Marketing And Promoting Your Ebay Store
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Jason Griffith
May 8, 2013, 1:15:53 PM5/8/13
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Please consider this free-reprint article written by:
Jason Griffith
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Article Title: Marketing And Promoting Your Ebay Store
Author: Jason Griffith
Word Count: 566
Article URL: http://www.isnare.com/?aid=126208&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=126208
Easy Publish Tool: http://www.isnare.com/html.php?aid=126208
*********************** ARTICLE START ***********************
Owning an eBay store is in essence a business of marketing and promotion that is conducted by people who, by and large, know anywhere between nothing and very little about marketing and promotion.
The simple act of opening your eBay store in your eBay account, doing the basic layout with the Manage Your Store features, and creating item listings to populate the store inventory - that is the quick and easy part of owning an eBay store.
Once you have completed those steps, you might sit back feeling satisfied with your effort. You own an eBay store. People are going to flock to your store in droves. Or, are they?
The hard fact is, no, they are probably not going to flock to your eBay store in droves. If you do not market and promote your store, all you have done so far is create a piece of dead virtual real estate that will sit somewhere forgotten in a dark corner of electronic la-la land. The only visitor to the store will be you, when you check to see if something went wrong with your store and people perhaps cannot navigate to it, because your store inventory items are not selling at all.
Marketing and promoting your eBay store should start with you first acquiring some basic knowledge of marketing and promotion. Search your local bookstores or online stores like Amazon for titles that are targeted towards beginners in marketing and promotion. You need to understand what is important, what principles apply, and what works and what does not work.
Once you have acquired the basic knowledge then go through the promotional features that eBay has to offer. You will need to do a lot of reading and even more understanding. However, the features offered by eBay only reach as far as marketing and promoting your eBay store within eBay itself.
Unfortunately, that is often not enough to make a success of your eBay store.
It is very important that you market and promote your eBay store outside of eBay as well. To do this, you need to learn about, and apply many different techniques.
The following is a sample of the things you will need to do:
1) You must get your store pages into the major search engines so that people can find your store pages and item listings when they do their searches. This drives traffic to your eBay store and does not cost a penny.
2) You need to advertise your eBay store. You can accomplish this by advertising through one of the Pay per Click (PPC) services, such as Google AdWords and Yahoo Sponsored Search. Another method of advertising is offline through ads in the printed and broadcast media.
3) Person to person promotion is also important. For that you will need to use flyers, business cards, and other promotional material.
It is impossible to provide you with all the details in an article like this, but at least one can point you into the directions that you need to explore further.
Without vigorous marketing and promotion, your eBay store will probably just limp along at the very best. Without a basic understanding of marketing and promotion, you will not be able to market and promote your store.
About The Author: Jason Griffith writes eBay Store reviews for http://BestAuctionStores.com (http://www.bestauctionstores.com), a site dedicated to providing eBay Store Owners with reviews and feedback about their stores.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=126208
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jason Griffith
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=126208
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=126208
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Marketing And Promoting Your Ebay Store
Author: Jason Griffith
Word Count: 566
Article URL: http://www.isnare.com/?aid=126208&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=126208
Easy Publish Tool: http://www.isnare.com/html.php?aid=126208
*********************** ARTICLE START ***********************
Owning an eBay store is in essence a business of marketing and promotion that is conducted by people who, by and large, know anywhere between nothing and very little about marketing and promotion.
The simple act of opening your eBay store in your eBay account, doing the basic layout with the Manage Your Store features, and creating item listings to populate the store inventory - that is the quick and easy part of owning an eBay store.
Once you have completed those steps, you might sit back feeling satisfied with your effort. You own an eBay store. People are going to flock to your store in droves. Or, are they?
The hard fact is, no, they are probably not going to flock to your eBay store in droves. If you do not market and promote your store, all you have done so far is create a piece of dead virtual real estate that will sit somewhere forgotten in a dark corner of electronic la-la land. The only visitor to the store will be you, when you check to see if something went wrong with your store and people perhaps cannot navigate to it, because your store inventory items are not selling at all.
Marketing and promoting your eBay store should start with you first acquiring some basic knowledge of marketing and promotion. Search your local bookstores or online stores like Amazon for titles that are targeted towards beginners in marketing and promotion. You need to understand what is important, what principles apply, and what works and what does not work.
Once you have acquired the basic knowledge then go through the promotional features that eBay has to offer. You will need to do a lot of reading and even more understanding. However, the features offered by eBay only reach as far as marketing and promoting your eBay store within eBay itself.
Unfortunately, that is often not enough to make a success of your eBay store.
It is very important that you market and promote your eBay store outside of eBay as well. To do this, you need to learn about, and apply many different techniques.
The following is a sample of the things you will need to do:
1) You must get your store pages into the major search engines so that people can find your store pages and item listings when they do their searches. This drives traffic to your eBay store and does not cost a penny.
2) You need to advertise your eBay store. You can accomplish this by advertising through one of the Pay per Click (PPC) services, such as Google AdWords and Yahoo Sponsored Search. Another method of advertising is offline through ads in the printed and broadcast media.
3) Person to person promotion is also important. For that you will need to use flyers, business cards, and other promotional material.
It is impossible to provide you with all the details in an article like this, but at least one can point you into the directions that you need to explore further.
Without vigorous marketing and promotion, your eBay store will probably just limp along at the very best. Without a basic understanding of marketing and promotion, you will not be able to market and promote your store.
About The Author: Jason Griffith writes eBay Store reviews for http://BestAuctionStores.com (http://www.bestauctionstores.com), a site dedicated to providing eBay Store Owners with reviews and feedback about their stores.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=126208
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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