Hawaiian Shirts: A Flowery Article
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James Brooks
May 8, 2013, 8:00:44 PM5/8/13
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Please consider this free-reprint article written by:
James Brooks
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Article Title: Hawaiian Shirts: A Flowery Article
Author: James Brooks
Word Count: 545
Article URL: http://www.isnare.com/?aid=836679&ca=Culture
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=836679
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Try and look at a picture of a Hawaiian shirt without the opening strains of "Surfin� USA" twanging into your mind. Or maybe, depending on your mood, the image might throw up something mellower, "California Girls" or "God Only Knows". Yes, the Californians of the 60s and 70s sure knew how to pull off the Hawaiian shirt, and it wasn�t just the beach-lovers who took to it; it became something of a summer staple. Odd, really, that a type of clothing that has one US state in its actual name should throw up an image of another one. But then again, who associates their wellies with a 19th century duke?
Although we in Europe might think of the Hawaiian shirt as traditional dress in the Pacific state that gives it its name, the Hawaiian shirt�s invention actually happened in living memory. It came into being in the 1930s, just in time for the beginnings of commercial flight, mass tourism and a certain romance being attached to the laid back way of life that Hawaii evoked in the popular imagination. The entrepreneur behind the shirt, Ellery Chun, had a hit on his hands and sold out as soon as he created the first batch. The local newspaper described the shirt as the �aloha shirt� and Chun trademarked it as its official name.
Although the originals were steeped in traditional Polynesian design, the look took on a life of its own, with the basic single-pocketed, short-sleeved shirt providing a canvas for all manner of abstract and figurative designs. Although the floral print was an ever-popular reference to the original idea, it wasn�t long before the repeating pattern played host to images of palm trees, sea shells, cars, surfers, beach scenes or whatever took the designer�s fancy (as long as it was vaguely linked to the beach). One interesting feature of a quality Hawaiian shirt is that much attention is paid to making sure the pattern on the pocket matches the pattern underneath as precisely as possible. It�s details like this that have helped to create a collectible vintage clothing market in the garments, with some changing hands for several hundred pounds.
One interesting fact about the Hawaiian shirt that might be lost to non-natives of the islands is that although they are strictly informal throughout most of the world, they are considered perfectly normal business attire in their homeland. Hawaii�s climate is really not suited to the stuffy suits and ties of the western business person or office worker, so something lighter is much more practicable. They do tend to be slightly more muted than the types of shirt your average surfer would wear, and the pattern is often printed on the inside to further tone down the appearance, but formal they are. Suits and ties are certainly not unheard of in Hawaii, but they are reserved for the most formal occasions.
So clear a couple of hangers in your wardrobe for a taste of the Pacific. You can go loud and garish or subdued and tasteful while maintaining an authentic Hawaiian look. And don�t forget - if you�re shopping for a vintage original, you might stumble upon a valuable rarity.
About The Author: Vintage fashion is a passion for James. His love of Hawaiian shirts and other items found at vintage clothing company http://www.rokit.co.uk give him lots of ideas and subject matter for his work on the subject.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=836679
*********************** ARTICLE END ***********************
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Message delivered directly to members of the group:
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Please consider this free-reprint article written by:
James Brooks
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=836679
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=836679
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Hawaiian Shirts: A Flowery Article
Author: James Brooks
Word Count: 545
Article URL: http://www.isnare.com/?aid=836679&ca=Culture
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=836679
Easy Publish Tool: http://www.isnare.com/html.php?aid=836679
*********************** ARTICLE START ***********************
Try and look at a picture of a Hawaiian shirt without the opening strains of "Surfin� USA" twanging into your mind. Or maybe, depending on your mood, the image might throw up something mellower, "California Girls" or "God Only Knows". Yes, the Californians of the 60s and 70s sure knew how to pull off the Hawaiian shirt, and it wasn�t just the beach-lovers who took to it; it became something of a summer staple. Odd, really, that a type of clothing that has one US state in its actual name should throw up an image of another one. But then again, who associates their wellies with a 19th century duke?
Although we in Europe might think of the Hawaiian shirt as traditional dress in the Pacific state that gives it its name, the Hawaiian shirt�s invention actually happened in living memory. It came into being in the 1930s, just in time for the beginnings of commercial flight, mass tourism and a certain romance being attached to the laid back way of life that Hawaii evoked in the popular imagination. The entrepreneur behind the shirt, Ellery Chun, had a hit on his hands and sold out as soon as he created the first batch. The local newspaper described the shirt as the �aloha shirt� and Chun trademarked it as its official name.
Although the originals were steeped in traditional Polynesian design, the look took on a life of its own, with the basic single-pocketed, short-sleeved shirt providing a canvas for all manner of abstract and figurative designs. Although the floral print was an ever-popular reference to the original idea, it wasn�t long before the repeating pattern played host to images of palm trees, sea shells, cars, surfers, beach scenes or whatever took the designer�s fancy (as long as it was vaguely linked to the beach). One interesting feature of a quality Hawaiian shirt is that much attention is paid to making sure the pattern on the pocket matches the pattern underneath as precisely as possible. It�s details like this that have helped to create a collectible vintage clothing market in the garments, with some changing hands for several hundred pounds.
One interesting fact about the Hawaiian shirt that might be lost to non-natives of the islands is that although they are strictly informal throughout most of the world, they are considered perfectly normal business attire in their homeland. Hawaii�s climate is really not suited to the stuffy suits and ties of the western business person or office worker, so something lighter is much more practicable. They do tend to be slightly more muted than the types of shirt your average surfer would wear, and the pattern is often printed on the inside to further tone down the appearance, but formal they are. Suits and ties are certainly not unheard of in Hawaii, but they are reserved for the most formal occasions.
So clear a couple of hangers in your wardrobe for a taste of the Pacific. You can go loud and garish or subdued and tasteful while maintaining an authentic Hawaiian look. And don�t forget - if you�re shopping for a vintage original, you might stumble upon a valuable rarity.
About The Author: Vintage fashion is a passion for James. His love of Hawaiian shirts and other items found at vintage clothing company http://www.rokit.co.uk give him lots of ideas and subject matter for his work on the subject.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=836679
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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