Marketing Planning For Introverts
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Marcia Yudkin
Apr 23, 2013, 2:20:05 PM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Marketing Planning For Introverts
Author: Marcia Yudkin
Word Count: 523
Article URL: http://www.isnare.com/?aid=923672&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=923672
Easy Publish Tool: http://www.isnare.com/html.php?aid=923672
*********************** ARTICLE START ***********************
So you�re in business, and you�ve realized you�re constitutionally one of The Quiet Ones � someone who would rather garden, read or run alone than attend a party. You have two options: Try to fit in with the dominant social-butterflies-rule culture, or unapologetically be yourself.
Contrary to what you might have been taught, the second course of action does not mean committing business suicide. It�s actually highly possible to reach business success by being true to yourself if you are willing to make some unconventional choices. I have done it and so have many of my colleagues who feel life is too short to march to the wrong drummer.
One way to get started is to use the year-end planning process to create a marketing plan that tosses out the "musts" you�ve inherited from extroverts and that fits your own likes and dislikes. Of course, you can create a marketing plan any other time of the year, as well.
What would an introvert-friendly marketing plan look like?
The plan itself would clearly differ according to your profession, goals and resources. Nevertheless, here is how the process of planning might go once you decided to build your business around your personality rather than attempting to become the personality others say you should be.
1. You�ll look back at the recent past and think about what you�ve enjoyed doing and what you hated doing, what never got done, what worked even better than hoped for and where you had difficulties meeting clients� expectations. For instance, you got great results from inviting current and past clients to lunch and from postcards you mailed, but disliked volunteering at animal shelter fundraisers and dealing with Client X�s incessant phone calls.
2. Before forming goals for the year ahead, you�ll think about your personal preferences and wishes as well as more traditional measures like market share, revenue, profits or number of employees. For example, several years ago I resolved to develop information products (and did it) so I could make money while I was on a months-long road trip to Alaska. Perhaps you wish you had more time for your family or hobbies, or that you�d be working for more appreciative clients.
3. In thinking about how to reach your marketing goals, you�ll set aside "musts" you may have taken as givens in the past. You�ll weigh the psychological costs and rewards of any tactic along with its economic and business potential. For anything that feels violently unsuited to you personally, you�ll consider options like outsourcing, delegating or simply letting it go.
4. After you put together a tentative marketing plan, you�ll ponder whether it or a part of it feels overwhelming. If so, you�ll make adjustments so it feels manageable.
Your reward: A marketing plan that probably wouldn�t suit anyone else. For you, however, it has exciting potential for bringing you the business you most want to have and for ensuring that you feel fulfilled in the coming year.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. Author of 15 books, she mentors introverts so they attract the kind of clients who make them happiest. Learn more from her free Marketing for Introverts manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=923672
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=923672
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=923672
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Marketing Planning For Introverts
Author: Marcia Yudkin
Word Count: 523
Article URL: http://www.isnare.com/?aid=923672&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=923672
Easy Publish Tool: http://www.isnare.com/html.php?aid=923672
*********************** ARTICLE START ***********************
So you�re in business, and you�ve realized you�re constitutionally one of The Quiet Ones � someone who would rather garden, read or run alone than attend a party. You have two options: Try to fit in with the dominant social-butterflies-rule culture, or unapologetically be yourself.
Contrary to what you might have been taught, the second course of action does not mean committing business suicide. It�s actually highly possible to reach business success by being true to yourself if you are willing to make some unconventional choices. I have done it and so have many of my colleagues who feel life is too short to march to the wrong drummer.
One way to get started is to use the year-end planning process to create a marketing plan that tosses out the "musts" you�ve inherited from extroverts and that fits your own likes and dislikes. Of course, you can create a marketing plan any other time of the year, as well.
What would an introvert-friendly marketing plan look like?
The plan itself would clearly differ according to your profession, goals and resources. Nevertheless, here is how the process of planning might go once you decided to build your business around your personality rather than attempting to become the personality others say you should be.
1. You�ll look back at the recent past and think about what you�ve enjoyed doing and what you hated doing, what never got done, what worked even better than hoped for and where you had difficulties meeting clients� expectations. For instance, you got great results from inviting current and past clients to lunch and from postcards you mailed, but disliked volunteering at animal shelter fundraisers and dealing with Client X�s incessant phone calls.
2. Before forming goals for the year ahead, you�ll think about your personal preferences and wishes as well as more traditional measures like market share, revenue, profits or number of employees. For example, several years ago I resolved to develop information products (and did it) so I could make money while I was on a months-long road trip to Alaska. Perhaps you wish you had more time for your family or hobbies, or that you�d be working for more appreciative clients.
3. In thinking about how to reach your marketing goals, you�ll set aside "musts" you may have taken as givens in the past. You�ll weigh the psychological costs and rewards of any tactic along with its economic and business potential. For anything that feels violently unsuited to you personally, you�ll consider options like outsourcing, delegating or simply letting it go.
4. After you put together a tentative marketing plan, you�ll ponder whether it or a part of it feels overwhelming. If so, you�ll make adjustments so it feels manageable.
Your reward: A marketing plan that probably wouldn�t suit anyone else. For you, however, it has exciting potential for bringing you the business you most want to have and for ensuring that you feel fulfilled in the coming year.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. Author of 15 books, she mentors introverts so they attract the kind of clients who make them happiest. Learn more from her free Marketing for Introverts manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=923672
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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