Conversion Rate Expert Reveals How to Fix Weak Sales Funnel in 1 Step
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Neil Rimmer
Nov 1, 2014, 1:14:05 PM11/1/14
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Neil Rimmer
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Article Title: Conversion Rate Expert Reveals How to Fix Weak Sales Funnel in 1 Step
Author: Neil Rimmer
Word Count: 669
Article URL: http://www.isnare.com/?aid=1913805&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1913805
Easy Publish Tool: http://www.isnare.com/html.php?aid=1913805
*********************** ARTICLE START ***********************
Have you tried fixing a low conversion rate by rewriting your main sales page or product description only to see little to no improvement? Or perhaps you have been split-testing headlines, price points, and CTA’s on the sales page but it just doesn’t seem to be helping. So what gives?
As conversion rate optimization experts, we see this problem all the time and in a shocking number of cases: The sales page or product description isn’t the problem. In fact, the sales page or product description is actually converting well or even above industry standards. The problem is quite simple: Not enough of the website traffic is making it to this critical page.
Seriously, if only 25% of your traffic is reaching your sales page and even if you boost the conversion rate on the sales page itself by 50% (by rewriting, split testing, etc.), the overall increase in sales volume will barely be noticeable. In fact, more than ½ of all conversion rate optimization projects involve a weak or under-performing sales funnel that isn’t sending enough people to the primary conversion pages, like sales pages or product descriptions.
How do you check this? Well, if you have Google Analytics, then do the following:
1. Go To Behavior
2. Click on Site Content
3. Click on Content Drilldown
This will show you what percentage of visitors are reaching each page of content, beginning with your most popular and going down to least popular. If you have one main product, are at least 60% of visitors reaching the main sales page or product description. If you have several sales pages or product descriptions, then add up the percentage of visitors to each and the total should be above 60%. And for e-commerce sites with loads of products, then you’ll want to make sure at least 60% are making it to your primary Services Page where prospects can then drill down to specific products.
If you can’t get at least 60% of prospects to the main sales pages or primary Services page, you’ve got a sales funnel problem.
Now to be honest, fixing a weak sales funnel is a challenge even for a conversion rate optimization company. And the larger and more complex the site, the more difficult it is to fix. For SEO-heavy sites where a high percentage of visitors are entering the site through loads of traffic generating content, the challenge is even greater.
Unfortunately, hiring conversion rate optimization experts or companies isn’t cheap. Plus, how do you even know if the main sales page or product description will still convert well even if you got more people to there? The truth is, you don’t. At least not yet.
So here’s a quick way to see how well your site might convert if the sales funnel were fixed:
1. Find Your Most Popular Product
2. Create a New PPC Campaign
3. Send Traffic Directly to Your Main Sales Page or Product
Description
Now to be clear: This is not a permanent solution nor something a conversion rate optimization company would actually do to a client’s site. But for your own site and to gauge the impact of the sales funnel on conversions, send prospects directly to the main conversion page on your site.
If the conversion rate for this mini-campaign is higher than your site average, you definitely have a sales funnel problem but a solid sales page. If the conversion rate is lower than your site average, then the sales page or product description is also a problem (in addition to the sales funnel issue).
However, if the mini-campaign does boost conversions, just remember that it is not a permanent solution. You will ultimately generate a higher conversion rate by fixing your sales funnel than permanently routing visitors directly to your main sales page.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Neil Rimmer
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1913805
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1913805
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Conversion Rate Expert Reveals How to Fix Weak Sales Funnel in 1 Step
Author: Neil Rimmer
Word Count: 669
Article URL: http://www.isnare.com/?aid=1913805&ca=Internet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1913805
Easy Publish Tool: http://www.isnare.com/html.php?aid=1913805
*********************** ARTICLE START ***********************
Have you tried fixing a low conversion rate by rewriting your main sales page or product description only to see little to no improvement? Or perhaps you have been split-testing headlines, price points, and CTA’s on the sales page but it just doesn’t seem to be helping. So what gives?
As conversion rate optimization experts, we see this problem all the time and in a shocking number of cases: The sales page or product description isn’t the problem. In fact, the sales page or product description is actually converting well or even above industry standards. The problem is quite simple: Not enough of the website traffic is making it to this critical page.
Seriously, if only 25% of your traffic is reaching your sales page and even if you boost the conversion rate on the sales page itself by 50% (by rewriting, split testing, etc.), the overall increase in sales volume will barely be noticeable. In fact, more than ½ of all conversion rate optimization projects involve a weak or under-performing sales funnel that isn’t sending enough people to the primary conversion pages, like sales pages or product descriptions.
How do you check this? Well, if you have Google Analytics, then do the following:
1. Go To Behavior
2. Click on Site Content
3. Click on Content Drilldown
This will show you what percentage of visitors are reaching each page of content, beginning with your most popular and going down to least popular. If you have one main product, are at least 60% of visitors reaching the main sales page or product description. If you have several sales pages or product descriptions, then add up the percentage of visitors to each and the total should be above 60%. And for e-commerce sites with loads of products, then you’ll want to make sure at least 60% are making it to your primary Services Page where prospects can then drill down to specific products.
If you can’t get at least 60% of prospects to the main sales pages or primary Services page, you’ve got a sales funnel problem.
Now to be honest, fixing a weak sales funnel is a challenge even for a conversion rate optimization company. And the larger and more complex the site, the more difficult it is to fix. For SEO-heavy sites where a high percentage of visitors are entering the site through loads of traffic generating content, the challenge is even greater.
Unfortunately, hiring conversion rate optimization experts or companies isn’t cheap. Plus, how do you even know if the main sales page or product description will still convert well even if you got more people to there? The truth is, you don’t. At least not yet.
So here’s a quick way to see how well your site might convert if the sales funnel were fixed:
1. Find Your Most Popular Product
2. Create a New PPC Campaign
3. Send Traffic Directly to Your Main Sales Page or Product
Description
Now to be clear: This is not a permanent solution nor something a conversion rate optimization company would actually do to a client’s site. But for your own site and to gauge the impact of the sales funnel on conversions, send prospects directly to the main conversion page on your site.
If the conversion rate for this mini-campaign is higher than your site average, you definitely have a sales funnel problem but a solid sales page. If the conversion rate is lower than your site average, then the sales page or product description is also a problem (in addition to the sales funnel issue).
However, if the mini-campaign does boost conversions, just remember that it is not a permanent solution. You will ultimately generate a higher conversion rate by fixing your sales funnel than permanently routing visitors directly to your main sales page.
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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