Postcard Marketing Model #18: Increase Web Site Traffic
0 views
Skip to first unread message
Marcia Yudkin
Apr 22, 2013, 11:00:05 AM4/22/13
to publish-the...@googlegroups.com
*****************************************************************
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=613494
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=613494
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Postcard Marketing Model #18: Increase Web Site Traffic
Author: Marcia Yudkin
Word Count: 547
Article URL: http://www.isnare.com/?aid=613494&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=613494
Easy Publish Tool: http://www.isnare.com/html.php?aid=613494
*********************** ARTICLE START ***********************
In the early years of the World Wide Web, simply announcing a new web site earned attention. Postcards bearing a snapshot of the home page sent to a company�s list of customers or to targeted strangers therefore got results.
Today you need a more imaginative approach to use postcards as a means of driving traffic to a web site. With inventiveness that�s keyed to keen interests and urgent needs of your market, postcards still perform with panache. Here�s why.
First, postcards enable you to contact people who fit highly specific criteria. If you sell to consumers, you can mail cards exclusively to individuals in precise locations, within a range of household income, within a certain age range, who have children or not, and so on. If you sell to businesses, you can send cards only to those that have been in business a given number of years or more, to brand-new businesses, to those with a number of employees or a range of annual revenue, etc. It�s next to impossible to narrow in on your target market this way via email.
Second, postcards provide a cost-effective alternative or additional way to catch the attention of customers who may not respond to email alone or who dislike email marketing. Most people scan through their mail at a time of their own choosing, when they�re in a receptive frame of mind. And because fewer promoters are now using postal mail for customer outreach, the pieces of postal mail that do arrive have less competition at that moment. Due to their unique format, postcards always get looked at, at least for a few seconds.
But how best to take advantage of that fleeting opportunity in the mail stack so as to convince the recipient to visit your web site? Several tactics work:
� A special limited-time offer, with details on a specific page of your site. This might be a discount, a free preview, a free review or assessment or an appealing bonus if the respondent takes action by a certain date.
� A new product that matches the needs of your market, with details on the site. The postcard should emphasize the benefits and uniqueness of the item and how it outperforms other products or services that to some extent also deliver those benefits.
� Announce a free report, video, software tool or audio file available on your site. Require an opt-in to receive the freebie, and if its perceived value is high enough, recipients of your postcard register and put themselves in the position to receive a series of related follow-up emails.
� Make a startling or provocative claim, with further details at the site. My favorite postcard marketing technique, this works spectacularly when the surprising statement challenges a commonly accepted belief. Many readers can�t resist wanting to find out how and why someone would disagree with what they assume to be true.
The ingredients of postcard marketing success go far deeper than the wording and design of the postcard itself. When the message uses the psychology of curiosity as well as a fine-tuned understanding of the target market, postcards inexpensively and effectively get people to your site.
About The Author: Veteran postcard marketer, consultant Marcia Yudkin is the creator of The Mighty Postcard Marketing Course, which teaches strategic, logistical, design and copywriting secrets of successful postcard marketing. Download her free 1-hour audio interview on the topic: http://www.yudkin.com/postcards.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=613494
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=613494
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=613494
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Postcard Marketing Model #18: Increase Web Site Traffic
Author: Marcia Yudkin
Word Count: 547
Article URL: http://www.isnare.com/?aid=613494&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=613494
Easy Publish Tool: http://www.isnare.com/html.php?aid=613494
*********************** ARTICLE START ***********************
In the early years of the World Wide Web, simply announcing a new web site earned attention. Postcards bearing a snapshot of the home page sent to a company�s list of customers or to targeted strangers therefore got results.
Today you need a more imaginative approach to use postcards as a means of driving traffic to a web site. With inventiveness that�s keyed to keen interests and urgent needs of your market, postcards still perform with panache. Here�s why.
First, postcards enable you to contact people who fit highly specific criteria. If you sell to consumers, you can mail cards exclusively to individuals in precise locations, within a range of household income, within a certain age range, who have children or not, and so on. If you sell to businesses, you can send cards only to those that have been in business a given number of years or more, to brand-new businesses, to those with a number of employees or a range of annual revenue, etc. It�s next to impossible to narrow in on your target market this way via email.
Second, postcards provide a cost-effective alternative or additional way to catch the attention of customers who may not respond to email alone or who dislike email marketing. Most people scan through their mail at a time of their own choosing, when they�re in a receptive frame of mind. And because fewer promoters are now using postal mail for customer outreach, the pieces of postal mail that do arrive have less competition at that moment. Due to their unique format, postcards always get looked at, at least for a few seconds.
But how best to take advantage of that fleeting opportunity in the mail stack so as to convince the recipient to visit your web site? Several tactics work:
� A special limited-time offer, with details on a specific page of your site. This might be a discount, a free preview, a free review or assessment or an appealing bonus if the respondent takes action by a certain date.
� A new product that matches the needs of your market, with details on the site. The postcard should emphasize the benefits and uniqueness of the item and how it outperforms other products or services that to some extent also deliver those benefits.
� Announce a free report, video, software tool or audio file available on your site. Require an opt-in to receive the freebie, and if its perceived value is high enough, recipients of your postcard register and put themselves in the position to receive a series of related follow-up emails.
� Make a startling or provocative claim, with further details at the site. My favorite postcard marketing technique, this works spectacularly when the surprising statement challenges a commonly accepted belief. Many readers can�t resist wanting to find out how and why someone would disagree with what they assume to be true.
The ingredients of postcard marketing success go far deeper than the wording and design of the postcard itself. When the message uses the psychology of curiosity as well as a fine-tuned understanding of the target market, postcards inexpensively and effectively get people to your site.
About The Author: Veteran postcard marketer, consultant Marcia Yudkin is the creator of The Mighty Postcard Marketing Course, which teaches strategic, logistical, design and copywriting secrets of successful postcard marketing. Download her free 1-hour audio interview on the topic: http://www.yudkin.com/postcards.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=613494
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Reply all
Reply to author
Forward
0 new messages