What Do You Expect From Your Coffee Shop?

[Andrew Rondeau]

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Article Title: What Do You Expect From Your Coffee Shop?
Author: Andrew Rondeau
Word Count: 612
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You can walk down any high street and almost every tenth shop is some sort of eating place or coffee shop. They spring up here there and everywhere, don�t they?

And the good ones are always busy.

So, when was the last time you visited a high street coffee shop?

In the last hour?

Yesterday?

Last week?

Last month?

Did you sit in on one of those comfy lougers or grab a quick take-a-way on your way to work?

Or maybe you have never visited a coffee shop and simply happy with the free vending machine at work.

Over the last 10 years coffee shops are one of the fastest growing retailers.

More and more are being established.

I know in my local town whenever a shop closes, it often re-opens as a coffee franchise. Starbucks, Costa Coffee, Tchibo, Nero�there are many to choose from.

And no matter how many there are in each town, you always have to queue. So many people are now finding the time and money to have a coffee with friends. Relax a bit, have a good gossip and simply enjoy each other�s company.

Or maybe, you go there to work on the free wi-fi offering.

I�m lucky enough to live by the sea and often my wife and I go out for a cup of coffee overlooking the sea. You know spur of the moment thing.

�Fancy a coffee?�

�Yes, I�ll put the kettle on�

�No, let�s go to Costa�s�

�Great idea��

A few years ago you would never have guessed we would pay $3 or $4 for an ordinary cup of coffee. But we all do, don�t we?

This weekend just gone, we decided to take a visit into town just for a cup of coffee.

�We�ll go to��

�Yeah, sounds good�

When we arrived we changed our minds on where to go.

We saw a �better� coffee shop open.

So what do you look for in your favourite coffee shop?

What makes you go back time and time again?

Some would say � �simply good tasting coffee�

Others would say � �a wide selection of great tasting coffees and cakes�

Others want - �a wide selection of great tasting coffees and cakes plus well trained staff, a smile and an efficient service, maybe with free wi-fi�

What about � �a wide selection of great tasting coffees and cakes plus well trained staff, a smile and an efficient service with free wi-fi and they know your name�

Which statement would make you give 10 out of 10?

My wife and I go to relax, so the following is important to us:

1. A nice comfy sofa
2. Great tasting coffee
3. A good selection of cakes to choose from
4. Service with a smile

And if we can see by the window �people watching�, even better.

That�s it � we are easily pleased. But so many coffee shops just don�t provide all 4 of our needs. They may just offer points, 2, 3 and 4 but point 1 is so important!

Or 1, 2 and 3, but point 4 is also important to us!

What is important to you?

What do you look for in a coffee shop for you to go back time and time again?


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