Online Marketing Acquisition Tools
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PHILIP Alabi
Apr 18, 2013, 2:00:23 PM4/18/13
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Please consider this free-reprint article written by:
PHILIP Alabi
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Article Title: Online Marketing Acquisition Tools
Author: PHILIP Alabi
Word Count: 509
Article URL: http://www.isnare.com/?aid=1832818&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1832818
Easy Publish Tool: http://www.isnare.com/html.php?aid=1832818
*********************** ARTICLE START ***********************
Acquisition is the very first stage of the customer�s journey online; it involves the various tactics that are used to drive relevant and targeted traffic from various offline and online media. In creating effective acquisitions strategies the reach and targeting of the various traffic building strategies must be adequately considered. While targeting involves driving interested and enthusiastic users of your products/services or brand, reach entails effectively achieving a reasonable and profitable volume of targeted traffic. Both reach and targeting are very important factors to be considered when drafting digital marketing plans as they significantly affect the effectiveness of the plan.
The Cost of acquisition can be considered in terms of the cost of getting the visitor to the site, and the cost of achieving the certain outcomes during their visit. Experienced online marketers control their traffic building through managing the cost per acquisition (CPA). Based on the context and market, CPA may refer to different outcomes. These cost targets include:
● cost per acquisition � of a visitor (cost per click, CPC)
● cost per acquisition � of a lead
● cost per acquisition.
The various tools used for traffic generation online are:
Affiliate marketing: Affiliate marketing has become very popular with e-retailers. The great thing about affiliate marketing for the e-retailer is that the advertiser does not pay until the product has been purchased or traffic generated. It is sometimes referred to as �zero risk advertising�.
Viral marketing: viral marketing harnesses the powerful ability of the internet to reach billions of people and uses online version of traditional word of mouth to generate buzz about a video, poem, cartoon, funny picture, political message etc. the message can be shared via the social platforms such as face book, twitter, Google plus, LinkedIn etc.
Search engine marketing: with the growing importance of search engines and their specific use in navigating the web and finding relevant information. Search engine marketing is an important tool for online marketers seeking to avoid the internet black hole. Research has shown that the higher the rank of your company and products in the search engine results pages(SERPS) the more visitors you will receive. The use of search engine marketing to drive traffic to websites and micro sites is achieved through optimization of the website and its web pages to appear on the search engine results page when the targeted keywords are searched in the different search engines. The use of the paid search engine advertising platforms like Google and yahoo also makes pages appear on the paid listing of search results.
Online PR: This is simply the practice of public relations online, since public relations is all about maintaining relationships, an important part of online PR involves online reputation management which involves monitoring and controlling messages placed about your brand online.
Other tools are social media platforms, email marketing, interactive ads, blogs etc.
Please leave your comments and additions because this list is not an exhaustive list....
About The Author: PHILIP ALABI is a marketing consultant with Nexus marketing Solutions, Lagos, Nigeria. +2348023420701, in...@innovativenexus.com, http://www.innovativenexus.com, http://www.innovativenexus.com/index.php/services/website-design-and-programming
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1832818
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
PHILIP Alabi
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1832818
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1832818
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Online Marketing Acquisition Tools
Author: PHILIP Alabi
Word Count: 509
Article URL: http://www.isnare.com/?aid=1832818&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1832818
Easy Publish Tool: http://www.isnare.com/html.php?aid=1832818
*********************** ARTICLE START ***********************
Acquisition is the very first stage of the customer�s journey online; it involves the various tactics that are used to drive relevant and targeted traffic from various offline and online media. In creating effective acquisitions strategies the reach and targeting of the various traffic building strategies must be adequately considered. While targeting involves driving interested and enthusiastic users of your products/services or brand, reach entails effectively achieving a reasonable and profitable volume of targeted traffic. Both reach and targeting are very important factors to be considered when drafting digital marketing plans as they significantly affect the effectiveness of the plan.
The Cost of acquisition can be considered in terms of the cost of getting the visitor to the site, and the cost of achieving the certain outcomes during their visit. Experienced online marketers control their traffic building through managing the cost per acquisition (CPA). Based on the context and market, CPA may refer to different outcomes. These cost targets include:
● cost per acquisition � of a visitor (cost per click, CPC)
● cost per acquisition � of a lead
● cost per acquisition.
The various tools used for traffic generation online are:
Affiliate marketing: Affiliate marketing has become very popular with e-retailers. The great thing about affiliate marketing for the e-retailer is that the advertiser does not pay until the product has been purchased or traffic generated. It is sometimes referred to as �zero risk advertising�.
Viral marketing: viral marketing harnesses the powerful ability of the internet to reach billions of people and uses online version of traditional word of mouth to generate buzz about a video, poem, cartoon, funny picture, political message etc. the message can be shared via the social platforms such as face book, twitter, Google plus, LinkedIn etc.
Search engine marketing: with the growing importance of search engines and their specific use in navigating the web and finding relevant information. Search engine marketing is an important tool for online marketers seeking to avoid the internet black hole. Research has shown that the higher the rank of your company and products in the search engine results pages(SERPS) the more visitors you will receive. The use of search engine marketing to drive traffic to websites and micro sites is achieved through optimization of the website and its web pages to appear on the search engine results page when the targeted keywords are searched in the different search engines. The use of the paid search engine advertising platforms like Google and yahoo also makes pages appear on the paid listing of search results.
Online PR: This is simply the practice of public relations online, since public relations is all about maintaining relationships, an important part of online PR involves online reputation management which involves monitoring and controlling messages placed about your brand online.
Other tools are social media platforms, email marketing, interactive ads, blogs etc.
Please leave your comments and additions because this list is not an exhaustive list....
About The Author: PHILIP ALABI is a marketing consultant with Nexus marketing Solutions, Lagos, Nigeria. +2348023420701, in...@innovativenexus.com, http://www.innovativenexus.com, http://www.innovativenexus.com/index.php/services/website-design-and-programming
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1832818
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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