Seven Steps You Need To Take Now To Compete In The Twenty-First Century
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Jim Gould
Mar 28, 2013, 8:30:04 PM3/28/13
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Article Title: Seven Steps You Need To Take Now To Compete In The Twenty-First Century
Author: Jim Gould
Word Count: 566
Article URL: http://www.isnare.com/?aid=141397&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=141397
Easy Publish Tool: http://www.isnare.com/html.php?aid=141397
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Every year is finding nonprofits with more challenging environments for funding their programs and operations. There is less support from Federal and State Governments as they reallocate resources to meet their own expanding needs. Grants from foundations are harder to qualify for, and more difficult to obtain. Yet expenditures keep going up. Programs are more costly to fund, and salaries need to be kept competitive with the commercial sector. There are things every nonprofit needs to do to stay viable. Nonprofits need to recognize that they are operating in a competitive environment. Every donor and every grant are being sought by other nonprofits. Here are seven things you can do to stand out from the crowd.
1. Modernize your website. Make it a place that people come to for current information. Keep adding new features as your webmaster makes them available to you. Incorporate features like webmail, flash, search and other applications. Use your website as a conduit to accept donations online. Be sure to include an �About Us� section that does much more than list staff email addresses. Use pictures and biographies to make your web visitors feel they know that person on your staff.
2. Sit down with your bank and find out what they can do for you to make your operations more efficient. Use tools such as �Billpay� and direct payroll services to streamline your financial functions. Integrate your online banking activities with your desktop accounting software.
3. Start thinking as if you were a for profit. Many non-profits pass up easy revenue by focusing on the tax implications of having that revenue deemed unrelated business income. If that were to happen, the worst is that the IRS can tax that revenue, putting the nonprofit in the same tax position as a for-profit, and still leaving a �profit.� Open a store that sells branded merchandise. Subscribe to online marketplaces that will return money to you when people shop online.
4. Review the composition of your Board. Many Boards have members who are chosen not for their ability, but for their contributions to the Organization. Make contributors �Honorary� members with privileges to attend all meetings, but be sure your �Working� members are talented, enthusiastic, knowledgeable, and available to attend meetings and serve on committees.
5. Bring in two outside consultants. Have the first expert review your operations and make recommendations for improvement. If you are anticipating a capital campaign, bring in a second consultant to perform a feasibility study. The conclusions of that study will give you a good idea of the likelihood of success, as well as specific recommendations for steps you can initiate now to better qualify you for success.
6. Major companies are always asking their customers for feedback. You should do the same. This is the most valuable marketing information you can compile. It will point out areas that need attention, as well as programs that are being well received and could be expanded.
7. We are living in a media-driven society. Make sure that newspapers, magazines, TV, and radio are kept informed about the services you provide. Write press releases, invite interviews, and visit with editors.
This is a competitive world, but being a non-profit does not mean you are excluded from the consequences. Initiating some of these steps will help put you at the head of the pack.
About The Author: Jim Gould is the Chairman of Fundraising Solutions, a fundraising company that offer a http://www.fundraising-solutions.org and http://www.clickshopsupport.org, a charity shopping site.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=141397
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jim Gould
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=141397
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=141397
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Seven Steps You Need To Take Now To Compete In The Twenty-First Century
Author: Jim Gould
Word Count: 566
Article URL: http://www.isnare.com/?aid=141397&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=141397
Easy Publish Tool: http://www.isnare.com/html.php?aid=141397
*********************** ARTICLE START ***********************
Every year is finding nonprofits with more challenging environments for funding their programs and operations. There is less support from Federal and State Governments as they reallocate resources to meet their own expanding needs. Grants from foundations are harder to qualify for, and more difficult to obtain. Yet expenditures keep going up. Programs are more costly to fund, and salaries need to be kept competitive with the commercial sector. There are things every nonprofit needs to do to stay viable. Nonprofits need to recognize that they are operating in a competitive environment. Every donor and every grant are being sought by other nonprofits. Here are seven things you can do to stand out from the crowd.
1. Modernize your website. Make it a place that people come to for current information. Keep adding new features as your webmaster makes them available to you. Incorporate features like webmail, flash, search and other applications. Use your website as a conduit to accept donations online. Be sure to include an �About Us� section that does much more than list staff email addresses. Use pictures and biographies to make your web visitors feel they know that person on your staff.
2. Sit down with your bank and find out what they can do for you to make your operations more efficient. Use tools such as �Billpay� and direct payroll services to streamline your financial functions. Integrate your online banking activities with your desktop accounting software.
3. Start thinking as if you were a for profit. Many non-profits pass up easy revenue by focusing on the tax implications of having that revenue deemed unrelated business income. If that were to happen, the worst is that the IRS can tax that revenue, putting the nonprofit in the same tax position as a for-profit, and still leaving a �profit.� Open a store that sells branded merchandise. Subscribe to online marketplaces that will return money to you when people shop online.
4. Review the composition of your Board. Many Boards have members who are chosen not for their ability, but for their contributions to the Organization. Make contributors �Honorary� members with privileges to attend all meetings, but be sure your �Working� members are talented, enthusiastic, knowledgeable, and available to attend meetings and serve on committees.
5. Bring in two outside consultants. Have the first expert review your operations and make recommendations for improvement. If you are anticipating a capital campaign, bring in a second consultant to perform a feasibility study. The conclusions of that study will give you a good idea of the likelihood of success, as well as specific recommendations for steps you can initiate now to better qualify you for success.
6. Major companies are always asking their customers for feedback. You should do the same. This is the most valuable marketing information you can compile. It will point out areas that need attention, as well as programs that are being well received and could be expanded.
7. We are living in a media-driven society. Make sure that newspapers, magazines, TV, and radio are kept informed about the services you provide. Write press releases, invite interviews, and visit with editors.
This is a competitive world, but being a non-profit does not mean you are excluded from the consequences. Initiating some of these steps will help put you at the head of the pack.
About The Author: Jim Gould is the Chairman of Fundraising Solutions, a fundraising company that offer a http://www.fundraising-solutions.org and http://www.clickshopsupport.org, a charity shopping site.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=141397
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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