Small Home Base Business Success Secret
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Paul Egan
May 4, 2013, 10:10:10 AM5/4/13
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Please consider this free-reprint article written by:
Paul Egan
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Article Title: Small Home Base Business Success Secret
Author: Paul Egan
Word Count: 543
Article URL: http://www.isnare.com/?aid=218993&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=218993
Easy Publish Tool: http://www.isnare.com/html.php?aid=218993
*********************** ARTICLE START ***********************
The real secret to small home base business success has nothing to do with what you might think is the obvious, ie technology tools, the internet or anything like that. In fact, it isn�t even a real secret. It has been around since man started to communicate. It�s WORDS!
Words carry enormous power. They can make you laugh hysterically, or destroy a relationship or friendship. Words have more power in them than any other tool at your disposal for your home base business.
Effective use of words, especially in home base business, means skyrocketing sales, satisfied clients, happy employees, and a profitable and secure future. Yet, less than 1% of small entrepreneur home base businesses use words with full power.
The power of words can be learned and used effectively by anyone, and when this power is harnessed there�s nothing on this earth that can stop you. This art of using words is what is called copy writing. Copywriting makes or breaks your sales and advertising material.
One of the ways an �amateur� copywriter who is writing for his own product or home base business can beat the experienced pro is by infusing the sales letter or ad with his own, honest, intense enthusiasm. When doing selling in print, enthusiasm is just as important as in face-to-face selling.
This is why, in the majority of cases, you can�t just sit down and write an ad �on command�, like you can sit down and do bookkeeping. You have to work up some enthusiasm for the job and the proposition you�re putting across.
If I�m going to write an ad or some other sales material the first thing in the morning, as I often do, I try to set my subconscious mind working on that job before I go to bed the night before. Sometimes I wake up with the �big idea� that I need, other times I at least wake up with ideas and a readiness to write them and pick and choose.
Don�t force yourself to �grind out� direct-response copy when you really don�t feel like it because the result will be flat and mechanical. It may be technically correct with a headline, subheads, bullet points, an offer, etc., but it will lack spirit and enthusiasm.
The person who is genuinely enthusiastic about what he/she is selling definitely has an advantage. That�s why the freelance pro copywriter should always download as much of the pitch from the product�s most enthusiastic salesperson as possible. Then transfer it to paper and shape and mold it to perfection.
Over the years, the work I�ve done for clients and ad agencies has proven that the most successful work was for clients that were passionate and enthusiastic about their home base business. So before you tackle that next ad for your home base business, make sure you�re as enthusiastic about it as you want your clients to be.
Good lick with the success of you home base business and I hope this has been of some help.
Paul Egan
http://www.pjeaffiliate.com
About The Author: For more information about Starting A Home Based Business and three FREE ebooks to help you on your way visit: http://www.pjeaffiliate.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=218993
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Paul Egan
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=218993
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=218993
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Small Home Base Business Success Secret
Author: Paul Egan
Word Count: 543
Article URL: http://www.isnare.com/?aid=218993&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=218993
Easy Publish Tool: http://www.isnare.com/html.php?aid=218993
*********************** ARTICLE START ***********************
The real secret to small home base business success has nothing to do with what you might think is the obvious, ie technology tools, the internet or anything like that. In fact, it isn�t even a real secret. It has been around since man started to communicate. It�s WORDS!
Words carry enormous power. They can make you laugh hysterically, or destroy a relationship or friendship. Words have more power in them than any other tool at your disposal for your home base business.
Effective use of words, especially in home base business, means skyrocketing sales, satisfied clients, happy employees, and a profitable and secure future. Yet, less than 1% of small entrepreneur home base businesses use words with full power.
The power of words can be learned and used effectively by anyone, and when this power is harnessed there�s nothing on this earth that can stop you. This art of using words is what is called copy writing. Copywriting makes or breaks your sales and advertising material.
One of the ways an �amateur� copywriter who is writing for his own product or home base business can beat the experienced pro is by infusing the sales letter or ad with his own, honest, intense enthusiasm. When doing selling in print, enthusiasm is just as important as in face-to-face selling.
This is why, in the majority of cases, you can�t just sit down and write an ad �on command�, like you can sit down and do bookkeeping. You have to work up some enthusiasm for the job and the proposition you�re putting across.
If I�m going to write an ad or some other sales material the first thing in the morning, as I often do, I try to set my subconscious mind working on that job before I go to bed the night before. Sometimes I wake up with the �big idea� that I need, other times I at least wake up with ideas and a readiness to write them and pick and choose.
Don�t force yourself to �grind out� direct-response copy when you really don�t feel like it because the result will be flat and mechanical. It may be technically correct with a headline, subheads, bullet points, an offer, etc., but it will lack spirit and enthusiasm.
The person who is genuinely enthusiastic about what he/she is selling definitely has an advantage. That�s why the freelance pro copywriter should always download as much of the pitch from the product�s most enthusiastic salesperson as possible. Then transfer it to paper and shape and mold it to perfection.
Over the years, the work I�ve done for clients and ad agencies has proven that the most successful work was for clients that were passionate and enthusiastic about their home base business. So before you tackle that next ad for your home base business, make sure you�re as enthusiastic about it as you want your clients to be.
Good lick with the success of you home base business and I hope this has been of some help.
Paul Egan
http://www.pjeaffiliate.com
About The Author: For more information about Starting A Home Based Business and three FREE ebooks to help you on your way visit: http://www.pjeaffiliate.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=218993
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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