Writing Your Services Page: How to Reel in Clients Who Are Not Yet Committed
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Marcia Yudkin
Aug 22, 2013, 2:00:03 PM8/22/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Writing Your Services Page: How to Reel in Clients Who Are Not Yet Committed
Author: Marcia Yudkin
Word Count: 700
Article URL: http://www.isnare.com/?aid=1856637&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1856637
Easy Publish Tool: http://www.isnare.com/html.php?aid=1856637
*********************** ARTICLE START ***********************
When someone arrives at the Services page of your website, they probably already read your home page, then clicked on the Services link to know more. They may or may not have checked out your bio. Either way, odds are that they come to your Services page with a few pointed questions on their mind: Does this person offer what I�m looking for? Do they work in a way that I�d be comfortable with? And if all that is a "go," what is my next step?
Be sure to start your Services page with an inviting headline - not something dry and classifactory like "Our Services." It might allude to the benefits of your services or distinction in your approach. Here are some sample headlines for various kinds of service providers to get you on the right track:
* Get Found Fast With Our SEO Services
* Business Law Services That Keep Your Company Out of the Courts
* Reach Your Relationship Goals With the Aid of a Understanding, Expert Coach
If you offer a long litany of services or several types of services, divide up the page with subheads that enable readers to quickly find what they have in mind. For example, the business law firm�s Services page might have the following subheads: Company Formation, Contracts, Employment Issues and Knowing the Law.
At a minimum, your Services page should list the services you offer and indicate what�s involved in contracting for them. For instance, a coach should indicate whether she works with people in person, over the phone, via Skype or in some other fashion. A consultant needs to describe the process of obtaining a project quote.
In many instances, you�ll also want to make clear who you do and don�t serve. For search engine optimization, do you normally work with existing websites or ones that are not yet online? If you sell gardening services, do you simply create the kind of garden the client wants or also help those who want to design their own flower gardens but just don�t know enough to select the right plants and create a workable layout?
You can also upgrade your Services page by posting a little promo for each service or each cluster of services. Describe the benefits, results or aftereffects of, say, having an organic lawn or having a spring cleaning brigade come in and make all the windows in the house sparkle. If there are typical concerns, doubts or questions about what you do, either address them here or link to another page where you discuss them. Remember that although readers were interested enough to click to the Services page, they may not yet have reached the point of "Yes!"
Most service providers need to discuss a project with the client before they know what that will cost. If that�s true for you, you would not post prices. On the other hand, if you have set prices, post them on the Services page.
When you�ve been in business for a while, sprinkling in testimonials on this page has a powerful impact. Choose client quotes that highlight a range of qualities and strengths of you or your company.
Make sure that the predominant pronoun on the Services page is "you." That�s the most inviting pronoun, much more captivating and relational than "we, we, we."
As on any marketing page, end with a call to action - what you want the reader to do next. Often the goal is for them to call or email, so you can discuss the specifics of what the client needs done. In that case, don�t simply say "contact us"; provide a link to your Contact page or state the phone number or email address to use right there. If you want the reader to click an order button, say so.
Use the above as a checklist and guide, and visitors to your site will know what you do and what next step they should take in becoming your client. Good luck!
About The Author: Copywriting expert Marcia Yudkin is the author of 6 Steps to Free Publicity and 15 other books. Her ebook No-Hype Copywriting is available on Kindle, Nook and Smashwords. Follow her on Twitter (@marciasmantras) or learn more about no-hype copywriting at http://www.yudkin.com/nohypesummit.htm.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1856637
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1856637
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1856637
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Writing Your Services Page: How to Reel in Clients Who Are Not Yet Committed
Author: Marcia Yudkin
Word Count: 700
Article URL: http://www.isnare.com/?aid=1856637&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1856637
Easy Publish Tool: http://www.isnare.com/html.php?aid=1856637
*********************** ARTICLE START ***********************
When someone arrives at the Services page of your website, they probably already read your home page, then clicked on the Services link to know more. They may or may not have checked out your bio. Either way, odds are that they come to your Services page with a few pointed questions on their mind: Does this person offer what I�m looking for? Do they work in a way that I�d be comfortable with? And if all that is a "go," what is my next step?
Be sure to start your Services page with an inviting headline - not something dry and classifactory like "Our Services." It might allude to the benefits of your services or distinction in your approach. Here are some sample headlines for various kinds of service providers to get you on the right track:
* Get Found Fast With Our SEO Services
* Business Law Services That Keep Your Company Out of the Courts
* Reach Your Relationship Goals With the Aid of a Understanding, Expert Coach
If you offer a long litany of services or several types of services, divide up the page with subheads that enable readers to quickly find what they have in mind. For example, the business law firm�s Services page might have the following subheads: Company Formation, Contracts, Employment Issues and Knowing the Law.
At a minimum, your Services page should list the services you offer and indicate what�s involved in contracting for them. For instance, a coach should indicate whether she works with people in person, over the phone, via Skype or in some other fashion. A consultant needs to describe the process of obtaining a project quote.
In many instances, you�ll also want to make clear who you do and don�t serve. For search engine optimization, do you normally work with existing websites or ones that are not yet online? If you sell gardening services, do you simply create the kind of garden the client wants or also help those who want to design their own flower gardens but just don�t know enough to select the right plants and create a workable layout?
You can also upgrade your Services page by posting a little promo for each service or each cluster of services. Describe the benefits, results or aftereffects of, say, having an organic lawn or having a spring cleaning brigade come in and make all the windows in the house sparkle. If there are typical concerns, doubts or questions about what you do, either address them here or link to another page where you discuss them. Remember that although readers were interested enough to click to the Services page, they may not yet have reached the point of "Yes!"
Most service providers need to discuss a project with the client before they know what that will cost. If that�s true for you, you would not post prices. On the other hand, if you have set prices, post them on the Services page.
When you�ve been in business for a while, sprinkling in testimonials on this page has a powerful impact. Choose client quotes that highlight a range of qualities and strengths of you or your company.
Make sure that the predominant pronoun on the Services page is "you." That�s the most inviting pronoun, much more captivating and relational than "we, we, we."
As on any marketing page, end with a call to action - what you want the reader to do next. Often the goal is for them to call or email, so you can discuss the specifics of what the client needs done. In that case, don�t simply say "contact us"; provide a link to your Contact page or state the phone number or email address to use right there. If you want the reader to click an order button, say so.
Use the above as a checklist and guide, and visitors to your site will know what you do and what next step they should take in becoming your client. Good luck!
About The Author: Copywriting expert Marcia Yudkin is the author of 6 Steps to Free Publicity and 15 other books. Her ebook No-Hype Copywriting is available on Kindle, Nook and Smashwords. Follow her on Twitter (@marciasmantras) or learn more about no-hype copywriting at http://www.yudkin.com/nohypesummit.htm.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1856637
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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