Marketing For Introverts: Promotional Copy Options That Set Up Appealingly Accurate Expectations
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Marcia Yudkin
Apr 23, 2013, 10:30:06 AM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Marketing For Introverts: Promotional Copy Options That Set Up Appealingly Accurate Expectations
Author: Marcia Yudkin
Word Count: 552
Article URL: http://www.isnare.com/?aid=923664&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=923664
Easy Publish Tool: http://www.isnare.com/html.php?aid=923664
*********************** ARTICLE START ***********************
If you�ve decided it�s time to make your peace with being an introvert, then here are some very powerful ways to drop the pretense of being an average American (or Canadian or Brazilian) extrovert. Instead of simply labeling yourself an introvert, I recommend you first devote some time to identifying your introvert strengths, your ideal clients and the way you wish your business would function. Then write your marketing copy so it appeals to those you want to work with and discourages their opposites. Clients� expectations then gibe beautifully with your preferences, and everyone wins.
For example, perhaps you�d love it if clients understood that you thrive on getting the details right, abhor unscheduled phone calls, would rather work with people who don�t gripe about prices and hate unnecessary meetings. Or maybe you want folks to know that you enjoy supporting beginners so much that you feel cheated when clients understand everything already and just want you to breeze through everything as quickly as possible; you are fluent in the language of emotions and like to know that you are helping to do good in the world.
It�s possible to communicate such subtle points without having prospective clients feel that you are running a matchmaking operation more than a proper business. Consider these five copywriting tools for sending out implicit signals and setting up appropriate expectations:
* A "how we work" page. Create a page that describes the process you use with clients. This can implicitly highlight your values, personality and preferred modes of working and turn off the personality types you would rather not deal with.
* An ideal client profile. State explicitly who you work with, including their priorities, situation, size, goals and needs (both practical and emotional). For example, my consulting page says I work with decision-makers rather than teams or committees. Yours might say you welcome beginners who appreciate emotional as well as practical support.
* "What you can expect." Here you describe both process and results of your work. You send out clear signals by what you include and exclude in this profile. For instance, if you typically go away and get the job done without a lot of interaction with clients, you can say this, whereas if you like to check back with clients numerous times to make sure they�re fine with your direction, state that. Different personalities would respond to these divergent service profiles.
* A personal "About" page. Instead of sticking to the bare professional facts about you, provide some glimpses into what's important to you. If you spend most of your spare time hiking alone or communing with your five dogs, say so. Several new clients mentioned my video about living in the middle of nowhere as having clinched the deal when they explored my site to see whether or not they'd feel comfortable with me.
* Policies. You can discourage client behaviors that drive you bananas by penalizing them monetarily and making this part of what people agree to when they decide to work with you. The person who hates in-person client meetings can charge a higher hourly rate for them than for conference calls.
Fired up now to get going on your new positioning?
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. Author of 15 books, she mentors introverts so they attract the kind of clients who make them happiest. Learn more from her free Marketing for Introverts manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=923664
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=923664
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=923664
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Marketing For Introverts: Promotional Copy Options That Set Up Appealingly Accurate Expectations
Author: Marcia Yudkin
Word Count: 552
Article URL: http://www.isnare.com/?aid=923664&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=923664
Easy Publish Tool: http://www.isnare.com/html.php?aid=923664
*********************** ARTICLE START ***********************
If you�ve decided it�s time to make your peace with being an introvert, then here are some very powerful ways to drop the pretense of being an average American (or Canadian or Brazilian) extrovert. Instead of simply labeling yourself an introvert, I recommend you first devote some time to identifying your introvert strengths, your ideal clients and the way you wish your business would function. Then write your marketing copy so it appeals to those you want to work with and discourages their opposites. Clients� expectations then gibe beautifully with your preferences, and everyone wins.
For example, perhaps you�d love it if clients understood that you thrive on getting the details right, abhor unscheduled phone calls, would rather work with people who don�t gripe about prices and hate unnecessary meetings. Or maybe you want folks to know that you enjoy supporting beginners so much that you feel cheated when clients understand everything already and just want you to breeze through everything as quickly as possible; you are fluent in the language of emotions and like to know that you are helping to do good in the world.
It�s possible to communicate such subtle points without having prospective clients feel that you are running a matchmaking operation more than a proper business. Consider these five copywriting tools for sending out implicit signals and setting up appropriate expectations:
* A "how we work" page. Create a page that describes the process you use with clients. This can implicitly highlight your values, personality and preferred modes of working and turn off the personality types you would rather not deal with.
* An ideal client profile. State explicitly who you work with, including their priorities, situation, size, goals and needs (both practical and emotional). For example, my consulting page says I work with decision-makers rather than teams or committees. Yours might say you welcome beginners who appreciate emotional as well as practical support.
* "What you can expect." Here you describe both process and results of your work. You send out clear signals by what you include and exclude in this profile. For instance, if you typically go away and get the job done without a lot of interaction with clients, you can say this, whereas if you like to check back with clients numerous times to make sure they�re fine with your direction, state that. Different personalities would respond to these divergent service profiles.
* A personal "About" page. Instead of sticking to the bare professional facts about you, provide some glimpses into what's important to you. If you spend most of your spare time hiking alone or communing with your five dogs, say so. Several new clients mentioned my video about living in the middle of nowhere as having clinched the deal when they explored my site to see whether or not they'd feel comfortable with me.
* Policies. You can discourage client behaviors that drive you bananas by penalizing them monetarily and making this part of what people agree to when they decide to work with you. The person who hates in-person client meetings can charge a higher hourly rate for them than for conference calls.
Fired up now to get going on your new positioning?
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. Author of 15 books, she mentors introverts so they attract the kind of clients who make them happiest. Learn more from her free Marketing for Introverts manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=923664
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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