Hate Conventional Marketing? The Shy Person�s Guide to Successful One-on-One Marketing
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Marcia Yudkin
Apr 23, 2013, 7:10:03 PM4/23/13
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Please consider this free-reprint article written by:
Marcia Yudkin
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Article Title: Hate Conventional Marketing? The Shy Person�s Guide to Successful One-on-One Marketing
Author: Marcia Yudkin
Word Count: 590
Article URL: http://www.isnare.com/?aid=1705090&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1705090
Easy Publish Tool: http://www.isnare.com/html.php?aid=1705090
*********************** ARTICLE START ***********************
Marketing is a numbers game, some people claim. In this way of thinking, you put disembodied messages out into the world. A certain number of them hit the spot and provoke purchases. Your goal in marketing is to tweak your message and your target market until the conversion rate makes you the kind of money you want to earn.
I�d like to propose another way of thinking about getting business. If that paradigm feels disembodied, alienating and scary to you, you may feel more comfortable understanding marketing as a way of making genuine connections with people so that they are inspired to become your customer or client.
Recently I had a consultation with an alternative health care practitioner who has a lot of trepidation about marketing as it is usually presented to her. However, she said she is at her best face-to-face, one-on-one with prospective clients. In that situation, she easily and naturally demonstrates what she can do for the other person and gives them an experience that leads them to want more.
I invited her to think about marketing as the task of setting up situations precisely like that, where she could have a human connection with likely clients, one at a time. Then, if the need was there and the connection was right, both parties would want to turn that experience into a client-practitioner relationship. She loved this idea!
Together we brainstormed ways that she could arrange unintimidating situations where she could get face to face with potential clients. These included:
* At a wellness conference, wearing a lapel button offering a free session of her specialty
* With the facility�s permission, providing a free session at a health club, beauty salon or yoga center
* Being available for free trial appointments at a medical clinic one day a month
* Having a regular free drop-in time slot at her office every week or month
* Running a bring-a-friend special for existing clients where the friend would get a free session and the client would receive a gift for bringing the friend
All of these situations felt doable and even exciting to my client, and she couldn�t wait to get them going.
So what would the equivalent human-contact experience be for you?
Not long ago I heard a business consultant describe the one-on-one marketing he did while attending a large conference, and afterwards. During the conference he had many chats with other attendees, one at a time. He would simply smile at someone standing alone and say, �Hi, what do you do? How�s business?� Then, based on what the other person said, he would give them some business advice. He added, �There�s probably more than we can go over later. Would you like to have a 20-minute conversation with me once the conference is over?� Back home, he followed up with that conversation and signed many of those contacts as clients.
That sequence fits the alternate paradigm of marketing I described above: Face to face, make a genuine human connection. Provide an experience of what you have to offer. Let them get to know both you and your expertise. Those you talk to are people, not numbers. You are not a cog in some impersonal machine. You have a chance to show what you do best and those who appreciate that have the opportunity to step up to a client/practitioner relationship.
About The Author: A bookworm as a child, Marcia Yudkin is now author of more than a dozen books, including 6 Steps to Free Publicity and Persuading People to Buy. She mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1705090
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1705090
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1705090
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Hate Conventional Marketing? The Shy Person�s Guide to Successful One-on-One Marketing
Author: Marcia Yudkin
Word Count: 590
Article URL: http://www.isnare.com/?aid=1705090&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1705090
Easy Publish Tool: http://www.isnare.com/html.php?aid=1705090
*********************** ARTICLE START ***********************
Marketing is a numbers game, some people claim. In this way of thinking, you put disembodied messages out into the world. A certain number of them hit the spot and provoke purchases. Your goal in marketing is to tweak your message and your target market until the conversion rate makes you the kind of money you want to earn.
I�d like to propose another way of thinking about getting business. If that paradigm feels disembodied, alienating and scary to you, you may feel more comfortable understanding marketing as a way of making genuine connections with people so that they are inspired to become your customer or client.
Recently I had a consultation with an alternative health care practitioner who has a lot of trepidation about marketing as it is usually presented to her. However, she said she is at her best face-to-face, one-on-one with prospective clients. In that situation, she easily and naturally demonstrates what she can do for the other person and gives them an experience that leads them to want more.
I invited her to think about marketing as the task of setting up situations precisely like that, where she could have a human connection with likely clients, one at a time. Then, if the need was there and the connection was right, both parties would want to turn that experience into a client-practitioner relationship. She loved this idea!
Together we brainstormed ways that she could arrange unintimidating situations where she could get face to face with potential clients. These included:
* At a wellness conference, wearing a lapel button offering a free session of her specialty
* With the facility�s permission, providing a free session at a health club, beauty salon or yoga center
* Being available for free trial appointments at a medical clinic one day a month
* Having a regular free drop-in time slot at her office every week or month
* Running a bring-a-friend special for existing clients where the friend would get a free session and the client would receive a gift for bringing the friend
All of these situations felt doable and even exciting to my client, and she couldn�t wait to get them going.
So what would the equivalent human-contact experience be for you?
Not long ago I heard a business consultant describe the one-on-one marketing he did while attending a large conference, and afterwards. During the conference he had many chats with other attendees, one at a time. He would simply smile at someone standing alone and say, �Hi, what do you do? How�s business?� Then, based on what the other person said, he would give them some business advice. He added, �There�s probably more than we can go over later. Would you like to have a 20-minute conversation with me once the conference is over?� Back home, he followed up with that conversation and signed many of those contacts as clients.
That sequence fits the alternate paradigm of marketing I described above: Face to face, make a genuine human connection. Provide an experience of what you have to offer. Let them get to know both you and your expertise. Those you talk to are people, not numbers. You are not a cog in some impersonal machine. You have a chance to show what you do best and those who appreciate that have the opportunity to step up to a client/practitioner relationship.
About The Author: A bookworm as a child, Marcia Yudkin is now author of more than a dozen books, including 6 Steps to Free Publicity and Persuading People to Buy. She mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1705090
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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