Why Restaurants Are Investing In Narrowcasting
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Barry Byers
May 8, 2013, 9:50:07 PM5/8/13
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Barry Byers
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Article Title: Why Restaurants Are Investing In Narrowcasting
Author: Barry Byers
Word Count: 539
Article URL: http://www.isnare.com/?aid=232712&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=232712
Easy Publish Tool: http://www.isnare.com/html.php?aid=232712
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The benefits of digital merchandising - upselling, cross-selling, entertaining and informing customers � appeal to a wide range of industries. The restaurant industry is no exception. In this article, we will use the restaurant sector as the basis of a discussion of the ways retailers of all kinds can use digital narrowcasting for marketing.
How Restaurants Use Digital Displays
Restaurants have just as much need as any retailer to upsell customers and promote higher-margin items. Televisions have been a fixture in many kinds of restaurants for some time, but restaurateurs have begun to realize that news and sports, while contributing to the customer experience, may not do much to increase sales.
Digital signage, or narrowcasting, takes the entertainment component of TV and enhances it by presenting targeted marketing messages among the entertainment and information segments. Customers still enjoy the display, but they also view subtle advertising messages.
Narrowcasting is ideally suited to the restaurant industry. Images of food are guaranteed to turn heads. And with day-parting technology, restaurateurs can change the focus of their digital ads for different meals, promoting breakfast items in the morning, a featured entr�e in the evening and so on.
How Restaurant Customers Benefit from Digital Displays
Digital signage in a restaurant can inform and entertain, help promote items, and reduce perceived waiting times between ordering and delivery of a meal.
� Information � Digital media makes it easy for restaurants to promote their specials. Because content can be refreshed and changed quickly, restaurants can offer a wider range of specials and promotions without worry about the cost of printing new marketing materials.
� Virtual Open Kitchen � A new trend reported by Digital Signage Today in its examination of restaurant digital signage is the use of narrowcasting to show customers how their food is prepared. When a real open kitchen is not possible, video can reassure customers that a restaurant employs safe food handling practices.
� Branding � Digital media makes it easy for restaurateurs to create a �feeling� about their restaurant that translates into a positive image of the restaurant�s brand.
� Wait Times � When done right, digital signage can entertain viewers, a critical benefit in any industry where wait times can be a factor. Banks also use digital displays to reduce perceived wait times.
How Restaurants Benefit from Digital Displays
Restaurants can realize significant benefits from digital displays.
� Emotional Connection � Images of people enjoying food make viewers feel good. This happy feeling boosts the reputation of the restaurant.
� Upselling � Quick service restaurants have had great success using digital menu boards to encourage customers to add to their orders or try higher-margin offerings.
� Lower Marketing Costs � Digital displays can be managed centrally, allowing consistent and correct marketing messages to be easily distributed electronically. With digital content, printing costs drop significantly.
� Staff Training � In another trend reported by Digital Signage Today, many restaurants are using their digital media to train staff and keep them informed about new product offerings.
Retailers of all kinds can gain many valuable insights from the narrowcasting experience of the restaurant industry.
About The Author: For more information on http://www.ek3.com/digital-merchandising-products/digital-signage.htm digital signage contact http://www.ek3.com EK3
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=232712
*********************** ARTICLE END ***********************
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Barry Byers
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=232712
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=232712
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Why Restaurants Are Investing In Narrowcasting
Author: Barry Byers
Word Count: 539
Article URL: http://www.isnare.com/?aid=232712&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=232712
Easy Publish Tool: http://www.isnare.com/html.php?aid=232712
*********************** ARTICLE START ***********************
The benefits of digital merchandising - upselling, cross-selling, entertaining and informing customers � appeal to a wide range of industries. The restaurant industry is no exception. In this article, we will use the restaurant sector as the basis of a discussion of the ways retailers of all kinds can use digital narrowcasting for marketing.
How Restaurants Use Digital Displays
Restaurants have just as much need as any retailer to upsell customers and promote higher-margin items. Televisions have been a fixture in many kinds of restaurants for some time, but restaurateurs have begun to realize that news and sports, while contributing to the customer experience, may not do much to increase sales.
Digital signage, or narrowcasting, takes the entertainment component of TV and enhances it by presenting targeted marketing messages among the entertainment and information segments. Customers still enjoy the display, but they also view subtle advertising messages.
Narrowcasting is ideally suited to the restaurant industry. Images of food are guaranteed to turn heads. And with day-parting technology, restaurateurs can change the focus of their digital ads for different meals, promoting breakfast items in the morning, a featured entr�e in the evening and so on.
How Restaurant Customers Benefit from Digital Displays
Digital signage in a restaurant can inform and entertain, help promote items, and reduce perceived waiting times between ordering and delivery of a meal.
� Information � Digital media makes it easy for restaurants to promote their specials. Because content can be refreshed and changed quickly, restaurants can offer a wider range of specials and promotions without worry about the cost of printing new marketing materials.
� Virtual Open Kitchen � A new trend reported by Digital Signage Today in its examination of restaurant digital signage is the use of narrowcasting to show customers how their food is prepared. When a real open kitchen is not possible, video can reassure customers that a restaurant employs safe food handling practices.
� Branding � Digital media makes it easy for restaurateurs to create a �feeling� about their restaurant that translates into a positive image of the restaurant�s brand.
� Wait Times � When done right, digital signage can entertain viewers, a critical benefit in any industry where wait times can be a factor. Banks also use digital displays to reduce perceived wait times.
How Restaurants Benefit from Digital Displays
Restaurants can realize significant benefits from digital displays.
� Emotional Connection � Images of people enjoying food make viewers feel good. This happy feeling boosts the reputation of the restaurant.
� Upselling � Quick service restaurants have had great success using digital menu boards to encourage customers to add to their orders or try higher-margin offerings.
� Lower Marketing Costs � Digital displays can be managed centrally, allowing consistent and correct marketing messages to be easily distributed electronically. With digital content, printing costs drop significantly.
� Staff Training � In another trend reported by Digital Signage Today, many restaurants are using their digital media to train staff and keep them informed about new product offerings.
Retailers of all kinds can gain many valuable insights from the narrowcasting experience of the restaurant industry.
About The Author: For more information on http://www.ek3.com/digital-merchandising-products/digital-signage.htm digital signage contact http://www.ek3.com EK3
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=232712
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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