Here�s Why You Should NOT Do Media Interviews
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Paul Hartunian
Dec 25, 2013, 12:20:16 PM12/25/13
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Please consider this free-reprint article written by:
Paul Hartunian
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Article Title: Here�s Why You Should NOT Do Media Interviews
Author: Paul Hartunian
Word Count: 788
Article URL: http://www.isnare.com/?aid=1875276&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1875276
Easy Publish Tool: http://www.isnare.com/html.php?aid=1875276
*********************** ARTICLE START ***********************
In the last part of this series I promised to tell you why you should *not* do media interviews. I'm going to keep my promise right now. Frequently (far too frequently actually) we get phone calls, faxes and emails in my office from people in a panic. They have one of the following two "emergencies":
1 - something just happened in the news that directly relates to their product or service. They know that if they can get a press release out *right away*, telling the media about their product or service, they'll make a fortune (and they're right!). Unfortunately, they don't know how to write a press release.
2 - they sent out a press release and now one of the "Big Guys" (Ellen, CNN, USA Today, etc.) has called for an interview - but they don't know what to say or how to do an effective interview
They either want us to email them samples of properly written press releases, bios and Q&A sheets they can use as models or they want us to teach them what to say to the people who called and how to do an effective interview. They want the information *NOW* and they want it for free.
None of these people have my publicity kit. They may have glanced over a few issues of my ezine. They haven't made any effort to learn what to do but they want to cash in. Our response is always the same... No!
In addition, we unsubscribe them from my ezine. We don't want people like that as subscribers. The audacity of them! Many of you have made the investment of time and money to learn my system. Now you're reaping the benefits. Along come these slackers wanting a shortcut to success. It just doesn't happen that way. I'm also concerned for them for another reason.
They have no idea what they're doing. So they'll either send out a lousy press release or they'll screw up the interview. Then when they bomb from coast-to-coast, they'll blame it on publicity. They'll talk about how publicity doesn't work, how my system doesn't work and on and on.
If you've been a subscriber for any amount of time you know how much I love publicity. It's given me and many, many other people everything we could possibly want. When people try to give publicity a bad name, I'm not a happy camper.
Many people think that if Ellen would just call and have them on her show, they'd hit the jackpot. The truth is that if you're not prepared, your shot on Ellen could be one of the biggest nightmares of your life. When people first purchase my publicity kit, I urge them to begin by doing interviews on tiny radio stations and with [tiny newspapers. Do three or four of these to get used to doing interviews to see how the whole thing works.
Once you get comfortable with the tiny radio stations and newspapers, move up to larger outlets and add some television. Then move up to the big time � Ellen, CNN, the New York Times, etc. By that time you have experience. You know what to say. You know how to do effective interviews. You're comfortable and you're having a ball. This whole process doesn't take a long time...and it's lots of fun. But do it any other way and you're flirting with trouble. The analogy I use is someone trying to drive from New York to St. Louis withouthaving any idea where St. Louis is. He could wander around hoping to find St. Louis. Or, he could get a map.
In my publicity kit I provide you with a step-by-step tested, proven road map to success with the media. If you�re looking for the system that works, stay with me. If you're looking for a magic shortcut to vast fortunes by next Thursday, hook up with the snake oil salesmen who peddle that trash. But don't come to me for the genie in the bottle.
When you follow the proven path, you're virtually guaranteed success. But when you start doing interviews before you're ready, I'm betting you're going to bump into trouble - big time! To me, publicity is the key to the land of opportunity. Do it the right way and you can hit the jackpot. Do it the wrong way and you'll wonder what happened to you.
Next time I'll give you the details of my most embarrassing encounter with the media. I'll also tell you exactly how to avoid having the same thing happen to you.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Paul Hartunian
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1875276
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1875276
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Here�s Why You Should NOT Do Media Interviews
Author: Paul Hartunian
Word Count: 788
Article URL: http://www.isnare.com/?aid=1875276&ca=Business+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1875276
Easy Publish Tool: http://www.isnare.com/html.php?aid=1875276
*********************** ARTICLE START ***********************
In the last part of this series I promised to tell you why you should *not* do media interviews. I'm going to keep my promise right now. Frequently (far too frequently actually) we get phone calls, faxes and emails in my office from people in a panic. They have one of the following two "emergencies":
1 - something just happened in the news that directly relates to their product or service. They know that if they can get a press release out *right away*, telling the media about their product or service, they'll make a fortune (and they're right!). Unfortunately, they don't know how to write a press release.
2 - they sent out a press release and now one of the "Big Guys" (Ellen, CNN, USA Today, etc.) has called for an interview - but they don't know what to say or how to do an effective interview
They either want us to email them samples of properly written press releases, bios and Q&A sheets they can use as models or they want us to teach them what to say to the people who called and how to do an effective interview. They want the information *NOW* and they want it for free.
None of these people have my publicity kit. They may have glanced over a few issues of my ezine. They haven't made any effort to learn what to do but they want to cash in. Our response is always the same... No!
In addition, we unsubscribe them from my ezine. We don't want people like that as subscribers. The audacity of them! Many of you have made the investment of time and money to learn my system. Now you're reaping the benefits. Along come these slackers wanting a shortcut to success. It just doesn't happen that way. I'm also concerned for them for another reason.
They have no idea what they're doing. So they'll either send out a lousy press release or they'll screw up the interview. Then when they bomb from coast-to-coast, they'll blame it on publicity. They'll talk about how publicity doesn't work, how my system doesn't work and on and on.
If you've been a subscriber for any amount of time you know how much I love publicity. It's given me and many, many other people everything we could possibly want. When people try to give publicity a bad name, I'm not a happy camper.
Many people think that if Ellen would just call and have them on her show, they'd hit the jackpot. The truth is that if you're not prepared, your shot on Ellen could be one of the biggest nightmares of your life. When people first purchase my publicity kit, I urge them to begin by doing interviews on tiny radio stations and with [tiny newspapers. Do three or four of these to get used to doing interviews to see how the whole thing works.
Once you get comfortable with the tiny radio stations and newspapers, move up to larger outlets and add some television. Then move up to the big time � Ellen, CNN, the New York Times, etc. By that time you have experience. You know what to say. You know how to do effective interviews. You're comfortable and you're having a ball. This whole process doesn't take a long time...and it's lots of fun. But do it any other way and you're flirting with trouble. The analogy I use is someone trying to drive from New York to St. Louis withouthaving any idea where St. Louis is. He could wander around hoping to find St. Louis. Or, he could get a map.
In my publicity kit I provide you with a step-by-step tested, proven road map to success with the media. If you�re looking for the system that works, stay with me. If you're looking for a magic shortcut to vast fortunes by next Thursday, hook up with the snake oil salesmen who peddle that trash. But don't come to me for the genie in the bottle.
When you follow the proven path, you're virtually guaranteed success. But when you start doing interviews before you're ready, I'm betting you're going to bump into trouble - big time! To me, publicity is the key to the land of opportunity. Do it the right way and you can hit the jackpot. Do it the wrong way and you'll wonder what happened to you.
Next time I'll give you the details of my most embarrassing encounter with the media. I'll also tell you exactly how to avoid having the same thing happen to you.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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