Copywriters - How to Make Your Copy Upbeat and Fun
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Kelvin Dunn
Jun 19, 2014, 2:00:08 PM6/19/14
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Please consider this free-reprint article written by:
Kelvin Dunn
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The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
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Article Title: Copywriters - How to Make Your Copy Upbeat and Fun
Author: Kelvin Dunn
Word Count: 627
Article URL: http://www.isnare.com/?aid=1897065&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1897065
Easy Publish Tool: http://www.isnare.com/html.php?aid=1897065
*********************** ARTICLE START ***********************
You've probably read enough articles, news stories, press releases and books to distinguish different tones and moods in the writing style used by the copywriter or author. Simply by changing a few words, adding punctuation and pauses for effect and using a different way to separate related topics, a writer is able to change how the reader feels about the write-up. So you think you're too serious, businesslike and 'heavy'? Here are ways you can make your copy upbeat and fun:
Don't assume
When writing copy, avoid wrapping your content in a veil of secrecy and enigma. Being mysterious is fine for puzzle makers and fortune tellers but it doesn’t always work with writers. Use an unassuming tone in writing instead. Avoid being overbearing or condescending. Just write clearly and use a light, undemanding tone.
Use humor
Humor is very nearly a universal language, which means that with the right words, you can affect the way people see things and even cause them to break into a smile or even laughter.
To make your copy upbeat and fun, inject humor into your writing. Be lively and write with enthusiasm. If you're bored, it will be reflected in your finished copy. Don’t be afraid to make people laugh because it's often the easiest way to show them what you mean.
Don't overdo the words
Some of the best and well-loved writers of the past and present centuries used simple, easy to read language. Anne Rice, Stephen King, Ernest Hemingway, John Steinbeck, Paulo Coelho and Isabel Allende are the kind of writers that did not require their readers to read their works with a dictionary next to them. As a result, their readers find it easier to understand and appreciate their efforts.
To keep the mood of your copy upbeat and fun, don't try to exert too much effort to impress your readers. They want to be entertained and to be informed – not bewildered or confused. Don't make it too hard for them. Use long, complicated words only when necessary or as a requisite in the article you're writing.
Lighten up the language
Very often, to make your copy upbeat and fun, you might have to use colloquial terms or slang. This is often the case when the term you're considering is too technical for your readers to appreciate.
Do not use offensive words
Sometimes, in an attempt to make writing upbeat and fun, some writers make the mistake of using words that are entertaining only to a few but highly offensive to the majority. Words that reflect bigotry, hatred or prejudice can seem upbeat but may not be effective in the context of the whole write-up. Avoid these words.
Don't try to please everyone.
There is no way your writing will be able to appeal to every reader. Not even the best and brightest writers have been able to do that. This is why writers have target audiences or niches and why write-ups are characterized by genre.
Can you imagine if horror master Stephen King wrote a romance novel in the style of Harlequin books? Of course not. Writers will always have their own styles and a segment of the audience who admire them.
To keep your copy upbeat and fun, avoid trying to cover several genres or styles of writing in one article. Use one or two at most. Whether you're writing a humorous story, a satire, a critique or are simply offering your opinion, stick to a tone of voice that is the best vehicle for the message you want to share.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Kelvin Dunn
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1897065
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1897065
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Copywriters - How to Make Your Copy Upbeat and Fun
Author: Kelvin Dunn
Word Count: 627
Article URL: http://www.isnare.com/?aid=1897065&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1897065
Easy Publish Tool: http://www.isnare.com/html.php?aid=1897065
*********************** ARTICLE START ***********************
You've probably read enough articles, news stories, press releases and books to distinguish different tones and moods in the writing style used by the copywriter or author. Simply by changing a few words, adding punctuation and pauses for effect and using a different way to separate related topics, a writer is able to change how the reader feels about the write-up. So you think you're too serious, businesslike and 'heavy'? Here are ways you can make your copy upbeat and fun:
Don't assume
When writing copy, avoid wrapping your content in a veil of secrecy and enigma. Being mysterious is fine for puzzle makers and fortune tellers but it doesn’t always work with writers. Use an unassuming tone in writing instead. Avoid being overbearing or condescending. Just write clearly and use a light, undemanding tone.
Use humor
Humor is very nearly a universal language, which means that with the right words, you can affect the way people see things and even cause them to break into a smile or even laughter.
To make your copy upbeat and fun, inject humor into your writing. Be lively and write with enthusiasm. If you're bored, it will be reflected in your finished copy. Don’t be afraid to make people laugh because it's often the easiest way to show them what you mean.
Don't overdo the words
Some of the best and well-loved writers of the past and present centuries used simple, easy to read language. Anne Rice, Stephen King, Ernest Hemingway, John Steinbeck, Paulo Coelho and Isabel Allende are the kind of writers that did not require their readers to read their works with a dictionary next to them. As a result, their readers find it easier to understand and appreciate their efforts.
To keep the mood of your copy upbeat and fun, don't try to exert too much effort to impress your readers. They want to be entertained and to be informed – not bewildered or confused. Don't make it too hard for them. Use long, complicated words only when necessary or as a requisite in the article you're writing.
Lighten up the language
Very often, to make your copy upbeat and fun, you might have to use colloquial terms or slang. This is often the case when the term you're considering is too technical for your readers to appreciate.
Do not use offensive words
Sometimes, in an attempt to make writing upbeat and fun, some writers make the mistake of using words that are entertaining only to a few but highly offensive to the majority. Words that reflect bigotry, hatred or prejudice can seem upbeat but may not be effective in the context of the whole write-up. Avoid these words.
Don't try to please everyone.
There is no way your writing will be able to appeal to every reader. Not even the best and brightest writers have been able to do that. This is why writers have target audiences or niches and why write-ups are characterized by genre.
Can you imagine if horror master Stephen King wrote a romance novel in the style of Harlequin books? Of course not. Writers will always have their own styles and a segment of the audience who admire them.
To keep your copy upbeat and fun, avoid trying to cover several genres or styles of writing in one article. Use one or two at most. Whether you're writing a humorous story, a satire, a critique or are simply offering your opinion, stick to a tone of voice that is the best vehicle for the message you want to share.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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