A Plastic Surgeon is Not a Hairdresser: Tips For Choosing a Qualified Aesthetic Surgeon in a Marketing Driven World
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Katie Perry
Feb 14, 2014, 6:00:02 PM2/14/14
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Please consider this free-reprint article written by:
Katie Perry
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Article Title: A Plastic Surgeon is Not a Hairdresser: Tips For Choosing a Qualified Aesthetic Surgeon in a Marketing Driven World
Author: Katie Perry
Word Count: 618
Article URL: http://www.isnare.com/?aid=1883275&ca=Medical+Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1883275
Easy Publish Tool: http://www.isnare.com/html.php?aid=1883275
*********************** ARTICLE START ***********************
Aesthetic surgery is completely elective. If you’ve decided to undergo a cosmetic procedure, you’ve done so because you want to, and not because you need to. Moreover, when you select your aesthetic surgeon, you are investing your discretionary income in a free market in which advertising and the media can be very influential. Nevertheless, aesthetic surgery is still surgery. The prospect of undergoing any type of surgery can be daunting, and your confidence in your surgeon is of utmost importance. In order to make the best decisions regarding your health, well-being, and appearance, it is vital to educate yourself and look beyond the media hype.
Unfortunately, there are some marketing-happy surgeons out there who will say whatever it takes to sell their services. Cosmetic industry moguls, in particular, are masters at making the results of a procedure or product seem attractive, striking, and desirable, because those are the attributes that sell. Of course, this would be fine if the selling points were based on science, medicine, or fact. All too often, though, they are not.
What’s more, it’s become very popular to market the “latest and greatest” thing – whatever that might be. But, it is important for a prospective patient to keep in mind that the newest procedures or technologies are always the least proven. In order to understand the true value of something, it is necessary to observe its performance over time. Therefore, by default, a brand new product or procedure is unproven, and thus experimental. While slick, flashy advertising about the “latest and greatest” thing might be suitable for food or fashion, it is completely inappropriate for cosmetic procedures that affect people’s health and lives.
Finally, some “surgeons” offer certain cosmetic procedures without having the proper background to perform them. These practitioners are not plastic or reconstructive surgeons; rather, they might come from completely different fields. For example, they could be pediatricians, family practitioners, gynecologists, or even dentists who attended a few seminars on a new product or technology. Oftentimes, these seminars are sponsored by the very same parties who manufacture or sell the subject products or technologies, and thus can hardly be considered to be unbiased.
Guidelines for Choosing a Qualified Aesthetic Surgeon
As you do your research, it might be difficult to differentiate the good medicine from the marketing hype. Here are some guidelines to help you choose a qualified cosmetic surgeon:
• Inquire about the surgeon’s qualifications and experience. Keep in mind that any licensed physician can call him- or herself a “cosmetic surgeon,” so it is essential to confirm that you are being treated by a properly trained and certified surgeon who is Board Certified by the American Board of Plastic Surgery.
• Find out if the surgeon specializes in the type of surgery you are seeking and, if so, the number of procedures he or she has performed, and over what period of time.
• Ask about the surgeon’s complication rate, the most common complication he or she encounters, and his or her reoperation rate.
• Finally, follow your instincts. If you feel uneasy around a particular surgeon for any reason — or no reason — you should probably continue your search.
Consult with an Experienced Surgeon
When you choose an aesthetic surgeon, you entrust him or her with your health and well-being. A qualified surgeon will know the field and have the training and experience necessary to understand new techniques and products and evaluate their expected effectiveness and outcomes. Together, you can make decisions based on objective, impartial, and well-proven data to achieve your desired aesthetic result.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Katie Perry
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1883275
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1883275
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: A Plastic Surgeon is Not a Hairdresser: Tips For Choosing a Qualified Aesthetic Surgeon in a Marketing Driven World
Author: Katie Perry
Word Count: 618
Article URL: http://www.isnare.com/?aid=1883275&ca=Medical+Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1883275
Easy Publish Tool: http://www.isnare.com/html.php?aid=1883275
*********************** ARTICLE START ***********************
Aesthetic surgery is completely elective. If you’ve decided to undergo a cosmetic procedure, you’ve done so because you want to, and not because you need to. Moreover, when you select your aesthetic surgeon, you are investing your discretionary income in a free market in which advertising and the media can be very influential. Nevertheless, aesthetic surgery is still surgery. The prospect of undergoing any type of surgery can be daunting, and your confidence in your surgeon is of utmost importance. In order to make the best decisions regarding your health, well-being, and appearance, it is vital to educate yourself and look beyond the media hype.
Unfortunately, there are some marketing-happy surgeons out there who will say whatever it takes to sell their services. Cosmetic industry moguls, in particular, are masters at making the results of a procedure or product seem attractive, striking, and desirable, because those are the attributes that sell. Of course, this would be fine if the selling points were based on science, medicine, or fact. All too often, though, they are not.
What’s more, it’s become very popular to market the “latest and greatest” thing – whatever that might be. But, it is important for a prospective patient to keep in mind that the newest procedures or technologies are always the least proven. In order to understand the true value of something, it is necessary to observe its performance over time. Therefore, by default, a brand new product or procedure is unproven, and thus experimental. While slick, flashy advertising about the “latest and greatest” thing might be suitable for food or fashion, it is completely inappropriate for cosmetic procedures that affect people’s health and lives.
Finally, some “surgeons” offer certain cosmetic procedures without having the proper background to perform them. These practitioners are not plastic or reconstructive surgeons; rather, they might come from completely different fields. For example, they could be pediatricians, family practitioners, gynecologists, or even dentists who attended a few seminars on a new product or technology. Oftentimes, these seminars are sponsored by the very same parties who manufacture or sell the subject products or technologies, and thus can hardly be considered to be unbiased.
Guidelines for Choosing a Qualified Aesthetic Surgeon
As you do your research, it might be difficult to differentiate the good medicine from the marketing hype. Here are some guidelines to help you choose a qualified cosmetic surgeon:
• Inquire about the surgeon’s qualifications and experience. Keep in mind that any licensed physician can call him- or herself a “cosmetic surgeon,” so it is essential to confirm that you are being treated by a properly trained and certified surgeon who is Board Certified by the American Board of Plastic Surgery.
• Find out if the surgeon specializes in the type of surgery you are seeking and, if so, the number of procedures he or she has performed, and over what period of time.
• Ask about the surgeon’s complication rate, the most common complication he or she encounters, and his or her reoperation rate.
• Finally, follow your instincts. If you feel uneasy around a particular surgeon for any reason — or no reason — you should probably continue your search.
Consult with an Experienced Surgeon
When you choose an aesthetic surgeon, you entrust him or her with your health and well-being. A qualified surgeon will know the field and have the training and experience necessary to understand new techniques and products and evaluate their expected effectiveness and outcomes. Together, you can make decisions based on objective, impartial, and well-proven data to achieve your desired aesthetic result.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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