How to Write an Effective Advertisement
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Jane Sumerset
Apr 2, 2013, 3:30:03 PM4/2/13
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Please consider this free-reprint article written by:
Jane Sumerset
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IMPORTANT - Publication/Reprint Terms
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- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
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- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=365188
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- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
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Article Title: How to Write an Effective Advertisement
Author: Jane Sumerset
Word Count: 683
Article URL: http://www.isnare.com/?aid=365188&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=365188
Easy Publish Tool: http://www.isnare.com/html.php?aid=365188
*********************** ARTICLE START ***********************
What�s the real measure of an effective advertisement? While we can come up with many possible characteristics, only one stands out as indisputable - a good advertisements gets the reader to buy.
There are many approaches you can take to write an advertisement that successfully sells. However, these five tips are make up the most basic concepts and serve as a good starting point if you�re at a loss about where to begin.
1. Use Short Sentences
Unlike articles or other types of content, people will often glance upon ads before turning their attention elsewhere. As such, advertisements don�t benefit from long strings of words. Instead, they achieve their best results when written short, fast and to the point.
2. Focus On Benefits
Since you only have a few seconds to make a case for your product, you should spend that time letting them know how your product will be of value to them. Focus on benefits instead of anything else to make the most use of your available opportunity.
3. Vary Your Sentence Structures
Creativity, while difficult to incorporate in such a short copy as an advertisement, sets most good ads apart from ineffective ones. Don�t be afraid to experiment. The more creative your ad is, the more interesting consumers are likely to find it.
4. Close It With A Call-To-Action
Whether you want people to �Buy Now�, �Send In The Coupon Today� or �Click Here�, always close your ads by directing the audience to the appropriate next step. Nothing�s worse than an audience who fell in love with your product but has no idea how to proceed.
5. Keep Your Ad Error-Free
Make sure to walk through your ad to check for factual errors and run it through an English writing software to make sure it�s free from typical grammar mistakes. The last thing you want is for the audience to ridicule your ad for poor writing - it will reflect terribly on both your product and your company.
If you write for a living, much of your income will eventually hinge, at least in part, on how quickly you can put your words to paper. Writing fast will allow you to tackle more tasks, hopefully allowing you to earn more in the process.
Barring physical elements such as typing speed, writing faster often comes down to preparation, focus and taking advantage of available technology. At its most basic, look towards the following things while you get your work of writing done:
Are your research sources already at hand?
Whether you�re using a book, a magazine, an interview transcript or several websites as your sources, make sure to collect your notes before even beginning to write. The last thing you want to do is turn a book several times over while in the process of writing - it breaks your flow and can extend the actual length of time you write indefinitely.
Have you set your writing goals for the day?
Setting a goal that you need to accomplish within the day and sticking to them is a discipline that prolific writers have been able to develop. Even when you�re feeling distracted or out of tune, trudging through those negative feelings to get the necessary work done will serve you well as you continue to develop the habit. This type of focus, regardless of what�s going around you, will ensure that you finish your tasks without wasting time.
Do you use technology to your advantage?
Plenty of software applications available today are designed to help writers get their work done faster. Typing Expanders, for instance, allow you to type a short string to automatically display commonly-used phrases. English writing software, on the other hand, take your haphazardly done text and look for immediate ways to improve it, often facilitating enough modifications that a second rewriting is no longer necessary.
About The Author: See how innovative Perfect English writing and grammar software instantly can give you the power to write error free every day and learn how advanced NLP technology can help you to write perfect English. Visit: http://www.englishsoftware.org
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=365188
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
Message delivered directly to members of the group:
publish-the...@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Jane Sumerset
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=365188
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=365188
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: How to Write an Effective Advertisement
Author: Jane Sumerset
Word Count: 683
Article URL: http://www.isnare.com/?aid=365188&ca=Writing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=365188
Easy Publish Tool: http://www.isnare.com/html.php?aid=365188
*********************** ARTICLE START ***********************
What�s the real measure of an effective advertisement? While we can come up with many possible characteristics, only one stands out as indisputable - a good advertisements gets the reader to buy.
There are many approaches you can take to write an advertisement that successfully sells. However, these five tips are make up the most basic concepts and serve as a good starting point if you�re at a loss about where to begin.
1. Use Short Sentences
Unlike articles or other types of content, people will often glance upon ads before turning their attention elsewhere. As such, advertisements don�t benefit from long strings of words. Instead, they achieve their best results when written short, fast and to the point.
2. Focus On Benefits
Since you only have a few seconds to make a case for your product, you should spend that time letting them know how your product will be of value to them. Focus on benefits instead of anything else to make the most use of your available opportunity.
3. Vary Your Sentence Structures
Creativity, while difficult to incorporate in such a short copy as an advertisement, sets most good ads apart from ineffective ones. Don�t be afraid to experiment. The more creative your ad is, the more interesting consumers are likely to find it.
4. Close It With A Call-To-Action
Whether you want people to �Buy Now�, �Send In The Coupon Today� or �Click Here�, always close your ads by directing the audience to the appropriate next step. Nothing�s worse than an audience who fell in love with your product but has no idea how to proceed.
5. Keep Your Ad Error-Free
Make sure to walk through your ad to check for factual errors and run it through an English writing software to make sure it�s free from typical grammar mistakes. The last thing you want is for the audience to ridicule your ad for poor writing - it will reflect terribly on both your product and your company.
If you write for a living, much of your income will eventually hinge, at least in part, on how quickly you can put your words to paper. Writing fast will allow you to tackle more tasks, hopefully allowing you to earn more in the process.
Barring physical elements such as typing speed, writing faster often comes down to preparation, focus and taking advantage of available technology. At its most basic, look towards the following things while you get your work of writing done:
Are your research sources already at hand?
Whether you�re using a book, a magazine, an interview transcript or several websites as your sources, make sure to collect your notes before even beginning to write. The last thing you want to do is turn a book several times over while in the process of writing - it breaks your flow and can extend the actual length of time you write indefinitely.
Have you set your writing goals for the day?
Setting a goal that you need to accomplish within the day and sticking to them is a discipline that prolific writers have been able to develop. Even when you�re feeling distracted or out of tune, trudging through those negative feelings to get the necessary work done will serve you well as you continue to develop the habit. This type of focus, regardless of what�s going around you, will ensure that you finish your tasks without wasting time.
Do you use technology to your advantage?
Plenty of software applications available today are designed to help writers get their work done faster. Typing Expanders, for instance, allow you to type a short string to automatically display commonly-used phrases. English writing software, on the other hand, take your haphazardly done text and look for immediate ways to improve it, often facilitating enough modifications that a second rewriting is no longer necessary.
About The Author: See how innovative Perfect English writing and grammar software instantly can give you the power to write error free every day and learn how advanced NLP technology can help you to write perfect English. Visit: http://www.englishsoftware.org
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=365188
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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