Are You Worried Your Press Release May Offend People?
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Paul Hartunian
Sep 7, 2013, 3:00:03 PM9/7/13
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Paul Hartunian
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Article Title: Are You Worried Your Press Release May Offend People?
Author: Paul Hartunian
Word Count: 632
Article URL: http://www.isnare.com/?aid=1858427&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1858427
Easy Publish Tool: http://www.isnare.com/html.php?aid=1858427
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Richard Layman and Wendy Guenther both brought up similar topics I want to address. Richard wants to know about the risk of offending people by doing controversial things like name an ice cream flavor Iraqi Road (which I mentioned in an earlier article).
Wendy brought my attention to a controversial issue that made the news. A potential juror in a British Court was dismissed for wearing a T-shirt from French Connection UK with its FCUK logo. French Connection has benefited tremendously by taking the controversial action of creating that logo.
In my opinion (and in my life) when you constantly worry about offending people, you sacrifice your life to every one of the 6 billion people on this planet. It�s just not possible to avoid offending people. Some people spend their entire day just looking for things to offend them. If necessary, they�ll even make up a reason to be offended.
Reporters love controversy. It�s one of the most powerful ways to getting publicity. But there are risks involved.
Don�t take a controversial or offensive position simply to get publicity. It�ll bite you hard and cause you more problems than you want.
Don�t take controversial, potentially offensive positions if you are too thin-skinned to put up with the possible reactions.
Only take a controversial position if you truly believe it and support it.
Several years ago when I was promoting my book �How to Be Outrageously Successful With the Opposite Sex� I sent out a press release with the headline:
�Sex Book Expert Tells Women to Wise Up and Stop Whining!�
The point of my story was that I know exactly how single women can get an endless parade of dates with men they�re interested in. It�s easy and incredibly effective.
But they don�t do it. Instead, they moan about how they�re alone. Makes no sense to me!
That press release got a fast and furious response from the media, especially from women reporters. But, when they heard the details of my story, they changed their tune and booked me for an interview. The honest ones even told me that what I was saying was right!
Some people cater to others because they want their money. They live in fear of offending people and losing their money. So they�ll listen to things that truly irritate them and say nothing. They�ll deal with customers who should have been tossed long ago. They�ll even say they agree with things they find repulsive � all for the fear of losing money.
Now some of you may want to avoid offending people out of respect. That�s fine and I certainly agree.
But many (most?) people live in fear of offending people because of what they�ll lose. Most often that�s money.
If you truly believe in something and you�re willing to deal with any negative reaction that may result from your stand, controversy can be an excellent way to get publicity, customers and respect.
If you are concerned about offending people, don�t want to deal with the reaction to controversy or just don�t feel the need to enter or start a controversy, this clearly isn�t the way for you to go.
Controversy is risky, but it can have huge benefits. Do you use it or not?
That�s got to be your decision.
This reminds me of one of my favorite sayings � �When you live in fear you die a thousand deaths. When you live in confidence, you die just one.�
About The Author: Get the most reliable advice on how you can get massive publicity for your business at http://www.hartunian.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1858427
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Paul Hartunian
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1858427
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1858427
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Are You Worried Your Press Release May Offend People?
Author: Paul Hartunian
Word Count: 632
Article URL: http://www.isnare.com/?aid=1858427&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1858427
Easy Publish Tool: http://www.isnare.com/html.php?aid=1858427
*********************** ARTICLE START ***********************
Richard Layman and Wendy Guenther both brought up similar topics I want to address. Richard wants to know about the risk of offending people by doing controversial things like name an ice cream flavor Iraqi Road (which I mentioned in an earlier article).
Wendy brought my attention to a controversial issue that made the news. A potential juror in a British Court was dismissed for wearing a T-shirt from French Connection UK with its FCUK logo. French Connection has benefited tremendously by taking the controversial action of creating that logo.
In my opinion (and in my life) when you constantly worry about offending people, you sacrifice your life to every one of the 6 billion people on this planet. It�s just not possible to avoid offending people. Some people spend their entire day just looking for things to offend them. If necessary, they�ll even make up a reason to be offended.
Reporters love controversy. It�s one of the most powerful ways to getting publicity. But there are risks involved.
Don�t take a controversial or offensive position simply to get publicity. It�ll bite you hard and cause you more problems than you want.
Don�t take controversial, potentially offensive positions if you are too thin-skinned to put up with the possible reactions.
Only take a controversial position if you truly believe it and support it.
Several years ago when I was promoting my book �How to Be Outrageously Successful With the Opposite Sex� I sent out a press release with the headline:
�Sex Book Expert Tells Women to Wise Up and Stop Whining!�
The point of my story was that I know exactly how single women can get an endless parade of dates with men they�re interested in. It�s easy and incredibly effective.
But they don�t do it. Instead, they moan about how they�re alone. Makes no sense to me!
That press release got a fast and furious response from the media, especially from women reporters. But, when they heard the details of my story, they changed their tune and booked me for an interview. The honest ones even told me that what I was saying was right!
Some people cater to others because they want their money. They live in fear of offending people and losing their money. So they�ll listen to things that truly irritate them and say nothing. They�ll deal with customers who should have been tossed long ago. They�ll even say they agree with things they find repulsive � all for the fear of losing money.
Now some of you may want to avoid offending people out of respect. That�s fine and I certainly agree.
But many (most?) people live in fear of offending people because of what they�ll lose. Most often that�s money.
If you truly believe in something and you�re willing to deal with any negative reaction that may result from your stand, controversy can be an excellent way to get publicity, customers and respect.
If you are concerned about offending people, don�t want to deal with the reaction to controversy or just don�t feel the need to enter or start a controversy, this clearly isn�t the way for you to go.
Controversy is risky, but it can have huge benefits. Do you use it or not?
That�s got to be your decision.
This reminds me of one of my favorite sayings � �When you live in fear you die a thousand deaths. When you live in confidence, you die just one.�
About The Author: Get the most reliable advice on how you can get massive publicity for your business at http://www.hartunian.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1858427
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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