Authors, Read This � If You Have Stomach For It
1 view
Skip to first unread message
Paul Hartunian
Sep 7, 2013, 2:40:03 PM9/7/13
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Paul Hartunian
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1858429
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1858429
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Authors, Read This � If You Have Stomach For It
Author: Paul Hartunian
Word Count: 879
Article URL: http://www.isnare.com/?aid=1858429&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1858429
Easy Publish Tool: http://www.isnare.com/html.php?aid=1858429
*********************** ARTICLE START ***********************
I may lose some author friends because of what I�m about to say about authors. But I�m going to tell you the straight truth, as I always do.
First, let me say that I am one of you. I�m an author too. Search Amazon and see how many books I have there. I�ll save you the time � there are 85.
Being one of you, I want the best for you and I want you to be on the right path. But you�re being taken advantage of. For the most part, it�s your fault.
Authors are prime targets for people who market a whole variety of products and services. Some of these products and services are worth far more than they cost. But many of them are just short of worthless. Some of these people actually prey on you. So why is this your fault? Because you�ve completely wrapped your ego around your book.
Some time ago I asked all of my newsletter subscribers what I can do to help them become more successful. Authors made up a large percentage of the people who responded. One of the most common comments I got from these authors went something like this:
�I have a story that must be told. If I could only get my book into the hands of people everywhere, it could make enormous changes in the world.�
I could tell that many of these authors think they are the next Stephen King.
They aren�t.
They think they have the next NY Times bestseller.
They don�t.
They think they have information that everyone needs and must have.
Not a chance.
It�s one thing to do everything possible to make your book a success. It�s a whole �nuther thing (I love that term) to wrap your ego around your book.
Your book is a marketing tool. It�s not your child, your baby or any other part of you.
Writing your book was not a labor of love, a trial by fire, or a brutal experience. If you think it was, you�re a Drama Queen, even if you�re a man.
Sure, you�re proud of your book. I�m proud of every one of my books. But I savored that feeling for a few minutes, then I got to work to make them successes.
Out of all the authors I heard from recently, only one impressed me � that being my consulting client Alan Davidson. Alan sent me one of the clearest, most concise, focused plans for making his book a success that I�ve seen in a long time.
Almost every other author sent me an impassioned plea to help �get the word out� about their masterpiece; the manuscript that will save the world, if only people will read it. If only a publisher will stop what he�s doing and dump tons of time and money into getting it into circulation.
Unscrupulous marketers know that your ego is tightly wound around your book. Because of that, you�re easy prey.
Everything I write in my articles has a publicity lesson. This diatribe is no different.
Many authors have difficulty when it comes to getting publicity. They shouldn�t have difficulty, but they do.
Many of you authors have been told that it�s difficult to get publicity for your novel, your book of poetry, your children�s book, your textbook, etc. You�ve been told that only non-fiction books get the big publicity.
Absolute nonsense. People who tell you that simply don�t know how to advise you to get publicity. I don�t care what type of book you�ve written, I can advise you on how to get publicity.
The problem comes when many authors write their press releases and do their interviews. To be down-in-the-street honest, many authors sound less than sane and focused when they try to get publicity. As I mentioned earlier, they feel their book will save the world, will revolutionize life as we know it, will make medical breakthroughs unknown to science. They come off as kooks at the least and total whack-jobs at the worst.
Actually, they are neither. They are overly-enthusiastic about their book. Their ego is tightly wrapped around the book. They don�t see their book in the proper light � as a very important marketing tool that represents them.
Every one of you authors, regardless of the type of book you�ve written, has loads of publicity opportunities. It�s your responsibility to make the most of those publicity opportunities and to represent yourself as a sane, well-spoken, informative authority on what you wrote.
Now those of you who aren�t authors are saying: �I�m not an author. What does this have to do with me?�.
All you have to do is change the word �author� to the word that represents your business and everything I just said pertains to you.
About The Author: The best source for reliable information on how to get publicity for your business (regardless of what type of business you have) is Paul Hartunian�s website � http://www.hartunian.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1858429
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Paul Hartunian
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1858429
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1858429
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Authors, Read This � If You Have Stomach For It
Author: Paul Hartunian
Word Count: 879
Article URL: http://www.isnare.com/?aid=1858429&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1858429
Easy Publish Tool: http://www.isnare.com/html.php?aid=1858429
*********************** ARTICLE START ***********************
I may lose some author friends because of what I�m about to say about authors. But I�m going to tell you the straight truth, as I always do.
First, let me say that I am one of you. I�m an author too. Search Amazon and see how many books I have there. I�ll save you the time � there are 85.
Being one of you, I want the best for you and I want you to be on the right path. But you�re being taken advantage of. For the most part, it�s your fault.
Authors are prime targets for people who market a whole variety of products and services. Some of these products and services are worth far more than they cost. But many of them are just short of worthless. Some of these people actually prey on you. So why is this your fault? Because you�ve completely wrapped your ego around your book.
Some time ago I asked all of my newsletter subscribers what I can do to help them become more successful. Authors made up a large percentage of the people who responded. One of the most common comments I got from these authors went something like this:
�I have a story that must be told. If I could only get my book into the hands of people everywhere, it could make enormous changes in the world.�
I could tell that many of these authors think they are the next Stephen King.
They aren�t.
They think they have the next NY Times bestseller.
They don�t.
They think they have information that everyone needs and must have.
Not a chance.
It�s one thing to do everything possible to make your book a success. It�s a whole �nuther thing (I love that term) to wrap your ego around your book.
Your book is a marketing tool. It�s not your child, your baby or any other part of you.
Writing your book was not a labor of love, a trial by fire, or a brutal experience. If you think it was, you�re a Drama Queen, even if you�re a man.
Sure, you�re proud of your book. I�m proud of every one of my books. But I savored that feeling for a few minutes, then I got to work to make them successes.
Out of all the authors I heard from recently, only one impressed me � that being my consulting client Alan Davidson. Alan sent me one of the clearest, most concise, focused plans for making his book a success that I�ve seen in a long time.
Almost every other author sent me an impassioned plea to help �get the word out� about their masterpiece; the manuscript that will save the world, if only people will read it. If only a publisher will stop what he�s doing and dump tons of time and money into getting it into circulation.
Unscrupulous marketers know that your ego is tightly wound around your book. Because of that, you�re easy prey.
Everything I write in my articles has a publicity lesson. This diatribe is no different.
Many authors have difficulty when it comes to getting publicity. They shouldn�t have difficulty, but they do.
Many of you authors have been told that it�s difficult to get publicity for your novel, your book of poetry, your children�s book, your textbook, etc. You�ve been told that only non-fiction books get the big publicity.
Absolute nonsense. People who tell you that simply don�t know how to advise you to get publicity. I don�t care what type of book you�ve written, I can advise you on how to get publicity.
The problem comes when many authors write their press releases and do their interviews. To be down-in-the-street honest, many authors sound less than sane and focused when they try to get publicity. As I mentioned earlier, they feel their book will save the world, will revolutionize life as we know it, will make medical breakthroughs unknown to science. They come off as kooks at the least and total whack-jobs at the worst.
Actually, they are neither. They are overly-enthusiastic about their book. Their ego is tightly wrapped around the book. They don�t see their book in the proper light � as a very important marketing tool that represents them.
Every one of you authors, regardless of the type of book you�ve written, has loads of publicity opportunities. It�s your responsibility to make the most of those publicity opportunities and to represent yourself as a sane, well-spoken, informative authority on what you wrote.
Now those of you who aren�t authors are saying: �I�m not an author. What does this have to do with me?�.
All you have to do is change the word �author� to the word that represents your business and everything I just said pertains to you.
About The Author: The best source for reliable information on how to get publicity for your business (regardless of what type of business you have) is Paul Hartunian�s website � http://www.hartunian.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1858429
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages