5 Tips For Creating Better Videos
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Dr. Rachna Jain
Dec 19, 2014, 4:21:08 PM12/19/14
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Please consider this free-reprint article written by:
Dr. Rachna Jain
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Article Title: 5 Tips For Creating Better Videos
Author: Dr. Rachna Jain
Word Count: 562
Article URL: http://www.isnare.com/?aid=1915316&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1915316
Easy Publish Tool: http://www.isnare.com/html.php?aid=1915316
*********************** ARTICLE START ***********************
I’ll admit it. I’m not really a video person. I’d much rather read or skim content quickly than sit through a video before I even know if I’m interested.
I’ve sat through long (and boring) videos that didn’t have to be that way. Now, I understand that getting a video completed is a huge accomplishment, and that is amazing!
Yet a few simple tips would make your videos easier to watch for those of us who really don’t like watching videos in the first place:
1)Know what you want to communicate. Little is worse than tuning in to watch a video and the presenter seems to have no point and they ramble on and on. Equally bad is when they get distracted by every little thing and never get to the point. Keep your script tight and short and make sure you get to what you want to say as soon as you can. Remember, you don’t have an unlimited amount of time to gain and keep your audience’s attention, so make every minute count.
2)Have good lighting. I’ve gotten dinged on this before. Even though you don’t think it’s distracting if your face is half shadowed or there is funny lighting or strange patterns on the wall behind you, the truth is, it is distracting for your viewers. If you are going to take the time to record a video, make sure we can see your face- fully- and without any weird lighting or strange light patterns on the wall behind you or above your head. . It’s wise to take a short test video before you begin, and then also test a few times during your recording process if you’re there for a while. If you have any windows in your recording space, the light will change as the sun moves- and will make weird patterns later where none were before.
3)Keep it short. This goes to my point #1. I’d much rather watch a short and powerful and informative video that tells me what I need to know then one that goes on and on and on. It’s just like writing salesletters- say as much as you need to say, but not more. After some point, extra words don’t add extra meaning.
4)Add a personal touch. Tell me something about yourself. Be human. Video is a rapid way to build connection, so use it to build that connection.
5)Semi-professional is enough. If you are using video marketing to build visibility for your business, watch your video and measure against whether it is professional enough. It doesn’t need to be perfect, but at least make sure it conveys you how you want to be seen. If you’re unhappy or uncomfortable with it, for any reason, do it over. The beauty of technology is that you don’t have to be stuck with a version you don’t like.
Even though I don’t really like watching videos, or making them, I try to keep these tips in mind whenever I am about to record. I believe they help me make videos people are more likely to watch
*********************** ARTICLE END ***********************
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Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Dr. Rachna Jain
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1915316
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1915316
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: 5 Tips For Creating Better Videos
Author: Dr. Rachna Jain
Word Count: 562
Article URL: http://www.isnare.com/?aid=1915316&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1915316
Easy Publish Tool: http://www.isnare.com/html.php?aid=1915316
*********************** ARTICLE START ***********************
I’ll admit it. I’m not really a video person. I’d much rather read or skim content quickly than sit through a video before I even know if I’m interested.
I’ve sat through long (and boring) videos that didn’t have to be that way. Now, I understand that getting a video completed is a huge accomplishment, and that is amazing!
Yet a few simple tips would make your videos easier to watch for those of us who really don’t like watching videos in the first place:
1)Know what you want to communicate. Little is worse than tuning in to watch a video and the presenter seems to have no point and they ramble on and on. Equally bad is when they get distracted by every little thing and never get to the point. Keep your script tight and short and make sure you get to what you want to say as soon as you can. Remember, you don’t have an unlimited amount of time to gain and keep your audience’s attention, so make every minute count.
2)Have good lighting. I’ve gotten dinged on this before. Even though you don’t think it’s distracting if your face is half shadowed or there is funny lighting or strange patterns on the wall behind you, the truth is, it is distracting for your viewers. If you are going to take the time to record a video, make sure we can see your face- fully- and without any weird lighting or strange light patterns on the wall behind you or above your head. . It’s wise to take a short test video before you begin, and then also test a few times during your recording process if you’re there for a while. If you have any windows in your recording space, the light will change as the sun moves- and will make weird patterns later where none were before.
3)Keep it short. This goes to my point #1. I’d much rather watch a short and powerful and informative video that tells me what I need to know then one that goes on and on and on. It’s just like writing salesletters- say as much as you need to say, but not more. After some point, extra words don’t add extra meaning.
4)Add a personal touch. Tell me something about yourself. Be human. Video is a rapid way to build connection, so use it to build that connection.
5)Semi-professional is enough. If you are using video marketing to build visibility for your business, watch your video and measure against whether it is professional enough. It doesn’t need to be perfect, but at least make sure it conveys you how you want to be seen. If you’re unhappy or uncomfortable with it, for any reason, do it over. The beauty of technology is that you don’t have to be stuck with a version you don’t like.
Even though I don’t really like watching videos, or making them, I try to keep these tips in mind whenever I am about to record. I believe they help me make videos people are more likely to watch
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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