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Please consider this free-reprint article written by:
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Article Title: Drive Off In An Automotive Franchise
Author: Naz Daud
Word Count: 526
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The rising price of fuel has done nothing to dent the British love affair with our cars, and recent surveys have put the value of the UK car aftermarket at �21 billion. This figure does not include the sales of new or used vehicles or fuel; just the additional services which we purchase for our cars such as valeting, pressure washing, alloy wheel refurbishment or windscreen repairs. At a time when people are hanging on to their vehicles for longer out of financial necessity, this is a very attractive part of the market to consider getting into.
Types of Opportunity
Most of the models available to someone thinking of getting into the vehicle market are concerned with either repair or cleaning of cars. For example, firms such as Chips Away, Dent Wizard or Alloy Wheel Repair Specialists will go to customers� homes and deal with their chips, dents or scratched wheels on their own driveway. Other companies such as Hometyre or eTyres focus on the supply of tyres to customers who have ordered online. The choice of business franchise will depend on whether the investor wants to be in one fixed place or is happy to travel around to visit their customers. Finance is the other obvious consideration, and the amount of money which the investor has to offer varies hugely depending on how well known and established the parent franchise company is.
Benefits
Leaving the attractive size of the market to one side, there are many other reasons to consider buying into an automotive franchise business. As there are so many vehicles in the UK, entrepreneurs don�t have to work hard to find their target market. No technical or specialist knowledge is required in most cases and the business is simple to explain to potential clients. Many businesses are also flexible in terms of time commitment and investors have the choice of running the business themselves or employing a manager or employee to do the leg work for them.
Getting Started
Advertising may be the obvious way of letting customers know about your new company and the services you are offering, but one of the ways which is growing in importance is social media. Facebook and Twitter can be very good ways of communicating with customers and telling them about special offers or promotions, and using social media sites costs very little. Linking up with garages or other companies offering related services is another possibility and a little lateral thinking could inform many thousands of potential customers about your product at very little cost.
Related Opportunities
If an investor would prefer a more traditional type of retail business, most of the large fuel companies operate on a franchise model. The drawbacks to running a fuel station are the long hours, as people expect to be able to buy petrol early in the morning, late at night and all through the weekends. It can be hard work and long hours, but there is also the potential to expand your business empire by opening further fuel stations in the local area.
About The Author: Naz Daud
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