Another One of My Embarrassing Publicity Episodes
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Paul Hartunian
Sep 12, 2013, 6:00:07 PM9/12/13
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Please consider this free-reprint article written by:
Paul Hartunian
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Article Title: Another One of My Embarrassing Publicity Episodes
Author: Paul Hartunian
Word Count: 565
Article URL: http://www.isnare.com/?aid=1858937&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1858937
Easy Publish Tool: http://www.isnare.com/html.php?aid=1858937
*********************** ARTICLE START ***********************
In a recent article I was talking about taped radio interviews and their value. I said I'd tell you a funny, embarrassing and informative story about taped interviews. Here goes.
Years ago I did a taped radio interview. I was told that the interview was going to be aired the following Saturday at 7PM.
By curious luck I had a date with a woman that Saturday. It was going to be our first date. I saw a great opportunity.
I arranged to pick her up at 6:45 PM. As we were driving, I kept an eye on the time. A minute or two before 7 PM I casually turned on the car radio to the station that was going to air my interview. I knew this was going to be a major, impressive hit with my new date.
The show started, the announcer said "And my guest today is nationally known and respected expert, Paul Hartunian".
I tuned to my date with a gloating smirk on my face. She, in turn, turned to me with a look of disgust on her face and said: "So do you think you�re cool?".
End of date. End of relationship. End of the moment of glory. Oh well.
But there is major value to both the taped and live interviews you do. They become incredibly powerful marketing tools for you and your business. Be sure to make a high-quality recording of the interview. Make copies of the recording. Then be certain that every customer and prospect has access to that recording.
You can give the recording away for free. You can charge a very small shipping fee for the CD. Or you can have it digitized and post it on your website. You'll see I've done this on my website www.Hartunian.com I've had videos of a few of my television interviews digitized and put on my site.
These recordings are invaluable. Think of the major boost in credibility you'll get by being on radio or TV. Remember that one of the major benefits of being interviewed by the media is that you get instant credibility. You get the implied endorsement of the media.
When people hear you being interviewed on the radio, they instantly respect you as an authority in your field. After all, if you weren't an authority, why would you be interviewed on the station?
Make copies of all radio and TV interviews. Make copies of all of your newspaper and magazine interviews. They instantly, easily and in- expensively become some of your most potent marketing tools.
Insert copies of articles about you in your mailings. Post them in your store window or on the wall of your office. Blow them up to poster size and put them in your waiting room. Digitize copies of the articles and post them on your website.
Just because your interview is over doesn't mean the value of that interview is also over. I'm still using copies of interviews I did over 10 years ago as marketing pieces. They all have incredible power to draw in new customers and to keep old customers interested in you and what you have to offer. Publicity keeps paying dividends over and over for the rest of your life!
About The Author: Get the most reliable advice on how you can get massive publicity for your business at http://www.hartunian.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1858937
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Paul Hartunian
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1858937
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1858937
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Another One of My Embarrassing Publicity Episodes
Author: Paul Hartunian
Word Count: 565
Article URL: http://www.isnare.com/?aid=1858937&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1858937
Easy Publish Tool: http://www.isnare.com/html.php?aid=1858937
*********************** ARTICLE START ***********************
In a recent article I was talking about taped radio interviews and their value. I said I'd tell you a funny, embarrassing and informative story about taped interviews. Here goes.
Years ago I did a taped radio interview. I was told that the interview was going to be aired the following Saturday at 7PM.
By curious luck I had a date with a woman that Saturday. It was going to be our first date. I saw a great opportunity.
I arranged to pick her up at 6:45 PM. As we were driving, I kept an eye on the time. A minute or two before 7 PM I casually turned on the car radio to the station that was going to air my interview. I knew this was going to be a major, impressive hit with my new date.
The show started, the announcer said "And my guest today is nationally known and respected expert, Paul Hartunian".
I tuned to my date with a gloating smirk on my face. She, in turn, turned to me with a look of disgust on her face and said: "So do you think you�re cool?".
End of date. End of relationship. End of the moment of glory. Oh well.
But there is major value to both the taped and live interviews you do. They become incredibly powerful marketing tools for you and your business. Be sure to make a high-quality recording of the interview. Make copies of the recording. Then be certain that every customer and prospect has access to that recording.
You can give the recording away for free. You can charge a very small shipping fee for the CD. Or you can have it digitized and post it on your website. You'll see I've done this on my website www.Hartunian.com I've had videos of a few of my television interviews digitized and put on my site.
These recordings are invaluable. Think of the major boost in credibility you'll get by being on radio or TV. Remember that one of the major benefits of being interviewed by the media is that you get instant credibility. You get the implied endorsement of the media.
When people hear you being interviewed on the radio, they instantly respect you as an authority in your field. After all, if you weren't an authority, why would you be interviewed on the station?
Make copies of all radio and TV interviews. Make copies of all of your newspaper and magazine interviews. They instantly, easily and in- expensively become some of your most potent marketing tools.
Insert copies of articles about you in your mailings. Post them in your store window or on the wall of your office. Blow them up to poster size and put them in your waiting room. Digitize copies of the articles and post them on your website.
Just because your interview is over doesn't mean the value of that interview is also over. I'm still using copies of interviews I did over 10 years ago as marketing pieces. They all have incredible power to draw in new customers and to keep old customers interested in you and what you have to offer. Publicity keeps paying dividends over and over for the rest of your life!
About The Author: Get the most reliable advice on how you can get massive publicity for your business at http://www.hartunian.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1858937
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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