be 188.3 million and it will climb to 203.8 million in the 2017.
18. 93% of all consumers get at least one email that’s based on permission each day.
What about mobile devices?
1. 66% of all emails on Gmail get opened on mobile devices and only 19% in web browsers.
2. When creating the campaign for multi-devices, we need to remember that the most important content has to come first. The content should be ordered in the top-down hierarchy. This idea is one of the basics in journalism.
3. The size of the text body should be at least 13px. If you want to avoid zooming, use the text size 15-16px, depending on the font family and also preview how it looks on a mobile device.
4. Mobile devices provide highly interactive experience of use. Each mail gets viewed in stages and a good email marketing plan will do a research and create special design and content for each stage.
5. Some claim that there are already 50% of the email messages that are opened on mobile devices.
6. One of the basic principles in marketing is that we need to know our audience. If more than 10% of our brand’s audience is using mobile devices, then it’s time to do a mobile optimization.
7. The most used email client for Gmail opening is the built-in iPhone’s mail program. This program opens 34% of all mails on Gmail.
8. Smartphone users represent 55% of the whole mobile population in the U.S. and the time has arrived to stop dividing email messages on mobile and non-mobile ones. Our subscribers will see our messages on many different devices, that include desktop, laptop, tablets and smartphone devices.
9. Instead of focusing only on a click-based interaction with subscribers, think about it more widely. Use a grid-based layout and provide a content that’s easy to read and understand.
10. There are subscription forms that ask their subscribers only to provide an email address. The idea is to keep it simple as possible.
11. Create the one-column layout, because it’s always the most responsive one. If you want to stick to the multi-column layout, test how its elements behave on different devices and consider using a grid.
Master the Inbox
1. How can you lower the bounce rate? Find the emails that generated the highest number of bouncebacks and explore the source of that list.
2. Respect all the terms of the CAN-SPAM federal legislation. You also need to assure that all the removal requests are honored and that those subscribers get removed from your mailing lists.
3. 33% of all email recipients open their email messages only because of the subject line.
4. People most often read emails about travel and their finances.
5. On a typical workday, most emails on desktops and smartphones have been opened between 10a.m. and 4p.m.
6. The recipients will most often read only the subject line or few first lines of the text of your email. That’s why you need to include your CTA early in the email.
7. The subject lines that contain less than 10 characters have 58% of opening rate.
8. Google said that they had more than 425 million active users of Gmail in the June 2012. Litmus’ tracking service of emails showed that around 4% of all email opens were made by Gmail users, in the same month.
Email B2B marketing
1. 61% of the worldwide marketing professionals in B2B sector claimed that CTR is the most useful indicator for the analyze of the email campaign performance. 48% of the B2C marketers claimed the same thing.
2. Auto-responders are great for managing simple, returning mails. You can constantly use them for testing the marketing automation area. They’re perfect for it because you’ll send them often to all the new followers and subscribers.
3. The images are becoming more popular in our inboxes, all since the Facebook, Pinterest and Twitter showed us how to deal with them. You need to smartly choose the images in your email, because they’ll talk about your brand as well. B2B emails can use some fresh designs to make their emails unique.
4. We see more B2B marketers that act smart by personalizing their campaigns to their subscribers’ interests. They use behavioral data and wide selection of online personalization instruments.
5. Use the best marketing practice for creating your email templates, forms and homepages. Most automation providers will offer you the base for your implementation, from design of the template to the content that’s already included as an example.
Data is important.
1. You need to collect detailed data from your subscribers and you need to customize each part of your message to make it relevant.
2. E-mail marketing is great because it will provide you the data about your company’s best customers. Then you can target them with the special offers and discounts in order to stimulate them to share it with their friends and to talk good about your brand.
3. 77% of all marketers said that the history of purchase had great impact on the return on investment (ROI). They are using the data they’ve collected in the past to create campaigns that will influence on their buyer’s process of making decisions.
4. 7 out of 10 people said that they’ve used the a coupon or the other discount that they’ve received in the marketing email in the previous week.
5. If you’re collecting the addresses from the submission forms, you should consider the use of confirmed opt-in. With the confirmed opt-in, your subscribers will be asked to enter their email address in order to access to the content of your website. When they make a registration and give you their email address, they’ll receive the verification email that they’ll need to confirm. This way you’ll get only the active and valid email addresses from your new subscribers.
Email and the social media
1. Any digital marketing campaign needs to pay special attention to sharing options of their email. It is advisable to include the buttons for social sharing at the top of the email. Create the interesting content that will be displayed on the social sharing websites and provide a shortened link for your whole content.
2. A survey in the 2013, conducted on the internet users in the U.S., had shown that the users spent more time on email than on any other digital activity. The email was used an hour longer than the popular Facebook.
About The Author: http://www.sg-business-email-lists.com/ Melissa Kay has 10 year in business mailing lists for B2B and B2C clients. She has consulted Fortune 500 companies including IBM, Dell, General Electric and AT&T. She also focuses on business email databases in singapore
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1878611
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Melissa Kay
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1878611
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1878611
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: 50 Tips and Statistics For Email Marketing in the 2014
Author: Melissa Kay
Word Count: 1443
Article URL: http://www.isnare.com/?aid=1878611&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1878611
Easy Publish Tool: http://www.isnare.com/html.php?aid=1878611
*********************** ARTICLE START ***********************
We’ll share some tips with you for a more successful email marketing campaign. Before we do that, let see the statistics to see how important email marketing actually is.
Statistics for email marketing:
1. The average subscriber gets 416 commercial messages each month.
2. The number of existing email accounts is around 3.2 billion.
3. In the 2012. the revenue of email ads has been $156 million.
4. 95% of all online consumers have email address.
5. 91% of the consumers said that they check their email minimum once a day.
6. Average internet user in the U.S. has 3.1 email address.
7. By the year 2017 the U.S. will have around 236.8 million email users.
8. There is a prevision that by 2017 the email audience will grow to 2.76 billion.
9. 78% of brand marketers in the UK said that they see the retention as the purpose of their email marketing programs.
10. 64% of all decision makers use their mobile devices to read the email.
11. 89% of the brand marketers in the UK said that the email is important part of their business advertising strategies.
12. Each $1 that gets spent on email marketing brings average $44.25 in return.
13. 56% of all businesses had intention to increase their email marketing in the 2013.
14. In the last quarter of the 2012, there were more than 90% of the internet users in the UK that have sent or received at least one email per week.
15. 70% of the email users said they always open the emails that come from their favorite companies. Only 18% of email users said that they never open the commercial emails.
16. 55.2% of all global users open the email on desktop computers.
17. The estimate is that the number of the adult email audience in the U.S. in the 2013 will be 188.3 million and it will climb to 203.8 million in the 2017.
18. 93% of all consumers get at least one email that’s based on permission each day.
What about mobile devices?
1. 66% of all emails on Gmail get opened on mobile devices and only 19% in web browsers.
2. When creating the campaign for multi-devices, we need to remember that the most important content has to come first. The content should be ordered in the top-down hierarchy. This idea is one of the basics in journalism.
3. The size of the text body should be at least 13px. If you want to avoid zooming, use the text size 15-16px, depending on the font family and also preview how it looks on a mobile device.
4. Mobile devices provide highly interactive experience of use. Each mail gets viewed in stages and a good email marketing plan will do a research and create special design and content for each stage.
5. Some claim that there are already 50% of the email messages that are opened on mobile devices.
6. One of the basic principles in marketing is that we need to know our audience. If more than 10% of our brand’s audience is using mobile devices, then it’s time to do a mobile optimization.
7. The most used email client for Gmail opening is the built-in iPhone’s mail program. This program opens 34% of all mails on Gmail.
8. Smartphone users represent 55% of the whole mobile population in the U.S. and the time has arrived to stop dividing email messages on mobile and non-mobile ones. Our subscribers will see our messages on many different devices, that include desktop, laptop, tablets and smartphone devices.
9. Instead of focusing only on a click-based interaction with subscribers, think about it more widely. Use a grid-based layout and provide a content that’s easy to read and understand.
10. There are subscription forms that ask their subscribers only to provide an email address. The idea is to keep it simple as possible.
11. Create the one-column layout, because it’s always the most responsive one. If you want to stick to the multi-column layout, test how its elements behave on different devices and consider using a grid.
Master the Inbox
1. How can you lower the bounce rate? Find the emails that generated the highest number of bouncebacks and explore the source of that list.
2. Respect all the terms of the CAN-SPAM federal legislation. You also need to assure that all the removal requests are honored and that those subscribers get removed from your mailing lists.
3. 33% of all email recipients open their email messages only because of the subject line.
4. People most often read emails about travel and their finances.
5. On a typical workday, most emails on desktops and smartphones have been opened between 10a.m. and 4p.m.
6. The recipients will most often read only the subject line or few first lines of the text of your email. That’s why you need to include your CTA early in the email.
7. The subject lines that contain less than 10 characters have 58% of opening rate.
8. Google said that they had more than 425 million active users of Gmail in the June 2012. Litmus’ tracking service of emails showed that around 4% of all email opens were made by Gmail users, in the same month.
Email B2B marketing
1. 61% of the worldwide marketing professionals in B2B sector claimed that CTR is the most useful indicator for the analyze of the email campaign performance. 48% of the B2C marketers claimed the same thing.
2. Auto-responders are great for managing simple, returning mails. You can constantly use them for testing the marketing automation area. They’re perfect for it because you’ll send them often to all the new followers and subscribers.
3. The images are becoming more popular in our inboxes, all since the Facebook, Pinterest and Twitter showed us how to deal with them. You need to smartly choose the images in your email, because they’ll talk about your brand as well. B2B emails can use some fresh designs to make their emails unique.
4. We see more B2B marketers that act smart by personalizing their campaigns to their subscribers’ interests. They use behavioral data and wide selection of online personalization instruments.
5. Use the best marketing practice for creating your email templates, forms and homepages. Most automation providers will offer you the base for your implementation, from design of the template to the content that’s already included as an example.
Data is important.
1. You need to collect detailed data from your subscribers and you need to customize each part of your message to make it relevant.
2. E-mail marketing is great because it will provide you the data about your company’s best customers. Then you can target them with the special offers and discounts in order to stimulate them to share it with their friends and to talk good about your brand.
3. 77% of all marketers said that the history of purchase had great impact on the return on investment (ROI). They are using the data they’ve collected in the past to create campaigns that will influence on their buyer’s process of making decisions.
4. 7 out of 10 people said that they’ve used the a coupon or the other discount that they’ve received in the marketing email in the previous week.
5. If you’re collecting the addresses from the submission forms, you should consider the use of confirmed opt-in. With the confirmed opt-in, your subscribers will be asked to enter their email address in order to access to the content of your website. When they make a registration and give you their email address, they’ll receive the verification email that they’ll need to confirm. This way you’ll get only the active and valid email addresses from your new subscribers.
Email and the social media
1. Any digital marketing campaign needs to pay special attention to sharing options of their email. It is advisable to include the buttons for social sharing at the top of the email. Create the interesting content that will be displayed on the social sharing websites and provide a shortened link for your whole content.
2. A survey in the 2013, conducted on the internet users in the U.S., had shown that the users spent more time on email than on any other digital activity. The email was used an hour longer than the popular Facebook.
About The Author: http://www.sg-business-email-lists.com/ Melissa Kay has 10 year in business mailing lists for B2B and B2C clients. She has consulted Fortune 500 companies including IBM, Dell, General Electric and AT&T. She also focuses on business email databases in singapore
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1878611
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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