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Article Title: Quick Steps to Building Your Mailing List to Grow Your Online Business
Author: Latonya Campbell
Word Count: 834
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A mailing list is a list of addresses, names, email addresses and other information about a certain group of individuals. Typically a mailing list contains information about people in a particular niche. The main aim of a mailing list as an affiliate marketer is to gather a list of subscribers to promote your products or services to increase your online income. With a mailing list you can regularly send tips, advice, and updates about the availability of a product to your subscribers.
The key idea behind a mailing list is to send advertisements and information only to people who are interested. This can save money and effort by targeting a responsive audience who are genuinely interested with the information or your products.
To build a mailing list you can either request visitors to join your mailing list by requesting them to provide their name and email address or offer a free eBook, tips or advice and prompt the visitor to provide their email to have their freebie sent. You can also collect addresses as you conduct a business with customers to build a mailing list.
Importance of building a mailing list as an affiliate marketer
The main reason for building a mailing list is to increase your chance of repeat sales while minimizing the chance of lost sales. Listed below are the top six benefits of building a mailing list and why you should consider building your list now for promoting affiliate products
1. Helps you promote your products to a responsive audience.
2. Helps improve and build new relationships with existing and prospect customers. By providing tips, free advice and updates about your products, you are able to build solid relationships with customer
3. A mailing list can be used to drive traffic to your website, blog or squeeze page
4. Helps you improve your brand and make repeat sales. With a mailing list you can provide special offers, give your subscribers access to classified information. This helps create a special bond with your subscribers, leading to more trust and consequently more sales
5. Building an email list can help you turn prospects into real customers. Sending prospects valuable tips, advice and product information will have them interested in your product
6. Generate more commissions and sales when you send subscribers to the vender through the affiliate link.
How to build a mailing list for your business
Follow the following steps to build a mailing list for your business
1. Register for an autoresponder or email marketing service such as Aweber
2. Create a squeeze page or opt-in page for users to subscribe to your service
3. Build your list
Tips on how to build your mailing list
· Ask customers to join your mailing by providing their email addresses and giving you permission to send the emails regularly
· Prompt visitors to join your mailing list for free advice, newsletter and product updates on your website
· Provide free incentives such as an eBook or discounted products for signing up to your mailing list
· Request your existing subscribers to forward your sign up link to their friends in return for a prize
· Offer great product deals on your website and ask visitors to leave their email addresses for updates on future deals
· Update your blog or website with great, interesting and valuable content to make users sign up for more valuable content updates
· Come up with competitions and amazing prices. People love winning free things.
How to give value to your list
You need to give value to your mailing list to keep your subscribers interested and to make your email marketing efforts fruitful. You can add value to your list by:
· Respecting and maintaining your relationship with your subscribers. Maintaining a good relationship with your subscribers is crucial. Communicate what you expect, when you will be sending emails and always deliver your promises
· Being ready for skepticism from your subscribers. Know when to unsubscribe uninterested individuals. People change their minds all the time
· Showing your subscribers that you are honestly interested in them by encouraging interaction and feedback. You have to be able to appease to your subscriber’s desires.
· Making your mailing list exclusive, unique and humble. Always deliver as promised.
A mailing list is an effective way to get more customers, increase your sales and boost your commission/ income. You need to know how to appease your subscriber’s desires for effective affiliate marketing.
Now that you know what a mailing list can do for your business, it is time to take your business to the next level. Do not just sit on the information that you just learned. Now it is time to take it and apply it.
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