The Brands of Teeth Whitening
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Jason Scott Edworthy
Apr 24, 2013, 12:30:02 AM4/24/13
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Please consider this free-reprint article written by:
Jason Scott Edworthy
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Article Title: The Brands of Teeth Whitening
Author: Jason Scott Edworthy
Word Count: 551
Article URL: http://www.isnare.com/?aid=471714&ca=Wellness%2C+Fitness+and+Diet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=471714
Easy Publish Tool: http://www.isnare.com/html.php?aid=471714
*********************** ARTICLE START ***********************
Like any well known consumer brands you have to make a decision whether the appeal of that brand is worth paying slight more for and this is true for teeth whitening brands.With the power of marketing on TV,magazines and the internet brands are positioned in the way that appeals to us and therefore sometimes prices becomes a secondary issue. With teeth whitening the industry is still quite new and therefore marketers are starting to flex their muscles and create brands that appear to offer a product or service that is far better than it is in many cases.
Consumers rarely know this and it is not until they have done further research they find this out to their cost!
Teeth Whitening currently comes in three categories �
Dentist bleaching trays
The trays themselves are pretty straight forward but the whitening gel used in the trays there are some developing brands that are marketing directly to consumers to help the dentists promote the products and use language that consumers relate and understand. The bleaching tray market is all about the recurring sale so having an affiliation with a brand you know, trust and ultimately whitens your teeth is the key this business.
Laser teeth whitening
This is an area that is over subscribed with sales and marketing hype about their brand and products. Do not get me wrong them will work in the main but some of the marketing is not just targeted as consumers as there is a huge market for business opportunities or franchise in laser teeth whitening. Some of these business opportunities sell for around �15,000 so the marketing message is strong and direct and occasionally stretching the truth about results customers can expect.
Home kits
This is currently shark infested waters as there has been some bad press recently about consumers signing up for subscriptions without even realising. The home kit market is massive and many of the products work very well but some oversell the benefits and many of the companies do not make enough attention to the young using home kits too early as this can damage the enamel or gums of youngsters less than sixteen years old.
In time I am sure regulation of the products will be introduced and this will control the supply and distribution of the products or the trading standards or advertising standards agency will step in and ensure the message is accurate and has the necessary terms and conditions associated to ensure consumers have a balanced approach.
Like anything do your research and then do some more research before making a decision and speak to the company offering the product or service before you decide.
The desire for whiter teeth is not going to go away and I am sure more companies will come in to the arena once the size of the market is known. In the UK the market compared to the USA is still small but is growing as consumers get know the products on offer and also see or hear about people who have had their teeth whitened with great results.
Like anything just go in to it with eyes open and do your research!
About The Author: For the latest news see http://whiteteethcompany.co.uk/teeth-whitening-news.html or just check the blog at http://blog.whiteteethcompany.co.uk
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=471714
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jason Scott Edworthy
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=471714
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=471714
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The Brands of Teeth Whitening
Author: Jason Scott Edworthy
Word Count: 551
Article URL: http://www.isnare.com/?aid=471714&ca=Wellness%2C+Fitness+and+Diet
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=471714
Easy Publish Tool: http://www.isnare.com/html.php?aid=471714
*********************** ARTICLE START ***********************
Like any well known consumer brands you have to make a decision whether the appeal of that brand is worth paying slight more for and this is true for teeth whitening brands.With the power of marketing on TV,magazines and the internet brands are positioned in the way that appeals to us and therefore sometimes prices becomes a secondary issue. With teeth whitening the industry is still quite new and therefore marketers are starting to flex their muscles and create brands that appear to offer a product or service that is far better than it is in many cases.
Consumers rarely know this and it is not until they have done further research they find this out to their cost!
Teeth Whitening currently comes in three categories �
Dentist bleaching trays
The trays themselves are pretty straight forward but the whitening gel used in the trays there are some developing brands that are marketing directly to consumers to help the dentists promote the products and use language that consumers relate and understand. The bleaching tray market is all about the recurring sale so having an affiliation with a brand you know, trust and ultimately whitens your teeth is the key this business.
Laser teeth whitening
This is an area that is over subscribed with sales and marketing hype about their brand and products. Do not get me wrong them will work in the main but some of the marketing is not just targeted as consumers as there is a huge market for business opportunities or franchise in laser teeth whitening. Some of these business opportunities sell for around �15,000 so the marketing message is strong and direct and occasionally stretching the truth about results customers can expect.
Home kits
This is currently shark infested waters as there has been some bad press recently about consumers signing up for subscriptions without even realising. The home kit market is massive and many of the products work very well but some oversell the benefits and many of the companies do not make enough attention to the young using home kits too early as this can damage the enamel or gums of youngsters less than sixteen years old.
In time I am sure regulation of the products will be introduced and this will control the supply and distribution of the products or the trading standards or advertising standards agency will step in and ensure the message is accurate and has the necessary terms and conditions associated to ensure consumers have a balanced approach.
Like anything do your research and then do some more research before making a decision and speak to the company offering the product or service before you decide.
The desire for whiter teeth is not going to go away and I am sure more companies will come in to the arena once the size of the market is known. In the UK the market compared to the USA is still small but is growing as consumers get know the products on offer and also see or hear about people who have had their teeth whitened with great results.
Like anything just go in to it with eyes open and do your research!
About The Author: For the latest news see http://whiteteethcompany.co.uk/teeth-whitening-news.html or just check the blog at http://blog.whiteteethcompany.co.uk
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=471714
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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